The Development of Travel Supplier Selling Strategies Based on a Taxonomy of Corporate Travel Department Policies

1997 ◽  
Vol 6 (2) ◽  
pp. 83-98 ◽  
Author(s):  
Russell A. Bell
2019 ◽  
Vol 118 (1) ◽  
pp. 57-64
Author(s):  
G. Aiswarya ◽  
Dr. Jayasree Krishnan

Traditionally the products were pushed into the hands of customers by production and selling strategies; then the marketing strategy evolved which gained momentum by understanding the customer needs and developing products satisfying those needs. This strategy is most prevalent and what should be done to stand up in this most competitive scenario? The answer to this key question is to create an experience. The customers now also seek good experiences than other benefits. Brand experience has gained more attention, especially fashion brands. Previous studies demonstrate the role of the brand experience in brand equity and other consumer behavior constructs. But very little is known about the impact of brand experiences on fashion brands. The aim of this study is to develop a model which makes our understanding better about the role of Brand preference and Brand experience and its influence on purchase intention of the brand. An initial exploratory study is conducted using a focus group to generate items for the study. The items, thus generated are prepared in the form of a questionnaire and samples were collected.  Exploratory factor analysis is conducted and the reliability of the constructs is determined. These constructs are loaded onto AMOS to perform Confirmatory factor analysis. The results confirmed the scales used. We also noticed that Brand preference has a great influence on the Brand experience. Thereby the finding supports the role of the brand experience which tends to have a mediating role in influencing the purchase intention.


1994 ◽  
Vol 75 (2) ◽  
pp. 987-992 ◽  
Author(s):  
Harry A. Harmon ◽  
Gene Brown ◽  
Kevin L. Hammond

Several theoretical models are available to explain salespersons' performance. This research examined the model developed in 1986 by Sujan on failed sales effort and the effect of motivation on selling effort and strategy. The research reported here attempted to replicate the Sujan conclusions by examining the construct of failed sales effort from the sales manager's perspective. That is, if a salesperson is unsuccessful in obtaining an order, to what does the sales manager attribute the failure? The sales manager may believe the subordinate failed because of poor or ineffective selling strategies or possibly because the salesperson did not put forth enough effort. The survey research used a mail questionnaire with a sample of 158 sales managers employed by manufacturing organizations. Each sales manager considered the “average” salesperson and rated the extent the described behavior contributed to the failed effort. A factor analysis confirmed the factor loadings and assessed the reliability. The results indicate, in some cases, that sales managers perceive a different attributional style and motivation relationship for failed sales than do salespeople.


This article considers how to improve the after-tax performance of a municipal bond portfolio by using tax-beneficial selling strategies. These strategies include tax loss harvesting (selling a bond at a price below the investor’s tax basis), applicable when interest rates increase, and tax rate arbitrage (paying tax earlier at a relatively low long-term capital gains rate, rather than at maturity at a much higher rate), applicable when rates decline. A tax-beneficial selling opportunity is a free investor-specific option, acquired automatically at the time of purchase. The combination of tax loss harvesting and rate arbitrage opportunities provides a straddle. The embedded tax option in a portfolio can be valued using option-adjusted spread–based bond analytics. Astute investors should maximize the value of the tax option in their portfolios, subject to the usual portfolio profile constraints. The author shows that bonds purchased near par are poorly suited for tax management and that dynamic tax management can improve the expected annual after-tax return by 20 to 30 bps.


1958 ◽  
Vol 23 (1) ◽  
pp. 112
Author(s):  
W. R. Bennett ◽  
Charles L. Lapp
Keyword(s):  

2018 ◽  
Vol 2 (1) ◽  
pp. 15
Author(s):  
Siswanti Siswanti ◽  
Baskara Katri Anandito ◽  
Dian Rachmawanti Affandi

Household industry Ayam Ungkep “Mas Haji” is located in Gembongan Village, Kartasura Sub-District, Sukoharjo Regency. The problems faced by household industry ayam ungkep in Gembongan Village are production capacity issues are still small, the packaging is not yet appropriate, does not have nutrition fact, and the difficulty of marketing the resulting product. The solutions offered by the community devotion team are through the following activities such as: (1) The introduction of appropriate technology for the processing of ayam ungkep by chicken feathering machine and freezer; (2) the introduction of packaging technology with vacuum sealer and material variation packaging; (3) testing of nutritional composition of the product; and (4) IT-based marketing training and direct selling strategies. All the programs in this devotion activity have been done well and smoothly. Introduction of chicken feathering machine and freezer can increase production capacity in partner I and storage of ayam ungkep at partner II. Vacuum sealer and varieties of packaging of ayam ungkep can improve packaging efficiency and increase the consumer. IT-based marketing training and direct selling strategies can increase the product sales capacity until 35%.


1967 ◽  
Vol 31 (4) ◽  
pp. 32 ◽  
Author(s):  
William P. Dommermuth ◽  
Edward W. Cundiff

2019 ◽  
Vol 52 (13) ◽  
pp. 319-324 ◽  
Author(s):  
Jian Li ◽  
Zhiwen Deng ◽  
Wen Zhang ◽  
Guoqing Zhang

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