Exploring the Factors Affecting Popularity in Social Media: A Case Study of Football Bowl Subdivision Head Coaches

2014 ◽  
Vol 7 (2) ◽  
pp. 261-278 ◽  
Author(s):  
Jonathan A. Jensen ◽  
Shaina M. Ervin ◽  
Stephen W. Dittmore
Keyword(s):  
Social Media ◽  
Intercollegiate Athletics ◽  
Field Performance ◽  
Influential Factor ◽  
Football Bowl Subdivision ◽  
Factors Affecting ◽  
Football Coaches ◽  
Social Media Platforms ◽  
Media Platform

Social media have become an increasingly important tool for college coaches and administrators to connect with fans, alumni, and recruits. However, despite their increasing prevalence, it is not well understood which factors may contribute to the reach and popularity in social media of high-profile figures such as coaches and athletic directors. Using Football Bowl Subdivision head football coaches and the popular social-media platform Twitter, this case study sought to explore the potential influence of on-field performance on coaches’ popularity in social media. Among the results is the finding that the most influential factor is the football program’s prestige (long-term success), while the coach’s on-field success and the size of the school’s fan base are of lesser importance. Given the increasing influence of social media in intercollegiate athletics, the case study’s results feature several important considerations for administrators seeking to use social-media platforms to increase the reach of their athletic programs.

Mediatization of conflict in the social media era: A case study of Sino-Indian border crisis in 2017

Journalism ◽  
2019 ◽  
pp. 146488491987032 ◽  
Author(s):  
Shixin Ivy Zhang
Keyword(s):  
Social Media ◽  
Actor Network Theory ◽  
Social Media Platform ◽  
The Public ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Central Argument ◽  
Actor Networks

Inspired by the concepts of Arrested War and actor–network theory, this study has traced and analyzed four main actors in the wars and conflicts in the social media age: social media platform, the mainstream news organizations, online users, and social media content. These four human and nonhuman actors associate, interact, and negotiate with each other in the social media network surrounding specific issues. Based on the case study of Sino-Indian border crisis in 2017, the central argument is that social media is playing an enabling role in contemporary wars and conflicts. Both professional media outlets and web users employ the functionalities of social media platforms to set, counter-set, or expand the public agenda. Social media platform embodies a web of technological and human complexities with different actors, factors, interests, and relations. These actor-networks and the macro social-political context are influential in the mediatization of conflict in the social media era.

Mediated Public Diplomacy Redefined: Foreign Stakeholder Engagement via Paid, Earned, Shared, and Owned Media

2019 ◽  
Vol 63 (12) ◽  
pp. 1665-1683 ◽  
Author(s):  
Guy J. Golan ◽  
Ilan Manor ◽  
Phillip Arceneaux
Keyword(s):  
Social Media ◽  
News Media ◽  
Stakeholder Engagement ◽  
Media Coverage ◽  
Public Diplomacy ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Definition Of

Mediated public diplomacy literature examines the engagement of foreign audiences by governments via mediated channels. To date, scholars have examined the competitive contest between global rivals in promoting and contesting one another’s frames as reflected in global news media coverage. Recognizing the meaningful impact of social media platforms, along with the global rise of government-sponsored media organizations, the current study builds on previous mediated public diplomacy scholarship by expanding the scope of the literature beyond the earned media perspective to also include paid, shared, and owned media. The article presents a revised definition of the term mediated public diplomacy along with a case study of government to foreign stakeholder engagement via the social media platform, Twitter.

scholarly journals Hate Speeches on Twitter and Facebook in South Asia: A Case Study Of Malala Yousufzai

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Saba Naz, Dr. Muhammad Osama Shafiq
Keyword(s):  
Social Media ◽  
South Asia ◽  
Quantitative Research ◽  
Large Scale ◽  
Hate Speech ◽  
Radical Change ◽  
Quantitative Research Methods ◽  
Social Media Platforms ◽  
Media Platform

Nowadays social media platforms have become a medium that allows people to post anything they wish. Since the time internet grew, a radical change has been discerned in society. With the emergence of social media sites, many challenges also thrived in the society that took the society into interesting and alarming ways altogether. As time is passing as technology is intensifying new forms of hate, abuse, bullying, and discrimination are also increasing in society. It can be said that digital technology is reshaping coercion based on caste, color, gender, race, culture, likes, dislikes. Many societies are concerned with this problem of growing hate speeches on social media but no proper barrier on these sites has been seen to prevent hate discourses. This study examined the attitudes of social media users including Facebook and Twitter over the incident of Noble Prize laureate Malala Yousufzai, a young activist who worked and spoke for the educational rights of girls who were born in Swat valley. She spoke against this erroneous system that didn’t allow girls to gain education and became a prominent member of society at the little age of 14. She was shot by Taliban and then a controversy started against her, some people admired her and she became a celebrity all over South Asia while an extreme amount of criticism was also seen against her incident. Through this study, we aim to understand the abundance of hate speech on Facebook and Twitter in South Asia by using Qualitative and Quantitative Research Methods. For that purpose we took the case study method and provide a large-scale measurement and analysis of different hashtags used during the case of Malala on the social media platform. To achieve the objective of our research, we amassed Tweets and Facebook posts posted since the year 2011 till now related to this case. This article identifies numerous forms of hate speeches on social media that are arising in South Asia and altering the minds of people using social media, it is also guiding how to abate hate speeches that are delivered on social media with particular hashtags on various incidents and matters. The collected data revealed that hate speech has become a social problem with substantial inimical effects in societies. This study explains that social media should be utilized to benefit mankind positively and gently.

