Linking Product Evaluations and Purchase Intention for Country-of-Origin Effects

2002 ◽  
Vol 15 (3-4) ◽  
pp. 95-116 ◽  
Author(s):  
Michael K. Hui ◽  
Lianxi Zhou
Keyword(s):  
Purchase Intention ◽  
Country Of Origin ◽  
Product Evaluations ◽  
Country Of Origin Effects ◽  
Origin Effects

scholarly journals The Psychology of Country-of-Origin Effects

2006 ◽  
pp. 102-108
Author(s):  
Peeter W. J. Verlegh
Keyword(s):  
Country Of Origin ◽  
Consumer Product ◽  
Product Evaluations ◽  
Scientific Support ◽  
Country Of Origin Effects ◽  
Origin Effects ◽  
Marketing Variables ◽  
The Impact ◽  
Domestic Products ◽  
Product Origin

The impact of product origin on consumer product evaluations is well-documented, and several types of influence have been described in the literature. In this paper, the author will first describe some of the practical and scientific support for this effect, and then focus on the psychology behind the country-of-ori­gin effect. Drawing from recent studies, this paper will review cognitive, affective and normative country­-of-origin effects, and discuss the mechanisms behind the. Special attention will be paid to the general pref­erence for domestic products over foreign alternatives, and to the interaction between country of origin and other marketing variables, such as advertising.

Country of origin effects: a literature review

1998 ◽  
Vol 16 (3) ◽  
pp. 150-199 ◽  
Author(s):  
Khalid I. Al‐Sulaiti ◽  
Michael J. Baker
Keyword(s):  
Literature Review ◽  
Country Of Origin ◽  
Country Of Origin Effects ◽  
Origin Effects
Sign in / Sign up

Export Citation Format

Share Document