Book Review: The Handbook of International Advertising Research, edited by Hong Cheng

Journalism & Mass Communication Quarterly ◽

10.1177/1077699015580560d ◽

2015 ◽

Vol 92 (2) ◽

pp. 518-519

Author(s):

Dane S. Claussen

Keyword(s):

Advertising Research ◽

International Advertising

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New Directions in International Advertising Research

10.1016/s1474-7979(2002)12 ◽

2002 ◽

Keyword(s):

Advertising Research ◽

International Advertising ◽

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What Is Wrong With International Advertising Research?

Journal of Advertising Research ◽

10.2501/jar.42.6.48 ◽

2002 ◽

Vol 42 (6) ◽

pp. 48-54 ◽

Author(s):

Charles R. Taylor

Keyword(s):

Advertising Research ◽

International Advertising

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Sampling in International Advertising Research

Handbook of Research on International Advertising ◽

10.4337/9781781001042.00022 ◽

2013 ◽

Author(s):

Louisa Ha

Keyword(s):

Advertising Research ◽

International Advertising

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International Advertising Research: Standardization/Adaptation and the Future

Handbook of Research in International Marketing ◽

10.4337/9781781950395.00025 ◽

2013 ◽

Author(s):

John K. Ryans ◽

David A. Griffith

Keyword(s):

Advertising Research ◽

International Advertising ◽

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Editorial: Towards stronger theory development in international advertising research

International Journal of Advertising ◽

10.2501/s0265048709201002 ◽

2010 ◽

Vol 29 (1) ◽

pp. 9-14 ◽

Author(s):

Charles R. Taylor

Keyword(s):

Theory Development ◽

Advertising Research ◽

International Advertising

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Book Review: Copy Testing. Prepared by Advertising Research Foundation

Journalism Quarterly ◽

10.1177/107769903901600419 ◽

1939 ◽

Vol 16 (4) ◽

pp. 383-384

Author(s):

W. F. G. Thacher

Keyword(s):

Advertising Research ◽

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Introduction — New directions in international advertising research

Advances in International Marketing - New Directions in International Advertising Research ◽

10.1016/s1474-7979(02)12016-3 ◽

2004 ◽

pp. 1-5

Author(s):

Charles R. Taylor

Keyword(s):

Advertising Research ◽

International Advertising ◽

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International Advertising Research

The Handbook of International Advertising Research ◽

10.1002/9781118378465.ch1 ◽

2014 ◽

pp. 1-31 ◽

Author(s):

Gordon E. Miracle

Keyword(s):

Advertising Research ◽

International Advertising

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The Handbook of International Advertising Research

10.1002/9781118378465 ◽

2014 ◽

Keyword(s):

Advertising Research ◽

International Advertising

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CONTRIBUTIONS TO INTERNATIONAL ADVERTISING RESEARCH: An Assessment of the Literature Between 1990 and 2002

Journal of Advertising ◽

10.1080/00913367.2005.10639185 ◽

2005 ◽

Vol 34 (1) ◽

pp. 99-110 ◽

Author(s):

Shaoming Zou

Keyword(s):

Advertising Research ◽

International Advertising

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