Role of Brand experience in Fashion brands

Traditionally the products were pushed into the hands of customers by production and selling strategies; then the marketing strategy evolved which gained momentum by understanding the customer needs and developing products satisfying those needs. This strategy is most prevalent and what should be done to stand up in this most competitive scenario? The answer to this key question is to create an experience. The customers now also seek good experiences than other benefits. Brand experience has gained more attention, especially fashion brands. Previous studies demonstrate the role of the brand experience in brand equity and other consumer behavior constructs. But very little is known about the impact of brand experiences on fashion brands. The aim of this study is to develop a model which makes our understanding better about the role of Brand preference and Brand experience and its influence on purchase intention of the brand. An initial exploratory study is conducted using a focus group to generate items for the study. The items, thus generated are prepared in the form of a questionnaire and samples were collected. Exploratory factor analysis is conducted and the reliability of the constructs is determined. These constructs are loaded onto AMOS to perform Confirmatory factor analysis. The results confirmed the scales used. We also noticed that Brand preference has a great influence on the Brand experience. Thereby the finding supports the role of the brand experience which tends to have a mediating role in influencing the purchase intention.

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An Empirical Study on Determining the Effectiveness of Social Media Advertising

International Journal of E-Business Research ◽

10.4018/ijebr.2020040104 ◽

2020 ◽

Vol 16 (2) ◽

pp. 47-68 ◽

Cited By ~ 1

Author(s):

Taanika Arora ◽

Bhawna Agarwal

Keyword(s):

Social Media ◽

Factor Analysis ◽

Purchase Intention ◽

Structural Equation ◽

Equation Modelling ◽

Confirmatory Factor ◽

Social Media Advertising ◽

The Impact ◽

Self Administered Questionnaire

The article proposes a conceptual model based on social media advertising, which examines the impact of some identified antecedents such as entertainment, informativeness, credibility, incentives, pre- purchase search motivation and social escapism motivation on attitude towards social media advertising and further see the impact on purchase intention. A quantitative approach of research was adopted, where data was collected using a self-administered questionnaire from 472 Indian social media users. The scales adapted from the previous studies were validated using exploratory factor analysis (EFA) and then two-step structural equation modelling (SEM) was applied which included confirmatory factor analysis (CFA) followed by hypothesis testing in AMOS 22.0. The results indicated a significant role of informativeness, entertainment, credibility, incentives, pre- purchase search motivation and social escapism motivation in predicting attitudes towards social media advertising, further purchase intention was significantly predicted by attitudes towards social media advertising.

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Job Satisfaction as a Mediator of the Impact of Meeting Effectiveness on Organizational Commitment

Journal of Southwest Jiaotong University ◽

10.35741/issn.0258-2724.55.3.44 ◽

2020 ◽

Vol 55 (3) ◽

Author(s):

Ly Dan Thanh ◽

Bui Quang Thong ◽

Le Van Chon ◽

Nhu-Ty Nguyen

Keyword(s):

Job Satisfaction ◽

Factor Analysis ◽

Organizational Commitment ◽

Structural Equation ◽

Equation Modeling ◽

Mediating Role ◽

Confirmatory Factor ◽

Meeting Effectiveness ◽

The Impact

Job satisfaction, leadership, meeting effectiveness, and organizational commitment have become the subjects of numerous research papers, due mainly to their vital roles in the development of organizations. We based our research on previous studies related to leadership, meeting effectiveness, job satisfaction, and organizational commitment and an empirical study. The authors emphasize the influence of leadership on meeting effectiveness and the impact of the mediating role of job satisfaction on the relationship between meeting effectiveness and organizational commitment, increasing more employees’ commitment to their organizations. Our research aims to show whether leadership has a positive effect on meeting effectiveness, how meeting effectiveness affects organizational commitment, and to what extent job satisfaction impacts this relationship. We used data collected in our analysis and created a questionnaire that was distributed to 249 respondents working at 34 Vietnamese organizations from a variety of sectors such as tax, banking, health service, airlines, education, and business. Using non-probability sampling with the calculation of exploratory factor analysis, confirmatory factor analysis, and structural equation modeling, the authors found that leadership significantly affects meeting effectiveness, and meeting effectiveness positively influences organizational commitment with the mediation of job satisfaction.

