Countering Islamic Radicalization in Northern Mozambique: Radio Campaigning and Targeted Messages

Purpose Despite more than half a century of academic research, relatively few methods have been shown to reliably improve intergroup relations in the real world. This paper aims to use a social marketing approach to design a pro-diversity intervention in a university setting. Design/methodology/approach We conducted extensive qualitative, quantitative and observational background research to identify elements that would increase the effectiveness of the intervention. Focus groups and surveys allowed us to identify a target audience, target behaviors and the relevant barriers and benefits. Findings The background research suggested increasing inclusive behavior would have a greater impact than reducing discriminatory behavior. Based on this research, this paper determined an optimal target audience was students who had relatively positive attitudes toward diversity but engaged in few inclusive behaviors. This paper used relevant theories from the behavioral sciences to design an intervention that promoted a small set of inclusive behaviors and that addressed the relevant barriers and benefits. The intervention took the form of a single page of targeted messages that instructors can add to their course syllabi. The page communicates injunctive and descriptive norms, highlights the benefits of behaving inclusively and provides concrete behavioral advice. Originality/value The research applies the social marketing approach to a novel domain. This approach represents a new way to advance diversity, equity and inclusion through promoting inclusive and reducing discriminatory behavior.

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Determinants of Multimethod Contraceptive Use in a Sample of Adolescent Women Diagnosed with Psychological Disorders

Infectious Diseases in Obstetrics and Gynecology ◽

10.1155/2011/510239 ◽

2011 ◽

Vol 2011 ◽

pp. 1-8 ◽

Cited By ~ 4

Author(s):

Delia L. Lang ◽

Jessica M. Sales ◽

Laura F. Salazar ◽

Ralph J. DiClemente ◽

Richard A. Crosby ◽

...

Keyword(s):

Contraceptive Use ◽

Psychological Disorders ◽

Sexually Active ◽

Individual Level ◽

Adolescent Women ◽

Multiple Partners ◽

Concurrent Use ◽

The Individual ◽

Targeted Messages ◽

Environmental Level

Objective. Despite recommendations for concurrent use of contraceptives and condoms to prevent unintended pregnancy and STIs, multimethod contraceptive use among women is poor. This study examined individual-, interpersonal-, and environmental-level factors that predict multimethod use among sexually active adolescent women diagnosed with psychological disorders.Methods. This multisite study analyzed data from 288 sexually active adolescent women who provided sociodemographic, psychosocial, and behavioral data related to birth control and condom use.Results. 34.7% of the participants reported multimethod use in the past three months. Controlling for empirically and theoretically relevant covariates, a multivariable logistic regression identified self-efficacy, multiple partners, pregnancy history, parental communication, parental norms about sex, and neighborhood cohesion as significant predictors of multimethod use.Conclusions. While continued targeted messages about multi-method contraceptive use are imperative at the individual level, an uptake in messages targeting interpersonal- and environmental-level factors such as adolescents' parents and the broader community is urgently needed.

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Breast cancer screening and migrants: exploring targeted messages for Moroccan migrant women in Brussels

Ethnicity and Health ◽

10.1080/13557858.2017.1390550 ◽

2017 ◽

Vol 24 (8) ◽

pp. 927-944 ◽

Cited By ~ 1

Author(s):

Wanda Monika Johanna Van Hemelrijck ◽

L Suzanne Suggs ◽

Alessandra Agnese Grossi ◽

Peter Schröder-Bäck ◽

Katarzyna Czabanowska

Keyword(s):

Breast Cancer ◽

Cancer Screening ◽

Breast Cancer Screening ◽

Migrant Women ◽

Targeted Messages

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Framework for Modeling Opinion Dynamics Influenced by Targeted Messages

2010 IEEE Second International Conference on Social Computing ◽

10.1109/socialcom.2010.108 ◽

2010 ◽

Cited By ~ 2

Author(s):

Sergey Malinchik

Keyword(s):

Opinion Dynamics ◽

Targeted Messages

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Increasing calcium intake in young women through gain-framed, targeted messages: A randomised controlled trial

Psychology and Health ◽

10.1080/08870441003611544 ◽

2011 ◽

Vol 26 (5) ◽

pp. 531-547 ◽

Cited By ~ 20

Author(s):

Mary E. Jung ◽

Kathleen A. Martin Ginis ◽

Stuart M. Phillips ◽

Carolyn D. Lordon

Keyword(s):

Randomised Controlled Trial ◽

Young Women ◽

Calcium Intake ◽

Controlled Trial ◽

Randomised Controlled ◽

Targeted Messages

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The Influence of Alcohol Warning Labels on Consumers’ Choices of Wine and Beer

Wine Economics and Policy ◽

10.36253/web-8189 ◽

2020 ◽

Vol 9 (2) ◽

pp. 3-21

Author(s):

