Brand prestige and affordable luxury: The role of hotel guest experiences

2019 ◽  
Vol 26 (2) ◽  
pp. 247-267
Author(s):  
Ada Lo ◽  
Michelle Au Yeung
Keyword(s):  
Factor Analysis ◽  
Structural Equation ◽  
Measurement Model ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Perceived Performance ◽  
Confirmatory Factor ◽  
Luxury Hotel ◽  
Brand Prestige

The concept of affordable luxury has elicited attention among hoteliers in recent years. This study developed and tested an instrument to measure hotel guest experiences of an affordable luxury hotel and investigated the influence of three dimensions of hotel guest experience on brand prestige (BP) namely physical environment (PE), guest-to-staff encounters (GSEs), and guest-to-guest encounters (GGEs). A total of 423 usable self-administered questionnaires were obtained from the guests of an affordable luxury hotel. Exploratory factor analysis and confirmatory factor analysis were used to reduce and confirm the measurement model of the proposed constructs, respectively. Structural equation modeling was adopted to test the proposed relationships. All three dimensions are significant antecedents of BP. PE is the most important, followed by GSEs, and then GGEs. A modified importance–performance analysis (IPA) was conducted by comparing the perceived performance and the derived importance of the guest experience attributes. This demonstrates how individual hotel can use the IPA to identify specific areas of improvement on the hotel guest experience attributes.

scholarly journals Prediksi Minat Perilaku Menggunakan Jasa Pajak Elektronik: Analisis Faktor Konfirmatori

InFestasi ◽  
2018 ◽  
Vol 13 (2) ◽  
pp. 321
Author(s):  
Jullie J. Sondakh
Keyword(s):  
Factor Analysis ◽  
Structural Equation Modeling ◽  
Confirmatory Factor Analysis ◽  
Behavioral Intention ◽  
Latent Variable ◽  
Structural Equation ◽  
Structural Model ◽  
Measurement Model ◽  
Equation Modeling ◽  
Confirmatory Factor

<p class="Ventura-Abstract">The purpose of this research is to predict the tax payer behavioral intention of using the e-SPT through the application of Technology Acceptance Model (TAM).</p><p class="Ventura-Abstract">This research used survey method to collect primary data from the population of tax payer in the city of Manado and Bitung with 156 respondents while using judgement sampling method.The data analysis is using Structural Equation Modeling (SEM) that consists of two steps; the measurement model and structural model. The focus of this research is on the first step of SEM modeling, which is the measurement model by using the Confirmatory Factor Analysis (CFA). The purpose of this analysis is to test the validity and reliability from the indicator of the construct or latent variable researched, thus, we will obtain the fit construct or latent variable before proceeding to the next step of SEM which is the structural model.Based on the confirmatory factor analysis (CFA), we obtained the validity test result, convergent validity, and reliability test result, construct reliability and variance extracted, from the indicator of construct or latent variable which are perceived usefulness, perceived ease of use, attitude towards e-SPT, and behavioral intention to use e-SPT. The reliabilty and validity test result showed that there is no indicator from all the tested latent variable to be excluded for the next step of Structural Equation Modeling (SEM)  which is the structural model.</p><p class="Ventura-Abstract"> </p><p class="Ventura-Abstract">Tujuan penelitian ini adalah melakukan prediksi minat perilaku wajib pajak menggunakan  e-SPT melalui penerapanTechnology Acceptance Model (TAM). Penelitian ini menggunakan metode survei untuk mengumpulkan data primer dari populasi yaitu wajib pajak di Kota Manado dan Bitung dengan jumlah sampel sebanyak 156 responden serta penentuan sampel berdasarkan metode  judgment sampling. Teknik analisis data menggunakan pemodelan Structural Equation Modeling (SEM) yang terdiri  dari dua tahapan yaitu model pengukuran (measurement model) dan model struktural (structural model). Fokus penelitian ini adalah pada pemodelan SEM tahap pertama yaitu model pengukuran (measurement model)  melalui  analisis faktor konfirmatori (Confirmatory Factor Analysis - CFA). Analisis ini  bertujuan  untuk menguji validitas dan reliabilitas dari indikator-indikator pembentuk konstruk atau variabel laten yang diteliti sehingga diperoleh  konstruk atau variabel laten yang fit  sebelum lanjut ke tahap pemodelan SEM berikutnya  yaitu model struktural. Berdasarkan analisis faktor konfirmatori (Confirmatory Factor Analysis - CFA) diperoleh hasil uji validitas yaitu signifikansi  factor loading (convergent validity) dan reliabilitas (construct reliability dan variance extracted) dari indikator pembentuk konstruk atau variabel laten kegunaan persepsian (Perceived Usefulness), kemudahan penggunaan persepsian (Perceived ease of use), sikap terhadap penggunaan  e-SPT (Attitude towards e-SPT) dan  minat perilaku  menggunakan e-SPT (Behavioral intention to use e-SPT). Hasil uji validitas dan reliabilitas ini menunjukan bahwa tidak ada indikator dari variabel kegunaan persepsian (Perceived Usefulness), kemudahan penggunaan persepsian (Perceived ease of use), sikap terhadap penggunaan  e-SPT (Attitude towards e-SPT) dan  minat perilaku  menggunakan e-SPT (Behavioral intention to use e-SPT) yang di hilangkan pada analisis selanjutnya yaitu pemodelan Structural Equation Modeling (SEM) tahap kedua  sehingga  dapat dilakukan estimasi model persamaan struktural (structural model).</p>

