There are several challenges faced by decision makers while deploying Business Analytics in their organization. There may not be one resolution approach that is suitable for creating a Business Analytics culture in all organizations. However, it is easy to perceive that most India-based organizations may have similar issues of data organization that may be impeding their progression in the field of Analytics. Based on their research, the authors have proposed a framework for adoption of Analytics in Indian firms in their book “Weaving Analytics for Effective Decision Making” by SAGE. They propose to use that model for explaining certain domain specific adoption of Business Analytics in organizations in India. They have used a case study of a Global Bank which is in the process of establishing its consumer lending USA operations, an offshore captive operation, in India to describe the process of building an Analytics team in an organization in India. Data processed using R has been added as screenshots for supporting the findings.
Case—Converting Zip Code Data into Distances: A Case Study for Teaching Business Analytics
