scholarly journals Case Study: Examining the Differences between Donors and Non-donors to an Intercollegiate Athletics Department

2021 ◽  
Vol 9 (3) ◽  
pp. 55-64
Author(s):  
Eddie G Walker II ◽  
Mikayla D. Jones
Keyword(s):  
Intercollegiate Athletics

Does Advertising Mitigate the Negative Effects of Losing on Satisfaction and Conative Aspects of Sport Attendance? A Case Study in Intercollegiate Athletics

2009 ◽  
Vol 2 (1) ◽  
pp. 109-124 ◽  
Author(s):  
Galen T. Trail ◽  
Hyungil Kwon ◽  
Dean F. Anderson
Keyword(s):  
Intercollegiate Athletics ◽  
Negative Trial ◽  
Negative Effects ◽  
Home Team ◽  
Trial Effect ◽  
Men's Basketball ◽  
Product Trial ◽  
Basketball Game ◽  
Beliefs And Attitudes

It has been determined that advertising tends to mitigate a negative trial effect among low-product-involvement consumers when it precedes the negative trial but has no impact on beliefs and attitudes when the trial is positive. This case study investigated the effect of advertisements on sport consumers’ satisfaction and conative loyalty in spectating sport. Specifically, the authors examined spectators who were novice attendees at an intercollegiate men’s basketball game (N = 206). Two groups (home team winning, home team losing) were investigated to determine whether advertising mitigated the negative product–trial effect (losing). The results indicated that although advertising did not mitigate losing specific to immediate satisfaction with the game outcome or decision to attend, it did seem to mitigate losing on conative loyalty.

Exploring the Factors Affecting Popularity in Social Media: A Case Study of Football Bowl Subdivision Head Coaches

2014 ◽  
Vol 7 (2) ◽  
pp. 261-278 ◽  
Author(s):  
Jonathan A. Jensen ◽  
Shaina M. Ervin ◽  
Stephen W. Dittmore
Keyword(s):  
Social Media ◽  
Intercollegiate Athletics ◽  
Field Performance ◽  
Influential Factor ◽  
Football Bowl Subdivision ◽  
Factors Affecting ◽  
Football Coaches ◽  
Social Media Platforms ◽  
Media Platform

Social media have become an increasingly important tool for college coaches and administrators to connect with fans, alumni, and recruits. However, despite their increasing prevalence, it is not well understood which factors may contribute to the reach and popularity in social media of high-profile figures such as coaches and athletic directors. Using Football Bowl Subdivision head football coaches and the popular social-media platform Twitter, this case study sought to explore the potential influence of on-field performance on coaches’ popularity in social media. Among the results is the finding that the most influential factor is the football program’s prestige (long-term success), while the coach’s on-field success and the size of the school’s fan base are of lesser importance. Given the increasing influence of social media in intercollegiate athletics, the case study’s results feature several important considerations for administrators seeking to use social-media platforms to increase the reach of their athletic programs.

scholarly journals The transitioning process: A qualitative case study of international swimming and diving student-athletes competing in the NCAA

2020 ◽  
Vol 6 (1) ◽  
pp. 52-80
Author(s):  
Marcella Giuliana Otto ◽  
Jean Michael Martinez ◽  
Christopher Barnhill
Keyword(s):  
Intercollegiate Athletics ◽  
International Student ◽  
Student Athletes ◽  
Transition Process ◽  
Cultural Adjustment ◽  
Adjustment Process ◽  
Structured Interviews ◽  
Multi Stage ◽  
International Student Athletes

Prior studies examining international student-athletes’ transition experiences to life on American colleges campuses have generally focused on outcomes related to their recruiting experience and change adaptation. Few studies included the adjustment process and challenges faced by the individuals. The primary purpose of this case study was to add to the existing literature by expanding on the psychological transition process of international swimming and diving student-athletes experience after joining an American intercollegiate athletics team. Utilizing Bridges (1986) model, the present study employed semi-structured interviews amongst 10 international student-athletes from a large NCAA Division I university. A thematic analysis revealed seven major themes, which were: realization that change was necessary, reflecting on the decision, language barrier, education system, cultural adjustment and valuable lessons,international bond, and words of wisdom. The findings suggested transition is a multi-stage process that occurs throughout student-athletes’ experiences on campus.   Key words: college athletics, international student-athletes, transitioning process

scholarly journals Up, Down, and All-Around: The Swirling-Transfer Collegiate Athlete Experience

