scholarly journals Discourse Analysis of Cosmetic Maybelline Advertising

2021 ◽  
Vol 2 (2) ◽  
pp. 60
Author(s):  
Ni Putu Isha Aprinica
Keyword(s):  
Qualitative Research ◽  
Discourse Analysis ◽  
Print Media ◽  
Research Approach ◽  
Visual Elements ◽  
Advertising Discourse ◽  
Seventeen Magazine

The writing of words in print media advertisements is certainly influenced by the elements and structures of its own discourse. This study analyzes the elements and structures of cosmetic advertising discourse used by cosmetic manufacturers in promoting their products. The research approach used in this research is qualitative research by taking samples from Maybelline cosmetic advertisements contained in Seventeen Magazine 2012. Based on the analysis of elements and structures contained in Maybelline cosmetic advertisements, the elements used in the discourse of cosmetic advertisements are verbal elements and visual elements. while the structure of the discourse that appears is the opening, the content and the closing.

scholarly journals NILAI EKSPRESIF GRAMATIKA DALAM WACANA KORUPSI DI MEDIA CETAK ‘’FAJAR’’

Multilingual ◽  
2021 ◽  
Vol 20 (2) ◽  
pp. 166-180
Author(s):  
Nurlina - Arisnawati
Keyword(s):  
Qualitative Research ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Research Method ◽  
Print Media ◽  
Critical Discourse ◽  
Analysis Approach ◽  
Printed Media ◽  
Expressive Modality ◽  
Data Source

This research aims to describe the expressive value of grammar in the discourse of corruption in the print media "Fajar" which includes expressive modalities. Expressive modality is a modality that is used to indicate the authority of producing texts with regard to the truth or possible representation of reality. The research method used is a qualitative research method with a critical discourse analysis approach to the Norman Fairclough model. The data source in this study is the discourse on corruption in Fajar's print media, while the data is the expressive modality in the discourse of corruption in the "Fajar" print media. This data was collected using the following techniques: documentation, especially external documentation in the form of news published in the print media "Fajar" from the 1 December 2018 edition to the 28 February 2019 edition which was taken randomly, observed, read, and recorded. The data that has been collected is then analyzed using the critical discourse analysis approach of Norman Fairclough's model by means of description, interpretation, and explanation. From the results of data analysis, it can be concluded that the expressive modalities expressed by the text generators in the discourse on corruption in the printed media "Fajar" include: the modalities of truth which are marked by words or modals still, already, and definitely; the modality of desire expressed through modal can, so, will, and wants, and the modality of necessity expressed through modal must have imperative and directive power to move other people to do something in accordance with what the text generator wants.Tujuan penelitian ini adalah mendeskripsikan tentang nilai ekspresif gramatika dalam wacana korupsi di media cetak “Fajar” yang meliputi modalitas ekspresif. Modalitas ekspresif adalah modalitas yang digunakan untuk menunjukkan autoritas penghasil teks yang berkenaan dengan kebenaran atau kemungkinan representasi realitas. Metode penelitian yang digunakan adalah metode penelitian kualitatif dengan pendekatan analisis wacana kritis model Norman Fairclough. Sumber data dalam penelitian ini yaitu wacana korupsi dalam media cetak Fajar, sedangkan yang menjadi data adalah modalitas ekspresif dalam wacana korupsi dalam media cetak “Fajar”. Data ini dikumpulkan dengan teknik: dokumentasi khususnya dokumentasi eksteren berupa berita-berita yang dimuat dalam media cetak “Fajar” mulai edisi 1 Desember 2018 sampai dengan Edisi 28 Februari 2019 yang diambil secara acak , observasi, baca, dan catat. Data yang telah dikumpulkan kemudian dianalisis dengan menggunakan pendekatan analisis wacana kritis model Norman Fairclough dengan cara deskripsi, interpretasi, dan eksplanasi. Dari hasil analisis data dapat disimpulkan bahwa modalitas ekspresif yang dinyatakan oleh  penghasil teks dalam wacana korupsi di media cetak “Fajar” meliputi: modalitas kebenaran yang ditandai dengan kata atau modal masih, sudah, dan pasti; modalitas keinginan yang dinyatakan melalui modal bisa, agar, akan , dan ingin, dan modalitas keharusan yang dinyatakan melalui modal harus yang memiliki kekuatan imperatif dan direktif untuk menggerakkan orang lain melakukan sesuatu sesuai dengan yang diinginkan penghasil teks.

