scholarly journals The Effect of Subjective and Objective Tasting Sheet Descriptors on Tasting Room Sales in New York State

2019 ◽  
Vol 61 (2) ◽  
pp. 223-229
Author(s):  
Jie Li ◽  
Marina Predic ◽  
Miguel I. Gómez

A larger share of U.S. wineries is increasingly relying on direct-to-consumer sales mediated by tasting room experiences to make wine a more accessible and less intimidating product for consumers. Previous literature has shown that more favorably descriptive and evocative notes on menus and labels are associated with higher sales and product appeal in restaurant or retail settings. This study estimates the impacts of different types of tasting sheet descriptors on wine sales in winery tasting rooms, where the consumer decision-making process differs from the restaurant and retail settings. We find that using tasting sheets with only objective descriptors is associated with higher wine sales, in comparison with sheets that (a) use subjective descriptors only or (b) combine subjective and objective descriptors. This study supplements the current literature on the effects of product descriptions on sales performance. The findings suggest that wine tasting rooms should employ only objective tasting descriptors in their tasting sheets.

2014 ◽  
Vol 35 (6/7) ◽  
pp. 418-432
Author(s):  
Xiaoai Ren

Purpose – The purpose of this paper is to look at the organizational structure and service provisions of cooperative public library systems in New York State. The study also seeks to ask questions of how cooperative public library systems decide what services to provide. Design/methodology/approach – Descriptive statistics, factor analysis and cluster analysis were applied on New York State public library systems’ 2008 annual reports to generate quantitative profiles of public library systems and their service transactions. Three cooperative public library systems displaying different service features were purposefully selected for further study of their service decision-making processes. The face-to-face and phone interviews were adopted in the study. Findings – Research findings from this study provide information on specific service variations across cooperative public library systems. The findings also provide differences of service decision-making processes in addition to the factors that might cause these differences. Originality/value – This study adds knowledge of public library systems’ management and organizational structures, therefore fills a knowledge gap on public library systems. It can also serve as the baseline for future studies using newer annual report data and therefore to study the changing roles and services of cooperative public library systems in New York State.


2014 ◽  
Vol 28 (7) ◽  
pp. 422-426 ◽  
Author(s):  
Jason P. Hochfelder ◽  
Omar N. Khatib ◽  
Sergio A. Glait ◽  
James D. Slover

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Trent James Davis ◽  
Miguel I. Gomez

Purpose The purpose of this paper is to identify the drivers of customer satisfaction (CS) and sales performance at wineries in the Finger Lakes region of New York State in the context of changes winery tasting rooms implemented due to the COVID-19 pandemic. Design/methodology/approach A survey was administered to tasting room visitors at two wineries in October 2020 in the Finger Lakes region of New York State resulting in 215 usable survey responses measuring customer satisfaction. A factor analysis was used to identify primary factors influencing overall CS. The authors then modeled how these primary factors, along with various demographic factors, influence sales metrics. The results are then compared with previous estimates of such drivers in pre-COVID tasting rooms. Findings The authors identified four main CS factors: Staff Interactions, Wine Tasting, COVID-19 Precautions and Ambience that play a significant role in overall CS. Of these, Wine Tasting was shown to have a positive influence on total amount spent and the number of bottles purchased, whereas COVID-19 Precautions positively impacted the number of bottles purchased. Overall, CS is also shown to positively impact total amount spent and number of bottles purchased. Customers are shown to prefer some changes to the tasting room due to COVID-19, such as having table service and reservations. Originality/value This is the first study researching the influence of certain tasting room changes implemented due to the COVID-19 pandemic has had on CS and wine-purchasing decisions in tasting rooms.


Transport ◽  
2017 ◽  
Vol 33 (2) ◽  
pp. 567-579 ◽  
Author(s):  
Ossama Salem ◽  
Baris Salman ◽  
Sudipta Ghorai

Approximately a quarter of the bridges in the United States are classified as either functionally obsolete or structurally deficient by the United States Department of Transportation (USDOT). As such, transportation agencies are challenged to handle the increasing need of upgrades with limited resources. Accelerated Bridge Construction (ABC) can reduce the construction duration and can decrease the environmental and socio-economic impacts of repair and upgrade activities by minimizing traffic disruptions. As several states are using accelerated construction techniques, a standard guideline would be highly beneficial for these agencies in developing or improving the ABC decision-making process. As problems are often project specific, a decision tool can assist in determining the viability of ABC over traditional construction methods and in selecting appropriate construction and contracting strategies on a case-by-case basis. This paper presents findings of a recent survey with regards to utilization of ABC strategies by state Departments of Transportation (DOTs), and a decision support framework which consists of three models: (1) Analytical Hierarchy Process (AHP) based ABC vs. traditional construction decision-making model; (2) ABC alternatives selection model; and (3) procurement method and contract selection model. The paper also discusses the use of ABC in New York State and describes a New York State bridge project to validate the AHP model.


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