2020 ◽  
Vol 2 (3) ◽  
Author(s):  
Ethan Swingle ◽  
Cristobal Salinas
Keyword(s):  
Intercollegiate Athletics ◽  
Collegiate Athletes ◽  
State University ◽  
Intercollegiate Athletic ◽  
Collegiate Athlete ◽  
Instrumental Case Study ◽  
Transfer Phenomenon ◽  
Unique Experience ◽  
Purposive Sample

Intercollegiate athletics have become an integral part of campus life (Denhart, Villwock, & Vedder, 2010; Mixon & Trevino, 2005; Shulman & Bowen, 2001), and have grown exponentially in the resources universities put forth to participate in this extracurricular activity (Clotfelter, 2011). One of the biggest evolutions of intercollegiate athletics has been the collegiate athlete transfer phenomenon (Cooper & Hawkins, 2014); however, little research has been conducted on transfer collegiate athletes, or the transfer collegiate athlete experience. As such, the purpose of this instrumental case study was to discover and describe the experiences and perceptions of swirling-transfer collegiate athletes at Athletic State University. A purposive sample included nine collegiate athletes (six football and three baseball) interviewed and observed to gain a holistic experience of the swirling-transfer phenomenon, with multiple supporting documents also collected and analyzed. Participants of this study describe this unique experience as “the roller coaster experience”. Each collegiate athlete perceives their participation in athletics and higher education as a means for social mobility and intends to pursue professional league opportunities. Recommendations to intercollegiate athletic governing associations, institutions, and scholars are included, with an emphasis of creating a database to track this subpopulation of transfer collegiate athletes, as well as educating practitioners who support these collegiate athletes every day.

“As Falcons, We Are One Team!” Launching a Grassroots Institutional Change Initiative to Promote Diversity and Inclusion Through Sport at an NCAA Division I Institution

2021 ◽  
pp. 1-10
Author(s):  
Yannick Kluch ◽  
Terry L. Rentner
Keyword(s):  
Intercollegiate Athletics ◽  
Ncaa Division I ◽  
Institutional Culture ◽  
College Campuses ◽  
Division I ◽  
Student Perspective ◽  
Diversity And Inclusion ◽  
Inclusive Excellence ◽  
Voice Students

Colleges and universities across the nation are grappling with issues related to diversity and inclusion on their campuses. This case study approaches diversity and inclusion efforts on college campuses from a student perspective. It outlines a grassroots initiative, developed by students and supported by student-athletes, that illustrates the powerful voice students can have in shaping institutional culture. This case study describes the success of We Are One Team, the 2017 recipient of the NCAA’s Award for Diversity and Inclusion, the Association’s highest award for institutional efforts for diversity and inclusion in intercollegiate athletics. Informed by institutional theory, the case study provides students with action steps toward promoting diversity and inclusion through sport and explains how We Are One Team succeeded at driving inclusive excellence on campus.

A Case Study of Diversity and Leader Member Exchange in Intercollegiate Athletics

2012 ◽  
Vol 1 (1) ◽  
pp. 18-22
Author(s):  
Samuel Y. Todd ◽  
Ian Christie ◽  
Marshall J. Magnusen ◽  
Kenneth J. Harris
Keyword(s):  
Intercollegiate Athletics ◽  
Work Group ◽  
Real Life ◽  
Performance Outcomes ◽  
Leader Member Exchange ◽  
Sport Organizations ◽  
Member Exchange ◽  
Questions And Answers ◽  
Facility Maintenance

This case highlights key elements in Pelled’s (1996) model of diversity, and is based on real life interactions of an actual grounds crew in intercollegiate baseball. The small work group of three individuals collectively prepares the grounds of a new collegiate ballpark for opening day. In the course of daily facility maintenance, the staff encounters both affective and substantive conflict according to Pelled’s model. This leads to both destructive and constructive performance outcomes. Also of issue in the case is the differential relationship that the supervisor shares with each of his subordinates, or leader member exchange (LMX). Together with the teaching notes, the case is designed to highlight (1) elements of group conflict arising from demographic diversity and (2) the nature of LMX within sport organizations. An overview of theory, student applications, and discussion questions and answers are provided to aid instructors in teaching this case.

