Comprehensive Review of the Marketing Ethics Literature: A Bibliometric Approach

Emre Yıldırım; Kazım Mert; Halil İbrahim Cebeci

doi:10.12711/tjbe.2021.14.2.2176

Comprehensive Review of the Marketing Ethics Literature: A Bibliometric Approach

Turkish Journal of Business Ethics ◽

10.12711/tjbe.2021.14.2.2176 ◽

2021 ◽

Vol 14 (2) ◽

pp. 1-23

Author(s):

Emre Yıldırım ◽

Kazım Mert ◽

Halil İbrahim Cebeci

Keyword(s):

Marketing Ethics ◽

Comprehensive Review ◽

Bibliometric Approach

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A Framework for Ethical Mobile Marketing

International Journal of Technoethics ◽

10.4018/ijt.2020010103 ◽

2020 ◽

Vol 11 (1) ◽

pp. 28-42

Author(s):

Saurabh Mittal ◽

Vikas Kumar

Keyword(s):

Mobile Phones ◽

Ethical Issues ◽

User Involvement ◽

Information Privacy ◽

Marketing Ethics ◽

Mobile Marketing ◽

Ethical Challenges ◽

Comprehensive Review ◽

Content Quality ◽

Industry Standards

High user involvement with mobile phones presents a lot of opportunities for marketers for sending their promotional campaigns. Campaign relevance, product fit, security, content quality, and timing play important roles in the success of these mobile marketing campaigns. While chasing gets success, marketers also need to ensure that the campaigns remain ethical in the content and delivery, and do not result in irritation or negative sentiments. Right information, privacy, permission-based marketing, avoiding disturbance, and relevance of the product are the issues that need attention from marketers. Ethical issues, which are critical to the mobile marketing strategy, have been outlined in this paper, along with their possible impact. A comprehensive review of the marketing ethics has been done, including the industry standards and mapping of both the marketing and mobile-marketing ethics. A mobile marketing framework has been presented to take care of the ethical challenges, considering both the technological and managerial perspectives.

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The Past, Present, and Future of Smart Tourism Destinations: A Bibliometric Analysis

Journal of Hospitality & Tourism Research ◽

10.1177/1096348020967062 ◽

2020 ◽

pp. 109634802096706

Author(s):

Ana-Belén Bastidas-Manzano ◽

Juan Sánchez-Fernández ◽

Luis-Alberto Casado-Aranda

Keyword(s):

Web Of Science ◽

Future Research ◽

Tourism Research ◽

Comprehensive Review ◽

Isi Web Of Science ◽

The Past ◽

The Subject ◽

Tourism Destinations ◽

Bibliometric Approach ◽

Smart Tourism

Despite the emergence of the notion of smart tourism destinations in tourism research, few studies have delved deeply into the topic, and the little research focusing on the subject has not offered an overview of its evolution, current scope, and potential domains of interest. This study aims to fill this gap in literature by applying a bibliometric approach. The current research offers a comprehensive review of 258 investigations published between 2013 and 2019 in outlets indexed by the ISI Web of Science database and other relevant publications on information technology related to hospitality and tourism. The findings indicate the domains of tourism, journals, and themes that merit consideration in smart tourism destination future research and serve both professionals and academics as a guide for future lines to explore.

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