scholarly journals Influence of Cultural Identity on Tourists’ Authenticity Perception, Tourist Satisfaction, and Traveler Loyalty

2020 ◽  
Vol 12 (16) ◽  
pp. 6344
Author(s):  
Di Tian ◽  
Qiongyao Wang ◽  
Rob Law ◽  
Mu Zhang
Keyword(s):  
Cultural Identity ◽  
Cultural Heritage ◽  
Structural Equation ◽  
Heritage Tourism ◽  
Equation Model ◽  
Intangible Cultural Heritage ◽  
Research Model ◽  
Development Mode ◽  
Tourist Satisfaction ◽  
Cultural Heritage Tourism

Intangible cultural heritage is a natural fit for tourism development due to its extensive cultural and artistic value. Authenticity is important in the development of intangible cultural heritage tourism. This case study considered Celadon Town, a classic scenic spot of intangible cultural heritage in Zhejiang Province, China, to design questionnaires and a research model involving cultural identity, authenticity perception, tourist satisfaction, and traveler loyalty. This model was used to explore the indigenous presentation of authenticity, that is, the “Traditional Firing Technique of Longquan Celadon,” and its impact on tourist satisfaction and loyalty. On the basis of the research model and hypotheses, relevant data were collected through a questionnaire survey, tested, and analyzed using a structural equation model (SEM). Findings indicate that authenticity of intangible cultural heritage has a significant positive effect on destination satisfaction and loyalty, which supplements related research on the authenticity of intangible cultural heritage destinations. This study advocates that building a characteristic town is a unique development mode of intangible cultural heritage tourism. The model integrates the cultural and tourism attributes of intangible cultural heritage. Based on this development model, the study offers related suggestions for the construction of authenticity and the realization of long-term development of tourism destinations.

scholarly journals Sustainability of Heritage Tourism: A Structural Perspective from Cultural Identity and Consumption Intention

2020 ◽  
Vol 12 (21) ◽  
pp. 9199 ◽  
Author(s):  
Gege Zhang ◽  
Xiaoyuan Chen ◽  
Rob Law ◽  
Mu Zhang
Keyword(s):  
Cultural Identity ◽  
Cultural Heritage ◽  
Structural Equation ◽  
Heritage Tourism ◽  
Economic Benefits ◽  
Impact Factors ◽  
Intangible Cultural Heritage ◽  
Local Residents ◽  
Consumption Intentions ◽  
Positive Effect

Intangible cultural heritage can provide cultural value content for product development and marketing of tourism destinations, enabling these areas to obtain economic benefits. This study selects cultural identity as an antecedent variable, and applies the theory of planned behavior to construct the influence mechanism of cultural identity on tourists’ consumption intention in heritage tourism. In tourism development, visitors and local residents have reached a common cognitive basis for Kunqu Opera through cultural identity, thereby guiding consumer behavior and promoting the continuous development of Kunqu Opera tourism. This study takes Suzhou Kunqu Opera as a research object, designs a questionnaire for local residents and tourists, establishes a structural equation model, and explores the relationship between various impact factors. The results of the study show that cultural identity has a positive effect on consumption intentions in heritage tourism activities, confirming that cultural identity is an effective driving force to promote tourists’ consumption intention. Behavioral attitudes, subjective norms, and perceived behavioral control have a positive effect on consumption intentions. This study supplements the existing knowledge on tourists’ consumption intention in intangible cultural heritage destinations. The study also provides new insights to enhance the consumption intention and achieve long-term sustainable development of the destination.

scholarly journals Effect of Commercialization on Tourists’ Perceived Authenticity and Satisfaction in the Cultural Heritage Tourism Context: Case Study of Langzhong Ancient City

2021 ◽  
Vol 13 (12) ◽  
pp. 6847
Author(s):  
Tonghao Zhang ◽  
Ping Yin ◽  
Yuanxiang Peng
Keyword(s):  
Cultural Heritage ◽  
Structural Equation ◽  
Heritage Tourism ◽  
Theory Development ◽  
Empirical Support ◽  
Tourist Satisfaction ◽  
Ancient City ◽  
Relationship Model ◽  
Cultural Heritage Tourism

