World Affairs Information and Mass Media Exposure

1967 ◽  
Vol 44 (1) ◽  
pp. 23-31 ◽  
Author(s):  
John P. Robinson
Keyword(s):  
Mass Media ◽  
Media Exposure ◽  
Mass Media Exposure

scholarly journals Association between media exposure and family planning in Myanmar and Philippines: evidence from nationally representative survey data

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Pranta Das ◽  
Nandeeta Samad ◽  
Hasan Al Banna ◽  
Temitayo Eniola Sodunke ◽  
John Elvis Hagan ◽  
...  
Keyword(s):  
Family Planning ◽  
Mass Media ◽  
Health Survey ◽  
Unmet Need ◽  
Media Exposure ◽  
The Philippines ◽  
Education Level ◽  
Demographic And Health Survey ◽  
Modern Contraceptive ◽  
Mass Media Exposure

Abstract Background Although women in South Asia and South-east Asia have developed their knowledge regarding modern contraceptive and other family planning techniques, limited information exists on the influence of mass media exposure on the utilization of contraceptives and family planning. The current study examined the association between media exposure and family planning in Myanmar and Philippines. Methods The study analyzed data from the 2017 Philippines National Demographic and Health Survey (NDHS) and 2015–16 Myanmar Demographic and Health Survey (MDHS). Three family planning indicators were considered in this study (i.e., contraceptive use, demand satisfied regarding family planning and unmet need for family planning). A binary logistic regression model was fitted to see the effect of media exposure on each family planning indicator in the presence of covariates such as age group, residence, education level, partner education level, socio-economic status, number of living children, age at first marriage, and working status. Results The prevalence of contraception use was 57.2% in the Philippines and 55.7% in Myanmar. The prevalence of demand satisfied regarding family planning was 70.5 and 67.1% in the Philippines and Myanmar respectively. Unmet need regarding family planning was 16.6% and 19.9% in the Philippines and Myanmar respectively. After adjusting for the covariates, the results showed that women who were exposed to media were more likely to use contraception in Philippines (aOR = 2.24, 95% CI = 1.42–3.54) and Myanmar (aOR 1.39, 95% CI = 1.15–1.67). Media exposure also had a significant positive effect on demand satisfaction regarding family planning in the Philippines (aOR = 2.19, 95% CI = 1.42–3.37) and Myanmar (aOR = 1.34, 95% CI = 1.09–1.64). However, there was no significant association between media exposure and unmet need in both countries. Conclusions The study established a strong association between mass media exposure and the use and demand satisfaction for family planning among married and cohabiting women in Philippines and Myanmar. Using mass media exposure (e.g., local radio, television- electronic; newspapers) to increase both access and usage of contraceptives as well as other family planning methods in these countries could be pivotal towards the attainment of United Nations Sustainable Development Goal 3 (SDG 3) of improving maternal health.

Opinion Leaders and the Mass Media in Rural Egypt: A Reconsideration of the Two-Step Flow of Communications Hypothesis

1971 ◽  
Vol 65 (3) ◽  
pp. 731-740 ◽  
Author(s):  
Iliya F. Harik
Keyword(s):  
Mass Media ◽  
Rural Areas ◽  
Media Exposure ◽  
Opinion Leaders ◽  
Direct Access ◽  
Political Awareness ◽  
Step Flow ◽  
Policy Information ◽  
The Mass Media ◽  
Mass Media Exposure

This study is based on a survey conducted by the author in a rural community in Egypt (a) to determine how mass media messages reach the population, (b) to identify opinion leaders, and (c) to assess the relation between mass media exposure and political awareness.The data from this survey were used to test the two-step flow of communications hypothesis of Lazarsfeld and colleagues and to compare the effects of the mass media and opinion leaders on the public. Analysis of the data did not support the two-step flow of communications hypothesis; instead it was noted that the greater the exposure to the mass media, the more direct is the flow of communications.Opinion leaders reached a smaller and less educated section of the population and were found to be the elected and official representatives of the village organizations rather than shopkeepers, teachers, and clergy. Finally, it was found that opinion leaders were specialized, each conveying policy information relevant to his role in the community. The flow of communications was found to be functional and organized rather than casual and haphazard as is usually the case in transmitting non-functional information.The last part of this article deals with the relation between exposure to the mass media and political awareness. Indices were constructed to give each respondent a score on the degree of exposure to the mass media and another on his level of political awareness. Analysis showed that mass media exposure and political awareness are directly related (r = .53). It was also found that those who had direct access to the mass media were more sensitized to political news than those who had no such access, thus underlining the politicization role of the mass media.Finally, the article compares the degree of correlation between mass media exposure and political awareness with similar correlations obtained in rural areas in Latin America.

scholarly journals The role of mass media exposure on tuberculosis knowledge and attitude among migrant and seasonal farmworkers in Northwest Ethiopia

2020 ◽  
Vol 20 (1) ◽  
Author(s):  
Kassahun Alemu Gelaye ◽  
Getu Debalkie ◽  
Tadesse Awoke Ayele ◽  
Sintayehu Daba Wami ◽  
Malede Mequanent Sisay ◽  
...  
Keyword(s):  
Mass Media ◽  
Media Exposure ◽  
Northwest Ethiopia ◽  
Migrant And Seasonal Farmworkers ◽  
Seasonal Farmworkers ◽  
Knowledge And Attitude ◽  
Mass Media Exposure

The Soviet Audience Expects and Gets More from its Media

1969 ◽  
Vol 46 (4) ◽  
pp. 767-783
Author(s):  
Rosemarie Rogers
Keyword(s):  
Mass Media ◽  
Media Exposure ◽  
And Behavior ◽  
Mass Media Exposure

New data on mass media exposure and evaluation, based on interviews with 62 respondents, reflect change in audience composition and behavior since the Harvard Project of the early 1950s.

