Uses and Gratifications of MP3 Players by College Students: Are iPods More Popular than Radio?

2007 ◽  
Vol 14 (2) ◽  
pp. 102-121 ◽  
Author(s):  
Douglas A. Ferguson ◽  
Clark F. Greer ◽  
Michael E. Reardon
Keyword(s):  
College Students ◽  
Uses And Gratifications ◽  
Mp3 Players

Yik Yak: An Exploratory Study of College Student Uses and Gratifications

2017 ◽  
Vol 37 (1) ◽  
pp. 23-33 ◽  
Author(s):  
J. Mitchell Vaterlaus
Keyword(s):  
College Students ◽  
Social Media ◽  
College Student ◽  
Exploratory Study ◽  
Mixed Methods Research ◽  
Uses And Gratifications ◽  
Community Building ◽  
Online Surveys ◽  
Yik Yak ◽  
Social Media Platforms

Publically launched in 2013 and discontinued in 2017, Yik Yak was an anonymous and geographically restricted social media application. A uses and gratifications theoretical framework and a mixed-methods research design were selected for this exploratory study regarding differences between Yik Yak users and nonusers. College students ( n = 264) from a western university completed online surveys regarding Yik Yak in November of 2015. Results indicated that Yik Yak users were significantly younger than nonusers, and no significant differences were identified between Yik Yak users’ and nonusers’ reported time spent with other social media platforms (i.e., Facebook, Instagram, Twitter, and Snapchat). Qualitative results indicated that college students who used Yik Yak did so for informational, entertainment, agency-enhancement, and community-building purposes. Nonusers chose not to use Yik Yak because the application did not meet their needs, they were unaware of Yik Yak, and because of unfavorable content.

What Motivates Online Shoppers to “Like” Brands' Facebook Fan Pages?

2015 ◽  
pp. 279-293 ◽  
Author(s):  
Mohammad Hatim Abuljadail ◽  
Louisa Ha ◽  
Fang Wang ◽  
Liu Yang
Keyword(s):  
College Students ◽  
Online Survey ◽  
Uses And Gratifications ◽  
Theoretical Framework ◽  
Model Based ◽  
Significant Relationships ◽  
Online Shoppers ◽  
Marketing Tool

Brands' Facebook fan pages have been frequently used as a marketing tool to reach to more individuals; however, Facebook users' motivations to participate in those fan pages are still unclear. This paper investigates the motives that stimulate online shoppers to “like” brands' Facebook fan pages. This study is interested in knowing if online shoppers' proclivity to “like” brands' Facebook fan pages is based on their hedonic or utilitarian motivations. The authors propose a model based on hedonic and utilitarian motivations and uses and gratifications theoretical framework. An online survey was conducted among college students who shopped online in Northwest Ohio (N=198). The findings show that utilitarian motivations have positive significant relationships with “liking” brands' Facebook fan pages.

A Cross-National Study of Newspaper Reading Patterns in the United States and Korea: An Analysis Based on the Uses and Gratifications Construct

1998 ◽  
Vol 1 (2) ◽  
pp. 147-160
Author(s):  
Soobum Lee
Keyword(s):  
College Students ◽  
Information Seeking ◽  
Uses And Gratifications ◽  
The United States ◽  
National Study ◽  
Reading Patterns ◽  
Time Reading ◽  
Study Support ◽  
Korean College Students ◽  
Cross National Study

This study examines the ability of the uses and gratifications construct to explain the motivations (gratifications sought) and the satisfactions (gratifications obtained) of college students' newspaper reading. This study also explores similarities and differences between U.S. and Korean college students' newspaper-reading behavior. One major finding is that Korean students spend more time reading newspapers than do Americans. The findings of this study support the existence of at least three distinct dimensions of gratifications sought in the Korean sample: interaction utility, information seeking, and diversion factor. In the U.S. sample, on the other hand, there were four distinct dimensions of gratifications sought: information-seeking, interaction utility, decisional utility, and diversion. This study concludes that the gratifications sought factors of the two countries are highly similar although not completely identical.

scholarly journals A Tale of Four Platforms: Motivations and Uses of Facebook, Twitter, Instagram, and Snapchat Among College Students?

2017 ◽  
Vol 3 (1) ◽  
pp. 205630511769154 ◽  
Author(s):  
Saleem Alhabash ◽  
Mengyan Ma
Keyword(s):  
College Students ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Uses And Gratifications ◽  
Cross Sectional Survey ◽  
Cross Sectional

The current research explores differences between Facebook, Twitter, Instagram, and Snapchat in terms of intensity of use, time spent daily on the platform, and use motivations. The study applies the uses and gratifications (U&G) approach to contrast the four platforms. A cross-sectional survey of college students ( N = 396) asked participants to indicate the intensity of using Facebook, Twitter, Instagram, and Snapchat as well as nine different use motivations. Findings show that participants spent the most time daily on Instagram, followed by Snapchat, Facebook, and Twitter, respectively. They also indicated the highest use intensity for Snapchat and Instagram (nearly equally), followed by Facebook and Twitter, respectively. With regard to use motivations, Snapchat takes the lead in five of the nine motivations. Findings are discussed in relation to the U&G approach and uniqueness of different social media and social networking sites (SNSs).

scholarly journals Understanding domestic social media use among Chinese college students under the framework of uses and gratifications

2018 ◽  
Vol 18 (1) ◽  
Author(s):  
Hua Pang
Keyword(s):  
College Students ◽  
Social Media ◽  
Information Seeking ◽  
Uses And Gratifications ◽  
Media Use ◽  
Computer Mediated Communication ◽  
Relationship Maintenance ◽  
Related Factor ◽  
Social Media Use ◽  
The Social

Although China has the world’s largest population of social media users, little is known what drives Chinese users to adopt the country’s leading media platforms, like QQ, WeChat, and Weibo, and what gratifications are satisfied by using these fastest-growing sites. In light of the literature on the uses and gratifications theory, the study explored the essential pattern of computer-mediated communication phenomena and interaction behaviors in Mainland China. In this exploratory study, 258 college students from Chinese universities were asked about their uses and gratifications of these social media sites. The factor analysis reveals five key dimensions relating to gratifications obtained from social media are identified: relationship maintenance, amusement, style, information seeking and sociability. Moreover, a hierarchical OLS regression analysis shows that there is a positive relationship between frequency of social media use and the needs of relationship maintenance and amusement. Furthermore, among the five socio-psychological values, the social related factor is revealed to be significantly and positively linked with spending time on the social media.

scholarly journals "Hands Up, Don't Shoot": College Students, Social Media and the #BLACKLIVESMATTER Movement

2016 ◽  
Vol 3 ◽  
Author(s):  
Spencer Hall ◽  
Sam Baucham ◽  
Tim Harris
Keyword(s):  
College Students ◽  
Social Media ◽  
Uses And Gratifications ◽  
Information Gathering ◽  
Uses And Gratifications Theory ◽  
Shared Information ◽  
Social Media Platforms ◽  
Share Information

This study focused on how college students are using social media in the #Blacklivesmatter movement. There have been several socially galvanizing events surrounding the #Blacklivesmatter movement that have led to many people to turn to social media to voice their opinions, share information and debate different ideas. This study specifically focused on college student’s involvement on social media surrounding these events. The data suggests that Facebook was overwhelmingly the main choice for participants to gather information about this movement. While college students are gathering information about the #Blacklivesmatter movement on social media, the data suggests that participants rarely posted or shared information about the movement on their personal social media platforms. The study addressed how the Uses and Gratifications theory helps explain why people may or may not use social media for the purpose of news/information gathering.

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