Aspirations Through Association: Using Athletics to Enhance Institutional Prestige

2017 ◽  
Vol 6 (1) ◽  
pp. 20-30
Author(s):  
Rhema D. Fuller ◽  
Brennan K. Berg ◽  
Michael Hutchinson
Keyword(s):  
Intercollegiate Athletics ◽  
Colleges And Universities ◽  
Athletic Director ◽  
Advantages And Disadvantages ◽  
Institutional Prestige ◽  
Contemporary Issue ◽  
Course Of Action ◽  
Encounter Complex ◽  
Sport Industry

Increasingly, sport managers are attempting to use athletics to positively affect their colleges' and universities' prestige. To highlight this contemporary issue, this case study presents an athletic director, Dwight Stanley, who has to give a recommendation on whether his institution should maintain its membership in the NJCAA or pursue membership in another athletic association, namely the NAIA or NCAA DIII.This case study is designed to capture the tension sport managers face as they encounter complex decisions. Accordingly, each membership option is presented with its advantages and disadvantages, as well as its supporters and detractors.Consequently, students will be required to critically assess a variety of factors to determine the institution's most feasible course of action. Given the popularity of careers within intercollegiate athletics, this case study provides an excellent way for students to engage in considering the complexities of such positions.Additionally, though the case study is presented within the context of intercollegiate athletics, the analytical process required to select a course of action is transferable to other segments of the sport industry.

Person-Environment Fit and Employee Attraction in Intercollegiate Athletics: A Case Study

2010 ◽  
Vol 4 (1) ◽  
pp. 93-102
Author(s):  
Samuel Y. Todd ◽  
Damon P. S. Andrew ◽  
Ashleigh Lawrence
Keyword(s):  
Intercollegiate Athletics ◽  
Person Environment Fit ◽  
Employee Attraction

The interaction between servant leadership and organizational culture: an NCAA Division III case study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sean Dahlin ◽  
Pete Schroeder
Keyword(s):  
Organizational Culture ◽  
Servant Leadership ◽  
Intercollegiate Athletics ◽  
Leadership Behaviors ◽  
Ncaa Division Iii ◽  
Head Coach ◽  
Division Iii ◽  
Content Type ◽  
Team Culture

PurposeServant leadership is primarily focused on the empowerment and moral development of followers (Burton et al., 2017). Within sports research, little is known about how servant leadership interacts with organizational culture in teams. Thus, the purpose of this study is to assess the servant leadership of one head baseball coach and examine the degree to which servant leadership affects the program's culture.Design/methodology/approachData were collected for this case study of an NCAA Division III head baseball coach throughout one academic year. Sources included 12 interviews (ranging from four minutes to 92 min), observation of practices and games, textual analysis of documents and websites, as well as the coach's reflection journal. Data were analyzed using a six-phase process of thematic analysis (Braun and Clarke, 2006).FindingsThe participant exhibited the following servant leadership behaviors: empowering, helping subordinates grow and succeed, behaving ethically, and conceptual skills (Liden et al., 2015, 2008). In addition, the program maintained a culture featuring a few distinct artifacts, very clear espoused values, and three deeply held basic assumptions. The findings suggest that the head coach used servant leadership not to create or change culture but instead to amplify the existing culture of the baseball program.Originality/valueThere is strong evidence of a link between servant leadership and team culture, which is context-bound. At the Division III level, servant leadership behaviors can be used to embody a program's culture. Furthermore, through this embodiment, servant leaders can perpetuate an effective, functioning team culture, particularly within intercollegiate athletics.

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