Book review: Party Brands in Crisis. Partisanship, Brand Dilution and the Breakdown of Political Parties in Latin America

2019 ◽  
Vol 25 (3) ◽  
pp. 476-477
Author(s):  
Carlos Meléndez
2014 ◽  
Vol 66 (4) ◽  
pp. 561-602 ◽  
Author(s):  
Noam Lupu

Why would a national political party that has been competitive for decades collapse overnight? In recent years, parties across Latin America went from being major contenders for executive office to electoral irrelevance over the course of a single electoral cycle. The author develops an explanation that highlights the impact of elite actions on voter behavior. During the 1980s and 1990s leaders across the region implemented policies that were inconsistent with their traditional party brand, provoked internal party conflicts, and formed strange-bedfellow alliances with traditional rivals. These actions diluted the brands of their parties, eroding voters' partisan attachments. Without the assured support of partisans, parties become more susceptible to retrospective voting. Voters who now had no party attachments deserted incumbent parties when they performed poorly. The author tests this interactive hypothesis using matched comparisons of six party-election cases from Argentina and Venezuela.


Author(s):  
Cynthia McClintock

During Latin America’s third democratic wave, a majority of countries adopted a runoff rule for the election of the president. This book is the first rigorous assessment of the implications of runoff versus plurality for democracy in the region. Despite previous scholarly skepticism about runoff, it has been positive for Latin America, and could be for the United States also. Primarily through qualitative analysis for each Latin American country, I explore why runoff is superior to plurality. Runoff opens the political arena to new parties but at the same time ensures that the president does not suffer a legitimacy deficit and is not at an ideological extreme. By contrast, in a region in which undemocratic political parties are common, the continuation of these parties is abetted by plurality; political exclusion provoked disillusionment and facilitated the emergence of presidents at ideological extremes. In regression analysis, runoff was statistically significant to superior levels of democracy. Between 1990 and 2016, Freedom House and Varieties of Democracy scores plummeted in countries with plurality but improved in countries with runoff. Plurality advocates’ primary concern is the larger number of political parties under runoff. Although a larger number of parties was not significant to inferior levels of democracy, a plethora of parties is problematic, leading to a paucity of legislative majorities and inchoate parties. To ameliorate the problem, I recommend not reductions in the 50% threshold but the scheduling of the legislative election after the first round or thresholds for entry into the legislature.


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