Azzurra Annunziata ◽

Lara Agnoli ◽

Riccardo Vecchio ◽

Steve Charters ◽

Angela Mariani

Keyword(s):

Alcohol Abuse ◽

Discrete Choice ◽

Latent Class ◽

Choice Models ◽

Discrete Choice Experiments ◽

Health Warnings ◽

Negative Effects ◽

Excessive Consumption ◽

Targeted Messages ◽

Different Levels

This study aims to analyse the influence of alternative formats of health warnings on French and Italian Millennial consumers’ choices of beer and wine. Two Discrete Choice Experiments were built for wine and beer and two Latent Class choice models were applied in order to verify the existence of different consumer profiles. Results show that young consumers’ choices for wine and beer are influenced by framing, design and visibility of warnings. In both countries, the acceptance of warnings is higher for beer than for wine and in both cases consumers show higher utility for a logo on the front label: on the neck with a neutral message in the case of beer; on the front, without a message for wine. Latent Class choice models highlight the existence of different consumers’ groups with different levels of warning influencing their choices. In order to apply policies conducting to health benefits, our results suggest the need to focus on young individuals to communicate the risks of alcohol abuse through targeted messages and, more generally, to make them aware of the potential negative effects of excessive consumption of both wine and beer.

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Communicating science to the public through targeted messages

Children and Youth Services Review ◽

10.1016/0190-7409(81)90013-x ◽

1981 ◽

Vol 3 (4) ◽

pp. 277-289

Author(s):

Thomas Gregory ◽

S.Holly Stocking

Keyword(s):

The Public ◽

Targeted Messages

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Transposition of the Public Events With Violent Visual

Advances in Media, Entertainment, and the Arts - Handbook of Research on Aestheticization of Violence, Horror, and Power ◽

10.4018/978-1-7998-4655-0.ch026 ◽

2021 ◽

pp. 520-541

Author(s):

Esra Çelebi

Keyword(s):

Common Sense ◽

Digital Platforms ◽

The Public ◽

Public Events ◽

Visual Semiotics ◽

Social Events ◽

The Subject ◽

Targeted Messages

People who are sensitive to the subject realize the seriousness of the situation and made an effort to raise awareness of the society. In order to increase the awareness, activism movements against social events have started and the organizastion of activist protests has become more visible with the use of digital platforms and spread to the large masses has accelerated. In this chapter the element of violence existing in the advertising poster works of People for the Ethical Treatment of Animals (PETA), activists, and artists are semantically analyzed by using the semiotic method. Indicators are a form of interpretation used to understand and explicate the truth behind what we see. The importance of image is rather important in visual semiotics. In addition, it will explain the targeted messages given to the public by using violence indicator and common sense, but contrarily, the situation projected innocent by drawing an aesthetic framework. Awareness will be raised to those messages that are shown innocently.

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‘No-Barriers’ tobacco product? Selling smokeless tobacco to women, people of colour and the LGBTQ+ community in the USA

Tobacco Control ◽

10.1136/tobaccocontrol-2020-056178 ◽

2021 ◽

pp. tobaccocontrol-2020-056178

Author(s):

Yogi Hale Hendlin ◽

Sarah Small ◽

Pamela M Ling

Keyword(s):

Cognitive Dissonance ◽

Smokeless Tobacco ◽

Hispanic Americans ◽

Tobacco Product ◽

Customer Base ◽

White Males ◽

Moist Snuff ◽

The Usa ◽

Targeted Messages ◽

Novel Products

BackgroundIn both Sweden and the USA, smokeless tobacco (ST) is legal and used predominantly by men. Starting in the 1970s, US tobacco companies attempted to expand the ST market to women, African Americans, Hispanic Americans and lesbian, gay, bisexual, transgender, queer and other sexual orientation (LGBTQ+) people.DesignWe analysed industry documents from the Truth Tobacco Industry Documents Library triangulating findings with recent ST advertising and publicly available literature.FindingsWe found tobacco companies used design innovations such as pouched moist snuff, snus and dissolvable products to expand the market. In addition, diverse advertising campaigns targeted women, people of colour (Hispanic, African American) and LGBTQ+ communities with identity-targeted messages emphasising novelty, convenience, cleanliness and use in smoke-free environments. However, stereotypes of ST users as rural white males endured, perpetuated by continued marketing aimed at this customer base, which created cognitive dissonance and stymied marketer’s hopes that pouch products would ‘democratize’ ST.ConclusionThese failed campaigns suggest novel products such as nicotine pouch products may provide a ‘clean slate’ to similarly target women and other low-ST-using groups. Based on this history, the risk of new tobacco and nicotine products to increase health disparities should be closely monitored.

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