scholarly journals The Effects of the Initial Mode of Contact on the Response Rate and Data Quality in an Internet-Based College Satisfaction Survey

2009 ◽  
Vol 4 (2) ◽  
pp. 12-20 ◽  
Author(s):  
Frederick Wiseman
Author(s):  
David Dutwin ◽  
Trent D Buskirk

Abstract Telephone surveys have become much maligned in the past few years, considering recent failures to correctly predict elections worldwide, response rates declining into the single digits, and the rise of low-cost, nonprobabilistic alternatives. Yet there is no study assessing the degree to which data attained via modern-day telephone interviewing has or has not significantly declined in terms of data quality. Utilizing an elemental approach, we evaluate the bias of various cross-tabulations of core demographics from a collection of surveys collected over the past two decades. Results indicate that (1) there has been a modest increase in bias over the past two decades but a downward trend in the past five years; (2) the share of cell phone interviews in samples has a significant impact on the bias; (3) traditional weighting largely mitigates the linear trend in bias; and (4), once weighted, telephone samples are nearly on par in data quality to higher response rate unweighted in-person data. Implications for the “fit for purpose” of telephone data and its general role in the future of survey research are discussed given our findings.


Author(s):  
S. Okazaki ◽  
A. Katsukura ◽  
M. Nishiyama

The aim of this article is to propose a framework of mobile-based survey methodology. Specifically, we attempt to establish guidelines for a questionnaire survey via the mobile device, in terms of cost, questionnaire format, incentives, target respondents, response rate, and data quality.


2020 ◽  
Author(s):  
Jacob Brauner

Introduction: Survey research is often designed based on multiple-choice questions although many other formats, also referred to as innovative item formats (IIF) exist, such as ranking, sorting, questions with pictures or smileys as response options. Research has suggested that IIF in a broad sense can strengthen data quality, but research is needed on a more specific level. Therefore, the purpose of this article is to present research for separate IIFs about the data quality for that type of item. Method: A literature study was conducted to identify articles that test the data quality of IIF. For each IIF research was discussed regarding aspects of data quality, such as reliability, validity and response rate. Results: A total of 166 research articles were identified with data from 218,532 participants revealing aspects of 22 IIFs with 13 subcategories. The type of evidence on data quality is quite varied and for some IIFs the evidence is supportive, for some it is not and for some it is inconclusive. With 6 IIFs the evidence was estimated in favour hereof, for 11 IIFs the evidence was inconclusive, 1 unfavoured and for 3 there was no evidence. With 6 IIFs potential confounders were identified. Discussion: The study suggests further research is needed where evidence is scarce. The present study could initiate more extensive systematic reviews within specific categories of IIF.


2021 ◽  
Vol 2 (2) ◽  
pp. 68-74
Author(s):  
Shahidul Islam

Incentives of different forms and at different stages are used for motivating people to participate in human subject research. Although it is widely accepted that incentives, in general, play a positive role in increasing participation rate and are widely used, there are exceptions that they may not increase response rate and may even contaminate the quality of data resulting in poor research findings. This study examines the impact of pre- and post-disclosed committed lottery incentives on response rate and data quality in a face-to-face survey of conventional consumers for organic food consumption. A survey was conducted at the premises of four conventional grocery stores in Edmonton, Alberta, Canada. Half of the randomly approached and agreed upon respondents were disclosed the lottery incentives at the beginning, and the rest half were told at the end. Data quality was measured using three indicators – edit occurrences, imputation occurrences, and proportion of incomplete answers. Our study finds little difference in response rate between pre- and post-disclosed committed lottery payments. However, the useability of incomplete questionnaires among post-disclosed lottery was significantly higher than those of pre-disclosed. Our study also shows that people with likings of organic food and buying organic food more frequently are likely to offer a better quality of information.


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