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Impact of Status Consciousness on Consumer Purchase Intention and Brand Equity: the Mediating Role of Brand Associations

Journal of Business and Social Review in Emerging Economies ◽

10.26710/jbsee.v6i1.1023 ◽

2020 ◽

Vol 6 (1) ◽

pp. 23-42

Author(s):

Hayat M. Awan ◽

Zara Hayat ◽

Sahar Hayat ◽

Rafia Faiz

Keyword(s):

Brand Equity ◽

Purchase Intention ◽

Marketing Strategies ◽

Brand Associations ◽

Mediating Role ◽

The Status ◽

Consumer Purchase Intention ◽

The Impact ◽

Self Administered Questionnaire

This paper studies the impact of status consciousness on consumer’s purchase intention and brand equity. It also examines the mediating role of brand associations between status consciousness, purchase intention and brand equity. A self-administered questionnaire was developed and data was collected from a sample of 500 female customers. The results support that status conscious consumers develop associations towards the brands and so they intend to purchase those brands, thus raising the brand equity. The results obtained will help the marketers by focusing on developing strong brand associations for luxurious brands for the status conscious consumers. It will also help in developing marketing strategies specifically designed to promote luxurious brands to increase consumer’s purchase intention and brand equity.

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Pathways to Inflated Responsibility Beliefs, Responsibility Attitudes and Obsessive-Compulsive Symptoms: Factor Structure and Test of a Mediational Model

Behavioural and Cognitive Psychotherapy ◽

10.1017/s135246581000041x ◽

2010 ◽

Vol 38 (5) ◽

pp. 535-544 ◽

Cited By ~ 4

Author(s):

Jakob Smári ◽

Ástdís Þorsteinsdóttir ◽

Lilja Magnúsdóttir ◽

Unnur J. Smári ◽

Daníel Þ. Ólason

Keyword(s):

Factor Analysis ◽

Factor Structure ◽

Developmental Pathways ◽

Obsessive Compulsive ◽

Obsessive Compulsive Symptoms ◽

Compulsive Disorder ◽

Mediating Role ◽

Confirmatory Factor ◽

Inflated Responsibility

Introduction: Inflated responsibility has been hypothesized as an important influence on OCD symptoms. According to Salkovskis and colleagues (1999) there are in turn five developmental pathways that lead to inflated responsibility. Coles and Schofield (2008) proposed the Pathways to Responsibility Beliefs Scale (PIRBS) as a measure of these pathways. Method: In the present study the psychometric properties of an Icelandic translation of the PIRBS were evaluated and its factor structure was studied in a confirmatory factor analysis. Further it was tested whether responsibility mediated between pathways to responsibility beliefs and OCD symptoms. Results: While neither a four nor a five-factor structure of the PIRBS was found to be wholly satisfactory; support for the latter was slightly better. Correlations of the PIRBS scales with measures of responsibility and obsessive-compulsive disorder symptoms were moderate as expected. Support was found for a mediating role of responsibility attitudes between pathways measured by the PIRBS and OCD symptoms in support of Salkovskis and colleagues' theory (1999). Conclusion: The PIRBS is a promising approach to study the developmental precursors of inflated responsibility and OCD symptoms but its factor structure may need a revision

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The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit

Vision The Journal of Business Perspective ◽

10.1177/0972262917733174 ◽

2017 ◽

Vol 21 (4) ◽

pp. 367-374 ◽

Cited By ~ 5

Author(s):

Tijo Thomas ◽

Johney Johnson

Keyword(s):

Path Analysis ◽

Significant Influence ◽

Purchase Intention ◽

Sampling Method ◽

Advertising Effectiveness ◽

Effectiveness Research ◽

Mediating Role ◽

Area Sampling ◽

The Impact

The studies in the field of marketing have shown that characteristics of the source will influence persuasiveness of the advertisement. This study evaluates the effect of celebrity expertise on advertising effectiveness. Research participants ( N = 109) were selected based on area sampling method. The respondents completed a questionnaire that measured the respondent’s perception of celebrity’s expertise, celebrity brand fit, attitude towards advertisement, attitude towards brand and purchase intention. Path analysis was used to evaluate the hypothesis. The study found that celebrity expertise has got a very significant influence on purchase intention indicating that the practitioner should focus on celebrity’s field of expertise before deciding on the endorsement. The study also found that influence of celebrity brand fit on purchase intention is mediated by the attitude towards advertisement and attitude towards the brand.

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The Impact of Internal Factor Analysis Summary (IFAS) and Competing Power on Performance in the Life Insurance Industry: The Mediating Role of Competitive Advantage

10.31219/osf.io/aeqzy ◽

2018 ◽

Author(s):

Ratna Dewi ◽

Amir Mahmud

Keyword(s):

Factor Analysis ◽

Competitive Advantage ◽

Life Insurance ◽

Insurance Industry ◽

Internal Factor ◽

Mediating Role ◽

Life Insurance Industry ◽

Competing Power ◽

The Impact

This research aim to test and analyze the impact of internal factor analysis summary (IFAS) and competing power on performance in the life insurance industry in Makassar (Indonesia): The mediating role of competitive advantage. This study uses 60 employees of insurance companies at the manager level. Path analysis results provide evidence that the internal factor analysis summary (IFAS) and competitiveness significantly influence the competitive advantage and performance in the life insurance industry. The role of competitive advantage proved able to mediate the effect of internal factor analysis summary (IFAS) in improving the performance in the life insurance industry. The different conditions with competitive advantages that cannot increase the competing power against performance in the life insurance industry