OCIAL MEDIA RESEARCH AND ASSESSMENT OF THE COMPETITIVE ADVANTAGES OF TIKTOK

2021 ◽  
pp. 5-14
Author(s):  
Э. Д. Алисултанова ◽  
М. З. Исаева ◽  
М-С. М. Алиев
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Specific Weight ◽  
Daily Basis ◽  
Competitive Advantages ◽  
Main Research ◽  
Social Media Platforms ◽  
Media Platform ◽  
Almost All

В настоящее время хорошо зарекомендовавшие себя платформы социальных сетей используются ежедневно и удовлетворяют практически всем желаниям потребителей. Однако в постоянно меняющихся потребностях пользователей все еще есть возможность разработать новый, улучшенный продукт, который может создать новую успешную платформу социальных сетей. Основная цель статьи - выявить конкурентное преимущество TikTok как платформы, которая значительно больше привлекает внимание пользователей. В качестве основного метода исследования было использовано тематическое исследование. Автором разработана таблица с объективными и субъективными параметрами. У каждого параметра был свой конкретный вес. Веса были отражены в окончательной оценке анализа. Шесть самых популярных социальных сетей медиа-платформы были определены и вовлечены в исследование. Выводы статьи указывают на конкурентное преимущество новых платформ социальных сетей, которое заключается в адаптации к постоянно меняющемуся медиапотреблению потребителей. Nowadays, well-established social media platforms are used on a daily basis and satisfy almost all consumer desires. However, with the ever-changing needs of users, there is still an opportunity to develop a new, improved product that can create a new successful social media platform. The main goal of the article is to reveal the competitive advantage of TikTok as a platform that attracts the attention of users significantly more. A case study was used as the main research method. The author has developed a table with objective and subjective parameters. Each parameter had its own specific weight. The weights were reflected in the final evaluation of the analysis. The six most popular social media platforms were identified and involved in the study. The article’s findings indicate that the competitive advantage of new social media platforms lies in adapting to the ever-changing media consumption of consumers.

scholarly journals Building a Pillowfort: Political Tensions in Platform Design and Policy

2022 ◽  
Vol 6 (GROUP) ◽  
pp. 1-23
Author(s):  
Brianna Dym ◽  
Namita Pasupuleti ◽  
Casey Fiesler
Keyword(s):  
Social Media ◽  
Policy Decisions ◽  
Power Structures ◽  
Design Decisions ◽  
Social Media Platform ◽  
Trade Offs ◽  
Unique Identity ◽  
Social Media Platforms ◽  
Media Platform

Social media platforms make trade-offs in their design and policy decisions to attract users and stand out from other platforms. These decisions are influenced by a number of considerations, e.g. what kinds of content moderation to deploy or what kinds of resources a platform has access to. Their choices play into broader political tensions; social media platforms are situated within a social context that frames their impact, and they can have politics through their design that enforce power structures and serve existing authorities. We turn to Pillowfort, a small social media platform, to examine these political tensions as a case study. Using a discourse analysis, we examine public discussion posts between staff and users as they negotiate the site's development over a period of two years. Our findings illustrate the tensions in navigating the politics that users bring with them from previous platforms, the difficulty of building a site's unique identity and encouraging commitment, and examples of how design decisions can both foster and break trust with users. Drawing from these findings, we discuss how the success and failure of new social media platforms are impacted by political influences on design and policy decisions.

scholarly journals Engineering social media driven intelligent systems through crowdsourcing

2016 ◽  
Vol 18 (3) ◽  
pp. 255-276 ◽  
Author(s):  
Martin Sykora
Keyword(s):  
Social Media ◽  
Real Time ◽  
Intelligent Systems ◽  
Collective Intelligence ◽  
Content Type ◽  
Financial News ◽  
Social Media Platforms ◽  
Media Platform ◽  
Automated Processes

