scholarly journals Adaptation and validation questionnaire for measuring the perceived quality by users external customer of the golf courses: Andalusia (Spain)

2021 ◽  
Vol 16 (49) ◽  
Keyword(s):  
Perceived Quality ◽  
Golf Courses ◽  
External Customer

scholarly journals Measuring Perceived Service Quality and Its Impact on Golf Courses Performance According to Types of Facilities and User Profile

2020 ◽  
Vol 12 (14) ◽  
pp. 5746
Author(s):  
Virginia Serrano-Gómez ◽  
Óscar García-García ◽  
Vicente Gambau i Pinasa ◽  
Mercedes Fernández-Liporace ◽  
Antonio Hernández-Mendo ◽  
...  
Keyword(s):  
User Satisfaction ◽  
Explanatory Power ◽  
Covariance Structure ◽  
User Profile ◽  
Perceived Quality ◽  
Analysis Of Covariance ◽  
Golf Club ◽  
Golf Courses ◽  
Western Spain ◽  
The One

The study was aimed at: (1) Analysing the psychometric features of the QGolf scale, (2) examining the relation between the user’s perceived quality, the club service dimensions, and the golf club performance and, (3) exploring whether a better performance could vary depending on the player’s profile and/or the type of golf course. To do so, 968 users from 13 clubs in north-western Spain golf courses were interviewed. Psychometric and theoretical findings are introduced regarding their further use in field marketing. The causal analysis of covariance structure leads us to state that the human and organisational dimension of the service is key to assess perceived quality. When comparing models, the explanatory power of the Handicap ≥ 20 model was higher than the one concerning Handicap < 20. Thus, the strategy to increase user satisfaction should be quite different depending on whether users are beginners or advanced golf players. Therefore, managers should consider the users’ profiles diversity, their specific needs, and the variety of target-groups involved, on account of the golf course’s interests. This seems the best pathway to achieve sustainability and survival in the area.

Influencing Factors on Customer Satisfaction towards American Brands in the Food and Beverage Industry in Malaysia

2016 ◽  
Vol 2 (2) ◽  
pp. 69 ◽  
Author(s):  
Nur Atiqah Rochin Demong ◽  
Abdul Kadir Othman ◽  
Salmi Bawasa
Keyword(s):  
Customer Satisfaction ◽  
Influencing Factors ◽  
Perceived Value ◽  
Perceived Quality ◽  
Kuala Lumpur ◽  
Customer Expectation ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Convenience Sampling

Customer satisfaction is the ultimate aim to food and beverage F&B industry as it ascertains that satisfied customers will stay loyal and reduce the amount of complaints towards their brand of choice. The main purpose of the research is to understand the influencing factors on customer satisfaction towards American brand in F&B industry in Malaysia. Convenience sampling method was used involving the respondents that consist of customers and shoppers within five mega malls in Kuala Lumpur to represent the total population of the study. The researcher used a multiple regression analysis to analyze 384 data from customers. The results indicate a positive and significant influence of all influencing factors (perceived quality, perceived value and Customer Expectation) on customer satisfaction. Customer expectation is seen to be the factor that was highly influential towards satisfaction, followed by perceived quality and perceived value. The implications of the study are discussed in the paper.

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