Getting Hooked on News: Uses and Gratifications and the Formation of News Habits Among College Students in an Internet Environment

2006 ◽  
Vol 50 (2) ◽  
pp. 193-210 ◽  
Author(s):  
Arvind Diddi ◽  
Robert LaRose
Keyword(s):  
College Students ◽  
Uses And Gratifications ◽  
Internet Environment

Uses and Gratifications of MP3 Players by College Students: Are iPods More Popular than Radio?

2007 ◽  
Vol 14 (2) ◽  
pp. 102-121 ◽  
Author(s):  
Douglas A. Ferguson ◽  
Clark F. Greer ◽  
Michael E. Reardon
Keyword(s):  
College Students ◽  
Uses And Gratifications ◽  
Mp3 Players

Yik Yak: An Exploratory Study of College Student Uses and Gratifications

2017 ◽  
Vol 37 (1) ◽  
pp. 23-33 ◽  
Author(s):  
J. Mitchell Vaterlaus
Keyword(s):  
College Students ◽  
Social Media ◽  
College Student ◽  
Exploratory Study ◽  
Mixed Methods Research ◽  
Uses And Gratifications ◽  
Community Building ◽  
Online Surveys ◽  
Yik Yak ◽  
Social Media Platforms

Publically launched in 2013 and discontinued in 2017, Yik Yak was an anonymous and geographically restricted social media application. A uses and gratifications theoretical framework and a mixed-methods research design were selected for this exploratory study regarding differences between Yik Yak users and nonusers. College students ( n = 264) from a western university completed online surveys regarding Yik Yak in November of 2015. Results indicated that Yik Yak users were significantly younger than nonusers, and no significant differences were identified between Yik Yak users’ and nonusers’ reported time spent with other social media platforms (i.e., Facebook, Instagram, Twitter, and Snapchat). Qualitative results indicated that college students who used Yik Yak did so for informational, entertainment, agency-enhancement, and community-building purposes. Nonusers chose not to use Yik Yak because the application did not meet their needs, they were unaware of Yik Yak, and because of unfavorable content.

What Motivates Online Shoppers to “Like” Brands' Facebook Fan Pages?

2015 ◽  
pp. 279-293 ◽  
Author(s):  
Mohammad Hatim Abuljadail ◽  
Louisa Ha ◽  
Fang Wang ◽  
Liu Yang
Keyword(s):  
College Students ◽  
Online Survey ◽  
Uses And Gratifications ◽  
Theoretical Framework ◽  
Model Based ◽  
Significant Relationships ◽  
Online Shoppers ◽  
Marketing Tool

Brands' Facebook fan pages have been frequently used as a marketing tool to reach to more individuals; however, Facebook users' motivations to participate in those fan pages are still unclear. This paper investigates the motives that stimulate online shoppers to “like” brands' Facebook fan pages. This study is interested in knowing if online shoppers' proclivity to “like” brands' Facebook fan pages is based on their hedonic or utilitarian motivations. The authors propose a model based on hedonic and utilitarian motivations and uses and gratifications theoretical framework. An online survey was conducted among college students who shopped online in Northwest Ohio (N=198). The findings show that utilitarian motivations have positive significant relationships with “liking” brands' Facebook fan pages.

A Cross-National Study of Newspaper Reading Patterns in the United States and Korea: An Analysis Based on the Uses and Gratifications Construct

1998 ◽  
Vol 1 (2) ◽  
pp. 147-160
Author(s):  
Soobum Lee
Keyword(s):  
College Students ◽  
Information Seeking ◽  
Uses And Gratifications ◽  
The United States ◽  
National Study ◽  
Reading Patterns ◽  
Time Reading ◽  
Study Support ◽  
Korean College Students ◽  
Cross National Study

This study examines the ability of the uses and gratifications construct to explain the motivations (gratifications sought) and the satisfactions (gratifications obtained) of college students' newspaper reading. This study also explores similarities and differences between U.S. and Korean college students' newspaper-reading behavior. One major finding is that Korean students spend more time reading newspapers than do Americans. The findings of this study support the existence of at least three distinct dimensions of gratifications sought in the Korean sample: interaction utility, information seeking, and diversion factor. In the U.S. sample, on the other hand, there were four distinct dimensions of gratifications sought: information-seeking, interaction utility, decisional utility, and diversion. This study concludes that the gratifications sought factors of the two countries are highly similar although not completely identical.

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