scholarly journals Analisis Moral Kerja Pada Dosen

2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Fatwa Tentama ◽  
Subardjo Subardjo
Keyword(s):  
Factor Analysis ◽  
Structural Equation Modeling ◽  
Data Analysis ◽  
Data Collection ◽  
Confirmatory Factor Analysis ◽  
Structural Equation ◽  
Measurement Model ◽  
Equation Modeling ◽  
Confirmatory Factor ◽  
Scale Data

This study aims to describe the work morale of the lecturer at the "X" University, to examine the construct validity and construct reliability of the work moral scale, to know the contribution of work morale aspects and indicators in reflecting the work morale of the lecturer, and to test the work moral measurement model. Methods of data collection using the moral work scale. Data analysis was done by using Structural Equation Modeling (SEM) with second order confirmatory factor analysis (2nd Order CFA). The results show that lecturers at university "X" have morale in high category. The dominant aspect that reflects work morale is the aspect of responsibility with the indicator is the ability to finish the job and the job is done as well as possible. The lowest aspect that reflects work morale is morale with an indicator of willpower in work and pleasure in work.

scholarly journals Job Satisfaction as a Mediator of the Impact of Meeting Effectiveness on Organizational Commitment

2020 ◽  
Vol 55 (3) ◽  
Author(s):  
Ly Dan Thanh ◽  
Bui Quang Thong ◽  
Le Van Chon ◽  
Nhu-Ty Nguyen
Keyword(s):  
Job Satisfaction ◽  
Factor Analysis ◽  
Organizational Commitment ◽  
Structural Equation ◽  
Equation Modeling ◽  
Mediating Role ◽  
Confirmatory Factor ◽  
Meeting Effectiveness ◽  
The Impact

Job satisfaction, leadership, meeting effectiveness, and organizational commitment have become the subjects of numerous research papers, due mainly to their vital roles in the development of organizations. We based our research on previous studies related to leadership, meeting effectiveness, job satisfaction, and organizational commitment and an empirical study. The authors emphasize the influence of leadership on meeting effectiveness and the impact of the mediating role of job satisfaction on the relationship between meeting effectiveness and organizational commitment, increasing more employees’ commitment to their organizations. Our research aims to show whether leadership has a positive effect on meeting effectiveness, how meeting effectiveness affects organizational commitment, and to what extent job satisfaction impacts this relationship. We used data collected in our analysis and created a questionnaire that was distributed to 249 respondents working at 34 Vietnamese organizations from a variety of sectors such as tax, banking, health service, airlines, education, and business. Using non-probability sampling with the calculation of exploratory factor analysis, confirmatory factor analysis, and structural equation modeling, the authors found that leadership significantly affects meeting effectiveness, and meeting effectiveness positively influences organizational commitment with the mediation of job satisfaction.

scholarly journals Examining the Measurement Model of International Posture and How It Relates to Personality Traits

SAGE Open ◽  
2020 ◽  
Vol 10 (4) ◽  
pp. 215824402096967
Author(s):  
Michiko Toyama ◽  
Yoshitaka Yamazaki
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Personality Traits ◽  
Exploratory Factor Analysis ◽  
Structural Equation ◽  
Language Education ◽  
Measurement Model ◽  
Equation Modeling ◽  
Confirmatory Factor ◽  
International Posture

This study had two aims: to attempt to verify the construct validity of the measure of international posture—which refers to attitudes toward the international community—in foreign language education and to explore how international posture structurally relates to personality traits. A total of 163 Japanese undergraduate students participated in the study. To examine the first aim, exploratory factor analysis was conducted, followed by confirmatory factor analysis. Results of the exploratory factor analysis showed that three latent constructs were extracted from 23 items of the measure. Next, confirmatory factor analysis confirmed the constructs with the fit indices except the chi-square score. To investigate the second aim, structural equation modeling was used. It showed that two personality traits—openness to experience and extraversion—were strongly associated with international posture. Furthermore, our study indicated a second-order configuration structured in the verified measure in relation to the two personality traits.