The mass media exposure and disordered eating behaviours in Spanish secondary students

2010 ◽  
Vol 18 (5) ◽  
pp. 417-427 ◽  
Author(s):  
María Calado ◽  
María Lameiras ◽  
Ana R. Sepulveda ◽  
Yolanda Rodríguez ◽  
María V. Carrera
Keyword(s):  
Mass Media ◽  
Disordered Eating ◽  
Secondary Students ◽  
Media Exposure ◽  
Eating Behaviours ◽  
The Mass Media ◽  
Mass Media Exposure

Mass Media Exposure and Reading Proficiency of Students in Diploma in Agricultural Technology

2014 ◽  
Vol 12 (1) ◽  
Author(s):  
May Nectar Cyrill L. Tabares
Keyword(s):  
Mass Media ◽  
Reading Proficiency ◽  
Media Exposure ◽  
Qualitative Description ◽  
Agricultural Technology ◽  
Mean Values ◽  
Moment Coefficient ◽  
Low Exposure ◽  
Keywords Education ◽  
Mass Media Exposure

The study aimed to determine the level of exposure to mass media of the students in Diploma in Agricultural Technology of the Surallah National Agricultural School and its relation to their reading proficiency. It employed mean values to determine the respondents’ level of exposure to mass media and their level of reading proficiency. Pearson-product moment coefficient of correlation was utilized to determine the relationship between their level of exposure to mass media and their reading proficiency. The findings revealed that the students had inadequate or low exposure to mass media on the basis of interest, availability of materials, time spent for their choices and benefits they would receive. However, the level of reading proficiency of DAT students in the vocabulary and comprehension skills was very high with a qualitative description of very good. The level of exposure of the students to both print and electronics films media was moderately related to read proficiency as reflected by r=0.452. A significant relationship was divulged between the level of mass media exposure and the reading proficiency of the students. Hence, exposure to the different mass media must be enhanced to further develop the students in their intellectual capacities, especially in their reading proficiency skills.   Keywords - Education, mass media, reading proficiency, descriptive method, Philippine

scholarly journals Mass media exposure and use of reversible modern contraceptives among married women in India: An analysis of the NFHS 2015–16 data

PLoS ONE ◽  
2021 ◽  
Vol 16 (7) ◽  
pp. e0254400
Author(s):  
Ranjita Ghosh ◽  
Arupendra Mozumdar ◽  
Aparajita Chattopadhyay ◽  
Rajib Acharya
Keyword(s):  
Family Planning ◽  
Mass Media ◽  
Decomposition Analysis ◽  
Media Exposure ◽  
Modern Method ◽  
Married Women ◽  
Efficient Manner ◽  
Modern Methods ◽  
Mass Media Exposure ◽  
Women In India

Since the inception of the National Programme for Family Planning, messages on family planning (FP) have been promoted across India using different mass media platforms. Mass media plays an important role in disseminating important information among the masses, such as how reversible modern methods give women more reproductive choices than opting for permanent methods that limit their child-bearing capacity. Mass media can provide a continuous flow of information and motivation to deter women from discontinuing the methods they have opted for. However, very few studies have been conducted on this issue, especially using recently available data. This study particularly focuses on exposure to mass media and the use of reversible modern methods of family planning among married women in India. The data for this study was obtained from the National Family Health Survey (2015–16) on currently married women aged 15–49 years. The association of reversible modern method use with media exposure variables was examined, controlling for a set of independent variables from multiple levels—individual, district, state, and region. The findings from this study showed that television was the most important medium for disseminating information on FP among married women in India. Spatial analysis revealed that some districts in the north, parts of the northeast, and Kerala in South India lacked any television exposure. The results from the decomposition analysis showed that mass media exposure was associated with a 14% increase in the use of reversible modern methods. Results from the multilevel analyses showed that exposure to TV along with other media (AOR 1.57 95% CI 1.49–1.65) and exposure to FP messages through different media (AOR 1.22 95% CI 1.12–1.32) had a significant positive effect on the use of reversible modern methods even when various individual, district, state, and regional-level factors were controlled. The findings of this paper provide evidence supporting the use of mass media to promote and increase awareness of voluntary contraceptive use in India. An increase in mass media exposure coupled with improvement in coverage and services of the FP program can significantly increase the use of reversible modern methods in a cost-effective yet efficient manner among women in need of FP services.

Sign in / Sign up

Export Citation Format

Share Document