An Exploratory Study into the Impact of Components of Brand Equity and Country of Origin Effects on Purchase Intention
2004 ◽
Vol 5
(3)
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pp. 27-43
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Keyword(s):
2014 ◽
Vol 26
(4)
◽
pp. 284-310
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2011 ◽
Vol 64
(11)
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pp. 1234-1238
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2019 ◽
Vol 13
(3)
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Keyword(s):
2018 ◽
Vol 13
(2)
◽
pp. 179-201
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2009 ◽
Vol 21
(2)
◽
pp. 137-151
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2002 ◽
Vol 15
(3-4)
◽
pp. 95-116
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Keyword(s):