Although some studies claim that tourism commercialization can promote the authentic experience and behaviour of tourists, there is a lack of empirical support. The main purpose of this study is to identify whether tourism commercialization can positively impact tourists’ perceived authenticity and tourist satisfaction in the context of cultural heritage tourism. We divide tourism authenticity into objective authenticity, constructive authenticity, existential authenticity and postmodern authenticity and propose a relationship model of tourism commercialization, the four authenticities, tourist satisfaction and loyalty. A survey was conducted in Langzhong Ancient City, a representative millennium-old county in China. A total of 618 valid domestic tourist questionnaires were collected. The partial least squares structural equation modelling (PLS-SEM) suitable for theory development was used for the conceptual model validation. The results indicate that tourism commercialization positively affects objective, constructive, existential and postmodern authenticity and tourist satisfaction; the four authenticities positively affect tourist satisfaction, while only objective and existential authenticity and tourist satisfaction positively affect tourist loyalty. Theoretical and practical implications are discussed.

scholarly journals Resident-Tourist Value Co-Creation in the Intangible Cultural Heritage Tourism Context: The Role of Residents’ Perception of Tourism Development and Emotional Solidarity

2021 ◽  
Vol 13 (3) ◽  
pp. 1369
Author(s):  
Tianning Lan ◽  
Zhiyue Zheng ◽  
Di Tian ◽  
Rui Zhang ◽  
Rob Law ◽  
...  
Keyword(s):  
Cultural Heritage ◽  
Positive Impact ◽  
Heritage Tourism ◽  
Tourism Development ◽  
Intangible Cultural Heritage ◽  
Mediating Role ◽  
Local Residents ◽  
Emotional Solidarity ◽  
Cultural Heritage Tourism

The value co-creation behavior of residents can contribute to the sustainable development of intangible cultural heritage (ICH) tourism. This paper aims to provide a theoretical framework that uses “cognition–affection–behavior” theory to explain how the two variables of tourism development perception and emotional solidarity affect the value co-creation participation behavior of the local residents in the context of intangible cultural heritage tourism while considering the mediating role of emotional solidarity. This study empirically investigates Meizhou Island in Fujian Province, China as an example by using a structural equation model (SEM). Results show that the perception of local residents toward the benefits of tourism development has a significant positive impact on their emotional solidarity and value co-creation participation behavior, whereas their perception toward the costs of tourism development has a significant negative impact. In addition, the emotional solidarity of these residents has a significant positive impact on their value co-creation participation and plays a mediating role in the relationship between the tourism development perceptions of local residents and their value co-creation participation behavior. This study has important theoretical and practical significance for the management of ICH tourist destinations.

Planning for Intangible Cultural Heritage in Tourism: Challenges and Implications

2019 ◽  
Vol 43 (7) ◽  
pp. 980-1001 ◽  
Author(s):  
Minoo H. Esfehani ◽  
Julia N. Albrecht
Keyword(s):  
Cultural Heritage ◽  
Heritage Tourism ◽  
Intangible Cultural Heritage ◽  
The South ◽  
Heritage Preservation ◽  
Tourism Planning ◽  
Qeshm Island ◽  
The Impact ◽  
Practical Implications ◽  
Cultural Heritage Tourism

This empirical article is the first to consider tourism planning for tourism products based on intangible cultural heritage (ICH). It identifies two sets of factors that affect related tourism planning, the accessibility of ICH-based tourism products for visitor market(s), and the perceived appropriateness of ICH for use in tourism. The factors are derived using a qualitative, ethnographic method, implemented in the Qeshm Island Global Geopark in the South of Iran. Theoretical and practical implications address the requirements for tourism planners to extend the tourism planning arena, the integration of planning efforts for tourism and heritage preservation, and the need to involve stakeholders who co-create value from both tourism and heritage preservation perspectives. The impact of the article lies not only in its originality but also in its contributions to the literature on cultural (heritage) tourism as well as tourism planning.

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