What’s the Problem?
This chapter asks why it is important to understand union identities and starts from the position that unions, as with other organisations, project distinct identities in the public domain. It then asks what is wrong with existing theoretical approaches, recognising that earlier writers either adopt some form of categorisation or more flexible frameworks. It explores the application of organisational identity theories to the understanding of union identities and the significance of niche to trade unions. It explains how niche union identity and niche unionism can be understood through systematic observation and analysis of observable characteristics and identification of the sources of union identity. It recognises the very limited consideration of niche in industrial relations literature and to better understand the concept explores theories drawn from marketing, social identity theories, self-categorization theory and identity theory.