scholarly journals AN ANALYSIS OF COHESION IN TEXTS MADE BY ELT 7TH STUDENTS OF IKIP PGRI MADIUN: A DISCOURSE ANALYSIS

2015 ◽  
Vol 3 (2) ◽  
Author(s):  
Titis Karistiantari ◽  
Dwi Setyadi ◽  
Lusia Kristiasih Dwi Purnomosasi
Keyword(s):  
Qualitative Research ◽  
Discourse Analysis ◽  
Flow Model ◽  
Research Approach ◽  
Lexical Cohesion ◽  
Final Project ◽  
Thematic Progression ◽  
Library Research ◽  
Cohesive Devices

<p>The purpose of this research is to identify the cohesive devices and thematic progression which are constructed in texts made by ELT 7<sup>th</sup> Students of IKIP PGRI Madiun on Final Project of Psycholinguistic Class. This research is conducted by using Discourse Analysis and qualitative research approach. The type of this research is library research, using document as object. The technique of analysing data is Flow Model. This result of this research are: (1) The researcher finds that the cohesive devices which the most frequently used in all data is Reference with the total 122 reference, 5 substitution, 4 ellipsis, 86 conjunction, and 15 lexical cohesion. (2) The researcher finds that thematic progression in each data is different. Data one consists of 9 Linear TP and 8 Constant TP. Data two consists of 10 Linear TP, 7 Constant TP, 1 Split Theme, and 2 Split Rheme. Data Three consist of 4 Linear TP and 11 Constant TP. Data four consists of 18 Linear TP, 3 Constant TP, and 1 Split Rheme. And the last one is data five consists of 4 Linear TP, 2 Constant TP, and 2 Split Rheme. </p>

scholarly journals Javanese Cultural Paradoxism: A Visual Semiotics Study on Wayang Purwa Characters of Satria and Raseksa Figures

2020 ◽  
Vol 20 (1) ◽  
pp. 19-28
Author(s):  
Slamet Subiyantoro ◽  
Kristiani Kristiani ◽  
Yasin Surya Wijaya
Keyword(s):  
Qualitative Research ◽  
Data Reduction ◽  
Sampling Technique ◽  
Document Analysis ◽  
Cultural Value ◽  
Research Approach ◽  
Data Display ◽  
Visual Elements ◽  
Visual Semiotics ◽  
Visual Element

This study aims to explore the paradoxical character values on visual semiotics wayang purwa of Raseksa and Satria profiles. Satria and Raseksa figures were selected using a purposive sampling technique, through wayang Pandavas and Kuravas. The study was designed with qualitative research approach; the data were collected using the techniques of interviews, observation, and document analysis. The data were analyzed following the steps of data reduction, data display, and verification. The results of the research revealed that in wayang, the Raseksa and Satria figures represent a paradoxical representation of both the external structure and the inner structure. The outer structure is in the form of wayang purwa visual elements, which turns out to be the opposite shape from both Pandavas and Kuravas figures. The inner structure is more about the inseparable meaning and value from the outer structure. In semiotics, the visual element (outer structure) of Pandavas and Kuravas figures can be represented or interpreted based on their values and meanings (inner structure) in addition to show a conflict of meaning. The paradoxical cultural value in Javanese culture is essentially learning experienced-based humanity values manifested through puppet characters. This is exemplified by the Islamic example of the Prophet Muhammad and its mandatory and impossible natures.  The wayang Satria may represent the obligatory nature (good character), and wayang Raseksa represent the impossible (bad character) of humans.

