Planning for Intangible Cultural Heritage in Tourism: Challenges and Implications

2019 ◽  
Vol 43 (7) ◽  
pp. 980-1001 ◽  
Author(s):  
Minoo H. Esfehani ◽  
Julia N. Albrecht

This empirical article is the first to consider tourism planning for tourism products based on intangible cultural heritage (ICH). It identifies two sets of factors that affect related tourism planning, the accessibility of ICH-based tourism products for visitor market(s), and the perceived appropriateness of ICH for use in tourism. The factors are derived using a qualitative, ethnographic method, implemented in the Qeshm Island Global Geopark in the South of Iran. Theoretical and practical implications address the requirements for tourism planners to extend the tourism planning arena, the integration of planning efforts for tourism and heritage preservation, and the need to involve stakeholders who co-create value from both tourism and heritage preservation perspectives. The impact of the article lies not only in its originality but also in its contributions to the literature on cultural (heritage) tourism as well as tourism planning.

2021 ◽  
Vol 13 (3) ◽  
pp. 1369
Author(s):  
Tianning Lan ◽  
Zhiyue Zheng ◽  
Di Tian ◽  
Rui Zhang ◽  
Rob Law ◽  
...  

The value co-creation behavior of residents can contribute to the sustainable development of intangible cultural heritage (ICH) tourism. This paper aims to provide a theoretical framework that uses “cognition–affection–behavior” theory to explain how the two variables of tourism development perception and emotional solidarity affect the value co-creation participation behavior of the local residents in the context of intangible cultural heritage tourism while considering the mediating role of emotional solidarity. This study empirically investigates Meizhou Island in Fujian Province, China as an example by using a structural equation model (SEM). Results show that the perception of local residents toward the benefits of tourism development has a significant positive impact on their emotional solidarity and value co-creation participation behavior, whereas their perception toward the costs of tourism development has a significant negative impact. In addition, the emotional solidarity of these residents has a significant positive impact on their value co-creation participation and plays a mediating role in the relationship between the tourism development perceptions of local residents and their value co-creation participation behavior. This study has important theoretical and practical significance for the management of ICH tourist destinations.


2020 ◽  
Vol 12 (16) ◽  
pp. 6344
Author(s):  
Di Tian ◽  
Qiongyao Wang ◽  
Rob Law ◽  
Mu Zhang

Intangible cultural heritage is a natural fit for tourism development due to its extensive cultural and artistic value. Authenticity is important in the development of intangible cultural heritage tourism. This case study considered Celadon Town, a classic scenic spot of intangible cultural heritage in Zhejiang Province, China, to design questionnaires and a research model involving cultural identity, authenticity perception, tourist satisfaction, and traveler loyalty. This model was used to explore the indigenous presentation of authenticity, that is, the “Traditional Firing Technique of Longquan Celadon,” and its impact on tourist satisfaction and loyalty. On the basis of the research model and hypotheses, relevant data were collected through a questionnaire survey, tested, and analyzed using a structural equation model (SEM). Findings indicate that authenticity of intangible cultural heritage has a significant positive effect on destination satisfaction and loyalty, which supplements related research on the authenticity of intangible cultural heritage destinations. This study advocates that building a characteristic town is a unique development mode of intangible cultural heritage tourism. The model integrates the cultural and tourism attributes of intangible cultural heritage. Based on this development model, the study offers related suggestions for the construction of authenticity and the realization of long-term development of tourism destinations.


2014 ◽  
Vol 6 (3) ◽  
pp. 200-214
Author(s):  
Natalie M. Underberg-Goode

Purpose – This paper aims to focus on the impact of cultural heritage tourism in North Coast Peru on local communities and artists, in particular, on efforts to use the burgeoning interest in pre-Inca cultures to involve local communities in the development of tourism. A number of studies have explored the connection between archaeology, cultural heritage, and tourist development in Peru and Latin America. While North Coast Peru is an area rich in pre-Inca cultural heritage, many residents near the impressive archaeological sites are in need of an improved quality of life and more economic development opportunities. Design/methodology/approach – This paper draws on ethnographic fieldwork, including interviews with site directors, local development personnel, government officials, and artists as well as observations of relevant tourist-related sites and events, conducted by the author during 2011-2012 in the North Coast cities of Trujillo and Chiclayo. Findings – The so-called “new archaeology” plays an important role in the region by using archaeology, in a sense, as a pretext for community development, while exploiting the historical ties between ancient and modern cultures in the area has provided economic development opportunities for local residents. Projects such as those developed in Chotuna, the Pomac Zone, and Túcume provide opportunities for community participation and development at multiple levels. Further, the historical ties posited between ancient and modern local communities in the area have led to successful projects that recuperate artisan techniques and indigenous crops. Originality/value – As the North Coast undergoes a larger process of re-imagining its historical past and cultural heritage, a focus is needed on efforts to involve local communities in the development of tourism in ways that empower local people and have the potential to lift them out of poverty. In part, then, this project is intended to connect the growing concern for a more nuanced understanding of the non-Quechua [Inca] indigenous cultural heritage of Peru with cultural heritage preservation and tourism studies.


Sign in / Sign up

Export Citation Format

Share Document