The Effect of Film Nostalgia on Involvement, Familiarity, and Behavioral Intentions

2017 ◽  
Vol 58 (2) ◽  
pp. 283-297 ◽  
Author(s):  
Seongseop (Sam) Kim ◽  
Sangkyun (Sean) Kim ◽  
James F. Petrick
Keyword(s):  
Factor Analysis ◽  
Structural Equation Modeling ◽  
Confirmatory Factor Analysis ◽  
Conceptual Model ◽  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Equation Modeling ◽  
Confirmatory Factor

A film contains an amalgamation of diverse features and provides audiences with a variety of reminiscent elements. Thus, this study aimed to identify the role of nostalgia in the involvement, familiarity, and behavioral intentions of potential film tourists. Thus, 610 respondents were selected to test a conceptual model explaining the role of nostalgia. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM) were employed. Results indicated that, to some extent, nostalgia is an influential concept in explaining film tourism. The efficacy to explain the effects of nostalgia on involvement, familiarity, and behavioral intention showed relatively different. In particular, reminiscence of mimicking and desire to buy brand products were the most significant predictors in explaining other constructs, whereas the influence of the contents of the story on behavioral involvement was not significant.

A Comparison of Reliability Estimation Based on Confirmatory Factor Analysis and Exploratory Structural Equation Models

2021 ◽  
pp. 001316442110089
Author(s):  
Yuanshu Fu ◽  
Zhonglin Wen ◽  
Yang Wang
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Structural Equation ◽  
Reliability Estimation ◽  
Model Fit ◽  
Equation Modeling ◽  
Factor Loadings ◽  
Reliability Estimates ◽  
Confirmatory Factor ◽  
Composite Reliability

Composite reliability, or coefficient omega, can be estimated using structural equation modeling. Composite reliability is usually estimated under the basic independent clusters model of confirmatory factor analysis (ICM-CFA). However, due to the existence of cross-loadings, the model fit of the exploratory structural equation model (ESEM) is often found to be substantially better than that of ICM-CFA. The present study first illustrated the method used to estimate composite reliability under ESEM and then compared the difference between ESEM and ICM-CFA in terms of composite reliability estimation under various indicators per factor, target factor loadings, cross-loadings, and sample sizes. The results showed no apparent difference in using ESEM or ICM-CFA for estimating composite reliability, and the rotation type did not affect the composite reliability estimates generated by ESEM. An empirical example was given as further proof of the results of the simulation studies. Based on the present study, we suggest that if the model fit of ESEM (regardless of the utilized rotation criteria) is acceptable but that of ICM-CFA is not, the composite reliability estimates based on the above two models should be similar. If the target factor loadings are relatively small, researchers should increase the number of indicators per factor or increase the sample size.

scholarly journals Examining the ParticipACTION brand using the brand equity pyramid

2018 ◽  
Vol 8 (4) ◽  
pp. 378-396 ◽  
Author(s):  
Alexander Lithopoulos ◽  
Peter A. Dacin ◽  
Tanya R. Berry ◽  
Guy Faulkner ◽  
Norm O’Reilly ◽  
...  
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Exploratory Factor Analysis ◽  
Brand Equity ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Equation Modeling ◽  
Content Type ◽  
Activity Promotion ◽  
Confirmatory Factor

Purpose The brand equity pyramid is a theory that explains how people develop loyalty and an attachment to a brand. The purpose of this study is to test whether the predictions made by the theory hold when applied to the brand of ParticipACTION, a Canadian non-profit organization that promotes active living. A secondary objective was to test whether this theory predicted intentions to be more physically active. Design/methodology/approach A research agency conducted a cross-sectional, online brand health survey on behalf of ParticipACTION. Exploratory factor analysis and confirmatory factor analysis established the factor structure. Structural equation modeling was used to test the hypothesized model. Findings A nationally representative sample of Canadian adults (N = 1,191) completed the survey. Exploratory factor analysis and confirmatory factor analysis supported a hypothesized five-factor brand equity framework (i.e. brand identity, brand meaning, brand responses, brand resonance and intentions). A series of structural equation models also provided support for the hypothesized relationships between the variables. Practical implications Though preliminary, the results provide a guide for understanding the branding process in the activity-promotion context. The constructs identified as being influential in this process can be targeted by activity-promotion organizations to improve brand strength. A strong organizational brand could augment activity-promotion interventions. A strong brand may also help the organization better compete against other brands promoting messages that are antithetical to their own. Originality/value This is the first study to test the brand equity pyramid using an activity-promotion brand. Results demonstrate that the brand equity pyramid may be useful in this context.

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