Purpose The purpose of this paper is to explore implicit crowdsourcing, leveraging social media in real-time scenarios for intelligent systems. Design/methodology/approach A case study using an illustrative example system, which systematically used a custom social media platform for automated financial news analysis and summarisation was developed, evaluated and discussed. Literature review related to crowdsourcing and collective intelligence in intelligent systems was also conducted to provide context and to further explore the case study. Findings It was shown how, and that useful intelligent systems can be constructed from appropriately engineered custom social media platforms which are integrated with intelligent automated processes. A recent inter-rater agreement measure for evaluating quality of implicit crowd contributions was also explored and found to be of value. Practical implications This paper argues that when social media platforms are closely integrated with other automated processes into a single system, this may provide a highly worthwhile online and real-time approach to intelligent systems through implicit crowdsourcing. Key practical issues, such as achieving high-quality crowd contributions, challenges of efficient workflows and real-time crowd integration into intelligent systems, were discussed. Important ethical and related considerations were also covered. Originality/value A contribution to existing theory was made by proposing how social media Web platforms may benefit crowdsourcing. As opposed to traditional crowdsourcing platforms, the presented approach and example system has a set of social elements that encourages implicit crowdsourcing. Instances of crowdsourcing with existing social media, such as Twitter, often also called crowd piggybacking, have been used in the past; however, using an entirely custom-built social media system for implicit crowdsourcing is relatively novel and has several advantages. Some of the discussion in context of intelligent systems construction are novel and contribute to the existing body of literature in this field.

scholarly journals Factors affecting direct and indirect benefit exchange in the social media–based learning experience

2017 ◽  
Vol 19 (1) ◽  
Author(s):  
Peter L. Mkhize ◽  
Lindelani S. Nxumalo
Keyword(s):  
Social Media ◽  
Teaching And Learning ◽  
Learning Experience ◽  
Knowledge Exchange ◽  
Indirect Benefit ◽  
Factors Affecting ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
The Difference

Background: Social media platforms are thriving on the co-creation of content, usually socially orientated content about the social interests of participants. There is also a growing trend of social media application in the human resources and marketing for business purposes. This study investigates factors that have an impact on the sharing of knowledge on social media platforms, particularly students at an Open Distance Learning (ODL) institution.Objective: This study evaluates the difference between direct and indirect benefit exchange expected by students when sharing knowledge.Method: Random and theoretical sampling were used to select the sample in this study from the population. A literature-informed questionnaire was used as an instrument to collect data from a selected sample of 315 students from the School of Computing at the University of South Africa.Results: A test of association was conducted to evaluate correlations, which revealed that only reputation and social language correlate with direct and indirect benefit exchange. Results indicate that there is a significant mean difference between direct and indirect benefit exchange and that issues concerning social identity and trust should be taken into account when developing social media instructional design.Conclusion: In this study, a survey was used to test the hypothesis. The authors concluded that instructional designer can design teaching and learning experience in the social media platform by catering for both direct and indirect benefit knowledge exchange. The results of the study further confirmed that some students share knowledge with the expectation of direct exchange benefit and, meanwhile, expect indirect exchange benefit.

scholarly journals A Tale of Two Disasters

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 694-694
Author(s):  
Tammy Mermelstein
Keyword(s):  
Older Adults ◽  
Social Media ◽  
Interest Group ◽  
Media Analysis ◽  
Ice Storm ◽  
Social Media Analysis ◽  
Individual Survival ◽  
Social Media Platforms

Abstract Preparing for or experiencing a disaster is never easy, but how leaders communicate with older adults can ease a situation or make it exponentially worse. This case study describes two disasters in the same city: Hurricane Harvey and the 2018 Houston Texas Ice Storm and the variation in messaging provided to and regarding older adults. For example, during Hurricane Harvey, the primary pre-disaster message was self-preparedness. During the storm, messages were also about individual survival. Statements such as “do not [climb into your attic] unless you have an ax or means to break through,” generated additional fear for older adults and loved ones. Yet, when an ice storm paralyzed Houston a few months later, public messaging had a strong “check on your elderly neighbors” component. This talk will explore how messaging for these events impacted older adults through traditional and social media analysis, and describe how social media platforms assisted people with rescue and recovery. Part of a symposium sponsored by Disasters and Older Adults Interest Group.

scholarly journals Developing a social media strategy for R&D in energy efficiency – a case study in progress

2019 ◽  
Vol 116 ◽  
pp. 00006
Author(s):  
Elmar Bartlmae ◽  
Luis Arboledas-Lérida ◽  
Natalie Höppner
Keyword(s):  
Social Media ◽  
Energy Efficiency ◽  
Research And Development ◽  
Online Tool ◽  
Assessment And Evaluation ◽  
Evaluation Procedures ◽  
Social Media Platforms ◽  
Social Media Strategy

Social Media platforms are increasingly receiving attention from scholars, as they are presumed to be both useful tools for undertaking professional assignments and a medium for engaging with large audiences and communities, within and outside academia. Additionally, these novel practices online need proper assessment and evaluation procedures. This paper aims to address the possibilities and challenges for niche research and development (R&D) projects in communicating their research via social media. The authors applied a seven-step social media strategy to an ongoing energy efficiency case study and discuss an online tool for monitoring the respective impact on social media.

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