scholarly journals New Media as an Increasingly Adopted News Dissemination Avenue amid Declining Print Newspaper in Kenya

2020 ◽  
Vol 2 (1) ◽  
pp. 61-74
Author(s):  
Enoch Kiprop Tonui
Keyword(s):  
Qualitative Research ◽  
New Media ◽  
Media Effects ◽  
Print Media ◽  
Survival Strategies ◽  
Research Approach ◽  
Velocity Range ◽  
Interview Schedule ◽  
Secondary Sources ◽  
Volume Velocity

This study examined the decline of print newspaper subject to new media and its attributes as outlined in the Push Theory of Media Effects in order to inform the debate surrounding the existence of print newspaper.  Much has been said about the place of the print newspaper as it faces competition from new media. Pundits, scholars and researchers see this competition as having consequences on print circulation, advertising and jobs. The qualitative research approach was used. This study reviewed literature as secondary sources, and through unstructured interview schedule, insights were sought from two editors from two leading print newspaper firms in Kenya and an accountant from one of the newspaper firms.  Additionally, ten journalists from different print newspaper firms, eight newspaper vendors and ten newspaper readers were also interviewed. Purposive sampling was adopted for selecting the respondents.  Findings were triangulated and analysed.  The study found that indeed print media in Kenya is facing a decline in terms of circulation and advertising revenue, and this can be attributed to competition from new media. Media attributes as provided by the Push Theory of Media Effects that afford new media several advantages over print are accessibility, fidelity, volume, velocity, range, persistence and searchability. Other attributes are interactivity and multimediality. However, print media is and will still be in existence in Kenya because of its survival strategies and credibility.

P051 USING A HUMAN-CENTERED QUALITATIVE RESEARCH APPROACH FOR DEVELOPING IBD EDUCATIONAL VIDEOS DELIVERED THROUGH SOCIAL MEDIA

2020 ◽  
Vol 158 (3) ◽  
pp. S108-S109
Author(s):  
Carine Khalil ◽  
Welmoed van Deen ◽  
Taylor Dupuy ◽  
Nirupama Bonthala ◽  
Christopher Almario ◽  
...  
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Research Approach ◽  
Educational Videos

Visual Elements of "Semar Calligraphy" on Cirebon Glass Painting of Kusdono’s Work

2020 ◽  
Vol 1 ◽  
pp. 43-47
Author(s):  
Yayah Rukiah
Keyword(s):  
Qualitative Research ◽  
Research Methods ◽  
Geographical Location ◽  
Qualitative Research Methods ◽  
Visual Elements ◽  
Arabic Calligraphy ◽  
Main Figure ◽  
Descriptive Qualitative

This research is focused on the visual elements contained on Kusdono's Cirebon glass painting. The writer uses descriptive qualitative research methods to examine the visual elements, with the technique of collecting data from books and journals that relates to the research object. The purpose of this study is to examine and find the meaning of Cirebon glass paintings. The results of this research are Semar as the main figure in the clown who always do good, keep the truth and obey the tenet that closely related to Islam. Arabic calligraphy reinforces Semar's figure. On the Cirebon glass painting, there are many mega mendung ornaments and wadasan which are Cirebon batik motifs, as well as the colors used in the coastal colors due to the geographical location of Cirebon City near the beach.  