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Exploring the Impact Factors of Tourists’ Intention to Choose Iran as a Traveling Destination

International Business Research ◽

10.5539/ibr.v13n3p118 ◽

2020 ◽

Vol 13 (3) ◽

pp. 118

Author(s):

Mona Mehrparvar ◽

Xu Ming ◽

Ahmad Saeedi

Keyword(s):

Factor Analysis ◽

Impact Factors ◽

Chinese People ◽

Online Questionnaire ◽

Effective Factors ◽

Political Risks ◽

Confirmatory Factor ◽

Main Factors ◽

The Impact

The purpose of this paper is to explore the effective factors in attracting outbound tourists to choose Iran as a traveling destination. This survey has been done in China. The total number of respondents was 406, where 95% of respondents filled an online questionnaire and 5% filled it manually. The exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were used to analyze the questionnaire, and logistic regression was deployed to explore the effective factors in this survey. The questions were defined based on the theory of planned behavior (TPB) and the role of culture, custom, the source of traveling information, and perceived traveling risks in choosing Iran as a traveling destination. The outcome of this survey on Chinese people suggested that the attractions of Iran, environment, and political risks are the main factors which play an important role in choosing Iran as a traveling destination. The experience of traveling abroad also revealed a significant effect in decision making on traveling destination.

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Role of Psychological Contract Breach and Violation in Generating Emotional Exhaustion: The Mediating Role of Job Procrastination

Cuadernos de Gestión ◽

10.5295/cdg.181021aa ◽

2020 ◽

Vol 20 (3) ◽

pp. 15-28

Author(s):

Ali Abdulhassan Abbas ◽

◽

Hussein Hurajah Al Hasnawia ◽

Keyword(s):

Factor Analysis ◽

Emotional Exhaustion ◽

Psychological Contract ◽

Psychological Contract Breach ◽

Contract Breach ◽

Mediating Role ◽

Negative Results ◽

Confirmatory Factor ◽

Daily Wage

This search aims to study the extent to which Psychological Contract Breach affects and produces Emotional Exhaustion amongst employees through the emergence of a state of procrastination at the level of a sample of daily wage employees in the Colleges of Karbala University in Iraq. The study adopted the measures devised by Suazo (2009) to measure the Psychological Contract Breach and Violation, Strunk et al. (2013) to measure Job Procrastination, and Lewin and Sager (2009) to measure Emotional Exhaustion. The study’s sample consisted of 309 individuals. Confirmatory Factor Analysis, Multiple Regression, and path analysis were used to test the hypotheses, and a number of conclusions were reached. Most importantly, the feeling among employees of Psychological Contract Breach, in turn leading to an increase in their levels of emotional exhaustion, has been explained in detail with the identification of the most important treatments to reduce Psychological Contract Breach in order to reduce the negative results arising from it.

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Brand experience and brand attachment as drivers of WOM in hospitality

Spanish Journal of Marketing - ESIC ◽

10.1108/sjme-12-2019-0106 ◽

2020 ◽

Vol 24 (2) ◽

pp. 231-246

Author(s):

Mónica Gómez-Suárez ◽

Mónica Veloso

Keyword(s):

Online Survey ◽

Structural Equations ◽

Brand Experience ◽

Emotional Attachment ◽

Content Type ◽

Four Dimensions ◽

Mediating Role ◽

Proposed Model ◽

The Impact

Purpose The purpose of this paper is to develop a model to measure the impact of brand experience in the hotel industry, on word-of-mouth (WOM) recommendations while accounting for the possible mediating role of people’s emotional attachment with the brand. Design/methodology/approach Data were collected through an online survey of 416 hotel customers. The proposed model was tested with structural equations modelling (SEM). Findings The results suggest that brand experience in the hotel sector is a consequence of four dimensions: location, ambience, staff and Web, in that order of influence. In addition, the study confirms the mediating role of emotional attachment in the relationship between experience and WOM recommendations. However, the experience itself has a greater direct impact than the attachment. Practical implications By knowing the dimensions that comprise the hotel brand experience, managers can design more impactful experiences that create strong links with guests, thereby increasing WOM recommendations. Originality/value This paper enriches the existing literature on brand experience in the hospitality sector and provides evidence of the mediating role of emotional bonding. Previous research has proven that linking is a consequence of experience, but not yet examined its mediating role.

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