A Study of Buyer Motivations at the Bottom of Pyramid in Urban India

2021 ◽  
pp. 097226292110514
Author(s):  
Ritu Srivastava ◽  
Vibhava Srivastava
Keyword(s):  
Self Determination Theory ◽  
The Self ◽  
Self Determination ◽  
Consumer Durables ◽  
Consumer Motivation ◽  
Bottom Of Pyramid ◽  
Urban India ◽  
Purchase Process ◽  
Subsequent Result ◽  
Basic Consumer

The Indian bottom of pyramid (BoP) segment contributes around 85% of the total national household market. This study attempts to ascertain the purchase behaviour of customers at the Indian urban BoP. It endeavours to appreciate the viewpoint of the urban BoP consumers in the purchase process with reference to their purchase basket comprising of products mainly across categories such as grocery, perishables and basic consumer durables. The study starts with qualitative grounded theory followed by quantitative survey-based approach. It presents and validates emergent themes to give insights about purchase behaviour of consumers at urban BoP. The empirical findings of the study discovered five consumer motivations through factor analysis. The subsequent result of the cluster analysis showed that the urban BOP market is heterogeneous. Since the size of cluster is substantial, companies must make marketing efforts to target them on a priority basis. The study proposes a conceptual model of consumer motivation supported by the self-determination Theory for the urban BoP market in India.

A review of mHealth depression apps: Assessing app functions for the Self-Determination Theory (Preprint)

2020 ◽  
Author(s):  
Luke Brownlow
Keyword(s):  
Health Behavior ◽  
Behavior Change ◽  
Basic Needs ◽  
Health Behavior Change ◽  
Self Determination Theory ◽  
Healthcare Research ◽  
The Self ◽  
Self Determination ◽  
Ideal Tool ◽  
Google Play

BACKGROUND Smartphone applications (apps) are an ideal tool that is highly accessible to people who wish to begin self-treatment for depression. While many studies have performed content analyses on healthcare apps, few studies have reviewed these apps for adherence to behavior theory. Furthermore, apps for depression management are underrepresented in healthcare research. OBJECTIVE The objective of this study is to assess mHealth depression apps using SDT as a theoretical framework for meeting needs of autonomy, competence and, relatedness METHODS All depression healthcare apps available in Australia from the iTunes and Google Play app stores that met the inclusion criteria were analyzed. Each app was reviewed based on price options, store availability, download rates, and how in-app functions met the three basic needs for motivation towards health behavior change outlined in the Self-Determination Theory (SDT). RESULTS The analysis of the apps showed that most apps were free to download (69.9%) and addressed at least one of the three needs (81.4%) of SDT. However, few apps addressed all three of the basic needs through their functions (7.7%), and no apps hosted all functions expected to stimulate motivation for health behavior change. Furthermore, neither store availability, price option nor download rate were accurate predictors that apps hosted in-app functions expected to meet the basic needs. CONCLUSIONS The results suggest that some depression healthcare apps that meet the basic needs would effectively stimulate motivation (i.e., autonomy, competence, and relatedness). However, each individual app is limited in its number of functions that meet the basic needs. People who want access to more functions would need to download a suite of apps.

Revisiting Motivations for a Public Service Career (MPSC): The Case of China

2020 ◽  
pp. 009102602096450
Author(s):  
Chengwei Xu ◽  
Chung-An Chen
Keyword(s):  
Public Administration ◽  
Public Service ◽  
Self Determination Theory ◽  
The Self ◽  
Self Determination ◽  
Work Related ◽  
Basic Framework ◽  
Attitudes And Perceptions ◽  
Core Issue

Motivations for choosing a public service career have long been a core issue in public administration research. This study focuses on China. Using the self-determination theory (SDT) as the basic framework, we revise Chen et al.’s scale which captures multiple motivations for a public service career (MPSC). We then validate the revised scale with responses from a questionnaire. The results show five distinct dimensions of MPSC, and all of them are associated with work-related attitudes and perceptions in different ways. In the conclusion, we discuss the theoretical and practical contributions of this study.

