Elaborating Public Relations Roles

1996 ◽  
Vol 73 (2) ◽  
pp. 467-477 ◽  
Author(s):  
Greg Leichty ◽  
Jeff Springston
Keyword(s):  
Cluster Analysis ◽  
Public Relations ◽  
Boundary Spanning ◽  
Minor Role ◽  
Organizational Boundary ◽  
Criterion Variables

This study investigated the structure of public relations roles. Broom and Smith's role questionnaire was factor analyzed in conjunction with items used in studies of organizational boundary spanning. Eight activity factors were extracted in the analysis. Four primary practitioner roles and one minor role were subsequently identified in a cluster analysis. The clusters refined and elaborated previous PR roles concepts in important ways. Two practitioner types give high priority to technical activities even though they also scored high on managerial and boundary spanning activities. A validation analysis showed that the practitioner groups could be differentiated on relevant criterion variables.

Defining public relations roles in the U.S.A. using cluster analysis

2014 ◽  
Vol 40 (1) ◽  
pp. 60-68 ◽  
Author(s):  
Edward T. Vieira ◽  
Susan Grantham
Keyword(s):  
Cluster Analysis ◽  
Public Relations

ORGANIZATIONAL BOUNDARY SPANNING IN INSTITUTIONALIZED ENVIRONMENTS.

1987 ◽  
Vol 30 (3) ◽  
pp. 456-476 ◽  
Author(s):  
M. L. Fennell ◽  
J. A. Alexander
Keyword(s):  
Boundary Spanning ◽  
Organizational Boundary

The effects of Knowledgebase Decomposability on Organizational Boundary Spanning Behavior

2015 ◽  
Vol 2015 (1) ◽  
pp. 16995
Author(s):  
Ruud Sneep ◽  
Louis Mulotte ◽  
Tim de Leeuw ◽  
Geert Duysters
Keyword(s):  
Boundary Spanning ◽  
Organizational Boundary

Boundary Spanning Activities in Public Relations

1994 ◽  
Vol 71 (3) ◽  
pp. 697-708 ◽  
Author(s):  
Jeffrey K. Springston ◽  
Greg Leichty
Keyword(s):  
Factor Analysis ◽  
Public Relations ◽  
Organizational Behavior ◽  
Boundary Spanning ◽  
Public Relations Practitioners ◽  
The Public ◽  
Actual Frequency ◽  
The Ideal

A survey was conducted to investigate the prevalence of boundary spanning activities among public relations practitioners. The survey drew from previous measures of boundary spanning activities in the organizational behavior literature and added new items to index public relations practice. Six factors were derived in a factor analysis. All six boundary spanning factors were positively and significantly correlated with the public relations roles of Expert Prescriber, Communication Facilitator, and Process Facilitator. Comparisons were also made between the actual frequency of various roles and boundary spanning activities and practitioners' estimates of the ideal level of these activities.

Transitioning “Upward” When “Downstream” Efforts Are Insufficient

2018 ◽  
Vol 24 (3) ◽  
pp. 151-163 ◽  
Author(s):  
D. Scott Borden ◽  
Scott I. Cohn ◽  
Christopher Gooderham
Keyword(s):  
Cluster Analysis ◽  
Public Relations ◽  
Institutional Change ◽  
Social Marketing ◽  
Return On Investment ◽  
Environmental Changes ◽  
Educational Interventions ◽  
Technological Infrastructure ◽  
Marketing Campaign ◽  
Social Marketing Campaign

This article presents the results of a social marketing campaign to encourage individuals to compost at a university dining facility. Downstream efforts were less effective than desired in changing behavior and instead, changes to patron’s environmental surroundings were instituted, leading to greater impacts. Patrons were first surveyed on their knowledge, attitudes, and stated behaviors and barriers. Cluster analysis revealed three distinct types of composters: “engaged,” “needing assistance,” and “uninterested.” Subsequent interventions were developed, primarily targeting the cluster, needing assistance. Downstream efforts to reach individuals such as modeling the desired behavior and educational interventions were not significantly beneficial. While education showed some encouraging results, a potential diminishing effect overtime was observed. Efforts to change the patrons’ environment were then implemented with changes to the systems of the facility, an individual to ask patrons to compost. A significant increase in behavior was observed. Return on investment and increased public relations were used to leverage this institutional change. Additionally, this campaign created opportunities for securing grants to improve technological infrastructure, further encouraging behavior through additional environmental changes aiming to alleviate barriers of inconvenience. Recommendations for similar campaigns aiming to transition “upward” are provided.

“We Are More Than Crime Fighters”: Social Media Images of Police Departments

2018 ◽  
Vol 21 (4) ◽  
pp. 544-572 ◽  
Author(s):  
Xiaochen Hu ◽  
Kourtnie Rodgers ◽  
Nicholas P. Lovrich
Keyword(s):  
Social Media ◽  
Cluster Analysis ◽  
Public Relations ◽  
Diffusion Of Innovations ◽  
Careful Analysis ◽  
Policy Implications ◽  
Police Departments ◽  
Social Images ◽  
Use Of Social Media ◽  
Facebook Pages

Currently, about 96% of U.S. police departments have adopted social media, nearly 94% of which have implemented Facebook. Unfortunately, researchers have not paid much attention to police use of social media. The study serving as the basis for this article entails a careful analysis of 14 of the most popular police Facebook pages and analyzes posts during a 1-year period. The study documents 5 major themes and 24 noteworthy subthemes, and then applies a two-step cluster analysis to identify four principal types of police Facebook social images: crime fighter, traditional cop, public relations facilitator, and mixer. The well-established diffusion of innovations literature is employed to provide justification for the timeliness of the study, and the work of Rogers and subsequent scholars building upon it serves as the principal theoretical framework for this study. Public policy implications for policing are discussed, along with appropriate directions for further research.

scholarly journals Transformational Ability of Energy Network Companies: The Role of Institutional Logics and Boundary Spanners

2021 ◽  
Vol 13 (24) ◽  
pp. 13582
Author(s):  
Larissa Shnayder ◽  
Hans van Kranenburg ◽  
Sjors Witjes
Keyword(s):  
Energy Transition ◽  
Institutional Logics ◽  
Boundary Spanning ◽  
Vital Role ◽  
Boundary Spanners ◽  
Organizational Boundaries ◽  
Organizational Boundary ◽  
Energy Transitions ◽  
Depth Analysis ◽  
Energy Network

Energy network companies play a vital role in energy transitions. The transformational ability of these companies influences the process of energy transitions and the effectiveness of policies in this domain. This study shows the need for managers of network companies as well as scholars and policy makers operating in the midst of energy transitions to acknowledge the importance and value of boundary spanners in improving the transformation ability of these companies to play their role in facilitating energy transitions. Evidence comes from an in-depth analysis of an energy network company in the Netherlands. Our findings show that the transformation ability of energy network companies depends on various instances of boundary spanning as these organizations address differing or conflicting intra- and inter-organizational institutional logics when contributing to an energy transition. In the context of energy transitions, inter-organizational boundary spanning generally demands more resources and attention than the spanning of intra-organizational boundaries. Additionally, intra-organizational boundaries affect inter-organizational relationships, particularly in the policy arena. Our findings indicate that to carry out the type of institutional change that an energy transition requires, more attention and resources should be dedicated to intra-organizational boundary spanning, even as the need to connect external stakeholders increases.

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