Evolving Themes of Masculinity in Seventeen Magazine: An Analysis of 1945–1955 and 1995–2005

2010 ◽  
Vol 12 (1) ◽  
Author(s):  
Jaime Loke ◽  
Dustin Harp
Keyword(s):  
Seventeen Magazine

The Seventeen Reader. (Stories and Articles Selected from Seventeen Magazine.)

1951 ◽  
Vol 13 (4) ◽  
pp. 186
Author(s):  
Evelyn Millis Duvall ◽  
Bryna Ivens
Keyword(s):  
Seventeen Magazine

From private to public? Changing perceptions of young women in Seventeen magazine, 1955–1965

2018 ◽  
Vol 8 (3) ◽  
pp. 292-303 ◽  
Author(s):  
Tessa Mazey-Richardson
Keyword(s):  
Popular Culture ◽  
Young Women ◽  
Exchange Relationship ◽  
Letters To The Editor ◽  
American Women ◽  
Cultural Ideals ◽  
Seventeen Magazine ◽  
The 1960S ◽  
Teen Magazine ◽  
Over Time

As a form of popular culture, magazines provide a lens through which historians can examine the dominant attitudes and values of a society. This article examines the portrayal of young American women in the popular teen magazine, Seventeen magazine, during the period 1955–1965. The study documents and analyses the messages conveyed within the magazine regarding ideals concerning feminine behaviour and appearance. Seventeen provides an opportunity to investigate both the production and reception of the cultural ideals for young American women as the decade of the 1950s ends and that of the 1960s begins. I argue that the letters-to-the-editor represented a public platform in which readers could voice opinions, express identities, engage in debates and communicate with each other. In this way, it is possible to see a change in the framing of women’s roles over time; a change that occurred not via a purely ‘top-down’ processes, but via and exchange relationship between Editors, writers and readers, and indeed between the readers themselves.

scholarly journals Discourse Analysis of Cosmetic Maybelline Advertising

2021 ◽  
Vol 2 (2) ◽  
pp. 60
Author(s):  
Ni Putu Isha Aprinica
Keyword(s):  
Qualitative Research ◽  
Discourse Analysis ◽  
Print Media ◽  
Research Approach ◽  
Visual Elements ◽  
Advertising Discourse ◽  
Seventeen Magazine

The writing of words in print media advertisements is certainly influenced by the elements and structures of its own discourse. This study analyzes the elements and structures of cosmetic advertising discourse used by cosmetic manufacturers in promoting their products. The research approach used in this research is qualitative research by taking samples from Maybelline cosmetic advertisements contained in Seventeen Magazine 2012. Based on the analysis of elements and structures contained in Maybelline cosmetic advertisements, the elements used in the discourse of cosmetic advertisements are verbal elements and visual elements. while the structure of the discourse that appears is the opening, the content and the closing.

Ambivalent Messages in Seventeen Magazine: A Content Analytic Comparison of 1997 and 2007

2010 ◽  
Vol 12 (1) ◽  
Author(s):  
Suchi P. Joshi ◽  
Jochen Peter ◽  
Patti M. Valkenburg
Keyword(s):  
Seventeen Magazine
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