Applying the self-determination theory (SDT) to explain the levels of motivation for adopting green building

2017 ◽  
Vol 18 (2) ◽  
pp. 120-131 ◽  
Author(s):  
Ayokunle Olubunmi Olanipekun ◽  
Albert P C Chan ◽  
Bo(Paul) Xia ◽  
Olufisayo Adewumi Adedokun
Keyword(s):  
Green Building ◽  
Self Determination Theory ◽  
The Self ◽  
Self Determination

The Implementation of the Self-Determination Theory (SDT) in the Prediction of Successful TOLAC

2022 ◽  
Vol 226 (1) ◽  
pp. S128
Author(s):  
Tamar Eshkoli ◽  
Yael Reicher ◽  
Hadar Hay-Azogui ◽  
Neriya Yohay ◽  
Rinat Cohen ◽  
...  
Keyword(s):  
Self Determination Theory ◽  
The Self ◽  
Self Determination

scholarly journals Academic motivation in early adolescence based on self-determination theory

2015 ◽  
Vol 47 (2) ◽  
pp. 222-248 ◽  
Author(s):  
Dusana Sarcevic
Keyword(s):  
Early Adolescence ◽  
Academic Motivation ◽  
Self Determination Theory ◽  
The Self ◽  
Self Determination ◽  
Psychometric Characteristics ◽  
Theoretical Assumption ◽  
Internal Motivation ◽  
Total Agreement ◽  
External Motivation

This paper has tested the most frequently used instrument for assessing academic motivation in adolescents, which measures seven aspects of motivation in accordance with the self-determination theory. In the first version of this questionnaire, four factors were singled out in the Serbian sample. Based on the first version, the second one was made under the name AMS, containing 32 items with five-degree categories of answers ranging from total disagreement to total agreement. The AMS questionnaire was administered on the convenient sample of 1.106 respondents aged 10 to 15 of both genders (51% female). Four factors were extracted, defined as Internal motivation, External motivation, Introjected motivation and Amotivation. The self-determination continuum has not been confirmed completely since some dimensions have a different status of self-determination than it was expected, while psychometric characteristics of the scales proved to be very good. Compared to the first version, this version of the questionnaire has better psychometric characteristics, reflects more clearly the theoretical assumption about the aspects of academic motivation and partially confirms its continuum. Hence, it can be stated that the AMS questionnaire is a good enough indicator of academic motivation in early adolescence.

scholarly journals The Role of Self-Determination in Changing Physical Activity Behavior in People Diagnosed With Bowel Polyps: A Pilot Randomized Controlled Trial

2020 ◽  
Vol 28 (1) ◽  
pp. 42-52 ◽  
Author(s):  
Liane S. Lewis ◽  
Barnabas Shaw ◽  
Srijit Banerjee ◽  
Pryscilla Dieguez ◽  
James Hernon ◽  
...  
Keyword(s):  
Physical Activity ◽  
Randomized Controlled Trial ◽  
Controlled Trial ◽  
Physical Activity Behavior ◽  
Self Determination Theory ◽  
The Self ◽  
Self Determination ◽  
Behavioral Regulation ◽  
Randomized Controlled ◽  
Supervised Exercise

This nonblinded randomized controlled trial investigated the efficacy of a physical activity (PA) intervention underpinned by self-determination theory. Participants (N = 31, mean age 69 years [SD = 4.9]) diagnosed with bowel polyps were randomized to an active lifestyle program (ALP; n = 17) or standard care (n = 14). ALP received supervised exercise and counseling for 6 months. Both groups were followed up at 12 months. Outcomes were change in PA and behavioral regulation. Data were analyzed with intention to treat. At 6 months, differences were observed for behavioral regulation in favor of ALP (p < .05). PA differences were significant for leisure, walking, and vigorous in favor of ALP (p < .05). The self-determination theory can be an effective strategy for promoting PA behavior change in this population, but a larger trial is needed to further explore the utility of the self-determination theory in this context.

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