scholarly journals A new customization model for enterprises based on improved framework of customer to business: A case study in automobile industry

2019 ◽  
Vol 11 (3) ◽  
pp. 168781401983388
Author(s):  
Xianyu Zhang ◽  
Xinguo Ming ◽  
Zhiwen Liu ◽  
Maokuan Zheng ◽  
Yuanju Qu
Keyword(s):  
Automotive Industry ◽  
Automobile Industry ◽  
Implementation Process ◽  
Living Standards ◽  
Production Model ◽  
Enterprise Strategy ◽  
Model Driven ◽  
Customer Model ◽  
Collaborative Platform

With the continuous improvement of living standards, customers are gradually pursuing products which are individualization, entertainment, and scene. The production model of the enterprise has changed from the traditional inventory model to the manufacturing model driven by the customer orders. By analyzing the evolution process of customer to business, we get the overall framework of customer to business based on customer platform-connecting manufactory platform-connecting service. A case study in the automotive industry is introduced, which takes customer to business as the implementation of enterprise strategy. The detailed implementation process is discussed from the four aspects of open and networked demand for personalized customer (C), open and networked manufacturing (M), open and networked service (S), open and networked collaborative platform (P). The objective of this article is to provide general references for enterprises to change from traditional business-to-customer model to open and interconnected customization model by combining the improved customer-to-business framework and its application in automotive industry. The framework we put forward has achieved good results in related customer-to-business projects we participated in. The research results of this article can be used as a reference for enterprises to design, set, and carry out the model of customer to business.

Maruti’s Nexa – enhancing customer experience beyond buying

2020 ◽  
Vol 16 (4) ◽  
pp. 497-512
Author(s):  
Arun Kumar Kaushik ◽  
Geetha Mohan
Keyword(s):  
Automotive Industry ◽  
Automobile Industry ◽  
Secondary Data ◽  
Master's Level ◽  
Content Type ◽  
Distribution Management ◽  
Academic Level ◽  
Recent Developments ◽  
Store Environment

Research methodology The case collates secondary data pertaining to Maruti’s current position, Nexa, the premium retail sales channel of Maruti, and recent developments in the Indian automobile industry. It presents the facts and data published on websites, newspapers and magazines in the form of a case study. Case overview/synopsis Nexa was launched by Maruti in 2015 to enhance the buying experience of its premium customers and to re-position itself as a premium brand. It started offering customized services to car purchasers through its well-trained employees, attractive store environment and omni channel experience. Through all these facilities, though Nexa had a bumpy ride for selling its first product, it managed to pace up and perform better in the next few years. It remained to be seen how Maruti would handle competitor and cost challenges and how it would strategize its efforts to strengthen its footprint in the Indian automotive industry. Complexity academic level This case can be used in retail management, sales and distribution management, marketing management and related courses/modules at the master’s level.

scholarly journals The Strategic Importance of Supplier Relationships in the Automotive Industry

10.5772/56257 ◽  
2013 ◽  
Vol 5 ◽  
pp. 17 ◽  
Author(s):  
Ove Brandes ◽  
Staffan Brege ◽  
Per-Olof Brehmer
Keyword(s):  
Automotive Industry ◽  
Automobile Industry ◽  
Secondary Data ◽  
Product Portfolio ◽  
Longitudinal Case Study ◽  
Supplier Relationships ◽  
The Core ◽  
Industry Level ◽  
Core Competences

The aim of this paper is to analyse longitudinally the development of purchasing strategies in the automotive industry during the last 20 years. The amplitude of the business cycle during this time frame has been very high and includes periods of financial/automotive crisis as well as high sales and demand. Our empirical data is primarily drawn from a 1990–2010 longitudinal case study of the relationship between automaker Volvo Personal Cars and Autoliv, a supplier of seat belts and airbags, complemented with secondary data framing the development of the industry level. The theoretical focus is on outsourcing and purchasing strategies developed within long-lasting buyer-supplier relationships; theoretical pillars are found in transaction-cost theories and the resource-based view of the firm. Based on the longitudinal case study, our analysis pinpoints the importance of intimate cooperation between customer and supplier in areas close to the core values and core competences of the buyer (that is, the automaker). From an industry-level perspective, the winners in the automobile industry from 2010 and onwards have been and will be those who can organize long-term collaboration partnerships between the automakers, their suppliers, and the political stakeholders, and who can outsource a large part of the technical development to the suppliers in areas also close to the core competences. The automakers must accept that their suppliers have competing automakers as their customers and search for synergies in their product portfolio. Theoretically, there is a need for conceptual development through deeper studies of the firm's relational capability and its implications.

Under the Perspective of Low Carbon the New Energy Automobile Industry Development and Research Based on Collaborative Innovation – A Case Study in Beijing-Tianjin-Hebei Area

2014 ◽  
Vol 644-650 ◽  
pp. 5966-5969
Author(s):  
Sun Jie ◽  
Hu Jiang Gong ◽  
Wen Feng Liu
Keyword(s):  
Automotive Industry ◽  
Automobile Industry ◽  
Innovation System ◽  
Practical Significance ◽  
Low Carbon ◽  
Low Carbon Economy ◽  
Collaborative Innovation ◽  
New Energy ◽  
Carbon Economy

This paper are based on the background of a low-carbon economy, with China's automobile using new energy as the research object, explores the development of new energy automotive industry under collaborative innovation system, as well as the problems it faced. According to it, this paper put forward rational proposals, which has provided great theoretical value and practical significance for the development of new energy automotive industry in China.

scholarly journals The Role of Industry 4.0 and BPMN in the Arise of Condition-Based and Predictive Maintenance: A Case Study in the Automotive Industry

2021 ◽  
Vol 11 (8) ◽  
pp. 3438
Author(s):  
Jorge Fernandes ◽  
João Reis ◽  
Nuno Melão ◽  
Leonor Teixeira ◽  
Marlene Amorim
Keyword(s):  
Business Process ◽  
Automotive Industry ◽  
Industry 4.0 ◽  
Process Model ◽  
Business Process Management ◽  
Process Management ◽  
Predictive Maintenance ◽  
The Evolution Of Industry

This article addresses the evolution of Industry 4.0 (I4.0) in the automotive industry, exploring its contribution to a shift in the maintenance paradigm. To this end, we firstly present the concepts of predictive maintenance (PdM), condition-based maintenance (CBM), and their applications to increase awareness of why and how these concepts are revolutionizing the automotive industry. Then, we introduce the business process management (BPM) and business process model and notation (BPMN) methodologies, as well as their relationship with maintenance. Finally, we present the case study of the Renault Cacia, which is developing and implementing the concepts mentioned above.

scholarly journals Organisational Constraints in Data-driven Maintenance: a case study in the automotive industry

2020 ◽  
Vol 53 (3) ◽  
pp. 95-100
Author(s):  
P Savolainen ◽  
J Magnusson ◽  
M. Gopalakrishnan ◽  
E. Turanoglu Bekar ◽  
A. Skoogh
Keyword(s):  
Automotive Industry ◽  
Data Driven
Sign in / Sign up

Export Citation Format

Share Document