scholarly journals The Psychology of Country-of-Origin Effects

2006 ◽  
pp. 102-108
Author(s):  
Peeter W. J. Verlegh
Keyword(s):  
Country Of Origin ◽  
Consumer Product ◽  
Product Evaluations ◽  
Scientific Support ◽  
Country Of Origin Effects ◽  
Origin Effects ◽  
Marketing Variables ◽  
The Impact ◽  
Domestic Products ◽  
Product Origin

The impact of product origin on consumer product evaluations is well-documented, and several types of influence have been described in the literature. In this paper, the author will first describe some of the practical and scientific support for this effect, and then focus on the psychology behind the country-of-ori­gin effect. Drawing from recent studies, this paper will review cognitive, affective and normative country­-of-origin effects, and discuss the mechanisms behind the. Special attention will be paid to the general pref­erence for domestic products over foreign alternatives, and to the interaction between country of origin and other marketing variables, such as advertising.

scholarly journals Assessing Country-Of-Origin Effects: The Impact Of An International Event

2011 ◽  
Vol 21 (3) ◽  
Author(s):  
Yoon C. Cho ◽  
Joseph Ha
Keyword(s):  
Country Of Origin ◽  
Brand Name ◽  
Font Size ◽  
Prior Beliefs ◽  
Country Of Origin Effects ◽  
Origin Effects ◽  
International Event ◽  
The Impact ◽  
Made In

<p class="MsoNormal" style="text-justify: inter-ideograph; text-align: justify; margin: 0in 0.6in 0pt 0.5in;"><span style="font-size: 10pt; mso-bidi-font-style: italic;"><span style="font-family: Times New Roman;">This study is to investigate how consumers&rsquo; attitudes toward brands/products manufactured by a country are affected by an international event. Authors explored that consumers&rsquo; attitudes toward brand &ldquo;made in ___&rdquo; are affected by various constructs, such as prior beliefs about the products&rsquo; attributes, the country&rsquo;s image along with the brand name, and attitudes toward the advertising during an international event. </span></span></p>

scholarly journals Country-of-Origin Effects on Consumer Buying Behaviours. A Case of Mobile Phones

2018 ◽  
Vol 13 (2) ◽  
pp. 179-201 ◽  
Author(s):  
Brenda Sevanandee ◽  
Adjnu Damar-Ladkoo
Keyword(s):  
Mobile Phones ◽  
Country Of Origin ◽  
Secondary Data ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Global Marketing ◽  
Country Of Origin Effects ◽  
Market Opportunities ◽  
Origin Effects ◽  
The Impact

AbstractIn the period of market globalisation, global trade has changed immensely. Country-of – origin play a significant role in global marketing as it has created huge market opportunities for both firm and countries around the globe. Many companies are venturing in overseas market as they would benefit from a larger market share and lower cost of the goods and hence, these companies have to mention about the country-of-origin on the label of their products so that consumers can know where the goods originate from. This research will enable entrepreneurs and businesses who are in the commercial industry to have a better insight on the perception of consumers about the country-of-origin effects in the context of brands of mobile phones. The study further highlighted about the impact of a country’s image on the consumers’ purchase intentions. For this study, both qualitative and quantitative approach were used and both primary and secondary data were captured with the usage of convenience sampling technique. With evolutions in technology and mobile phones sectors, it was imperative to investigate on the above topic so as to reveal insightful details about country-of-origin effect on consumer buying behaviours as well as on country-of-manufacture and country-of-assembly.

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