KUASA PEREMPUAN BERCADAR DALAM NOVELAKULAH ISTRI TERORIS KARYA ABIDAH EL KHALIEQY (ANALISIS WACANATEUN A. VAN DIJK)

1970 ◽  
Vol 10 (2) ◽  
pp. 292-309
Author(s):  
Lailatul Khoiroh ◽  
Sulkhan Chakim
Keyword(s):  
Qualitative Research ◽  
Discourse Analysis ◽  
Social Cognition ◽  
Social Context ◽  
Three Dimensions ◽  
The Novel ◽  
Language Style ◽  
Simple Language ◽  
The Veil

The novel of “Akulah Istri Teroris” is the 14th masterpiece from Abidah El Khalieqy as a man letter that raises the theme of terrorist wife life which is always stereotyped by society including for those who wear the veil. It results to them who are still trying in winning their rights as women. This novel is so attractive to be observed because it bases on the reality and most of people still do not it yet so that we can know about the ideology and discourse construction that wants to deliver by the author. This research used a qualitative research with discourse approach of Teun A. Van Dijk. Van Dijk divides it into three dimensions: Textual dimension that examines the structure of text, the view of social cognition, understanding and mental awareness of the author and also social context according to the discourse that grows among of society. The result shows that all the information within the sentences of the novel have coherence and unity so that it creates shape and meaning. In addition, all the information wrap with attractive and simple language style. Discourse analysis that developed by Van Dijk found that this novel becomes one of media for representing the condition of terrorist wife who always get the stigma from various complexities issues but these women show the reader about the fortitude and strength to raise them up from adversity. Novel “Akulah Istri Teroris” merupakan karya ke-14 dari seorang sastrawan Abidah El Khalieqy yang mengangkat tema kehidupan istri teroris yang selalu distereotipkan oleh masyarakat termasuk di dalamnya mereka yang menggunakan cadar. Sehingga mereka terus berusaha untuk merebut hak-haknya sebagai perempuan. Novel ini menarik untuk diteliti karena berdasarkan realitas yang terjadi dan belum banyak diketahui masyarakat  luas, sehingga dari sisi kita dapat mengetahui ideologi dan konstruksi wacana yang ingin disampaikan oleh pengarang.Penelitian ini menggunakan penelitian yang bersifat kualitatif dengan pendekatan wacana Teun A. Van Dijk. Van Dijk membaginya kedalam tiga dimensi, yaitu dimensi teks yakni meneliti struktur dalam teks, kognisi sosial yang merupakan pandangan, pemahama dan kesadaran mental pengarang, dan konteks sosial yakni terkait wacana yang berkembang dalam masyarakat.Hasil penelitian menunjukkan bahwa setiap informasi dalam kalimat pada novel “Akulah Istri Teroris” adalah saling berhubungan dan memiliki unsur-unsur koherensi sehingga terbentuklah struktur wacana berupa bentuk dan makna. Selain itu informasi dikemas dalam gaya bahasa yang menarik dan sederhana. Tokoh digambarkan memiliki karakter yang kuat. Analisis wacana yang dikembangkan Van Dijk menemukan informasi bahwa novel “Akulah Istri Teroris” merupakan salah satu media untuk merepresentasikan tentang keadaan istri teroris yang selalu mendapat stigmatisasi dari berbagai rumitnya permasalahan yang terjadi, namun para perempuan ini memiliki ketegaran dan kekuatan untuk bangkit dari keterpurukan.

Management of Records in Adapted Buildings as Records Centres in Zimbabwe

Mousaion ◽  
2018 ◽  
Vol 35 (3) ◽  
Author(s):  
Samson Mutsagondo ◽  
Getrude Maduyu ◽  
Godfrey Tsvuura
Keyword(s):  
Qualitative Research ◽  
Case Study Research ◽  
Research Approach ◽  
Records Management ◽  
Personal Observation ◽  
Structured Interviews ◽  
Design Data ◽  
Professional Management ◽  
The Government

This paper discusses the challenges of records management that arise from the use of adapted buildings as records centres in Zimbabwe, despite the advantages of using such buildings. A qualitative research approach was used as well as a case study research design. Data were collected from seven officers of the Gweru Records Centre through semi-structured interviews. Personal observation was used to triangulate findings from interviews. It was found that the use of adapted buildings as records centres was a cheaper and quicker way of establishing records centres throughout the country. However, a number of preservation, security and management challenges cropped up as the conditions of the buildings and the environment of the adapted buildings were not conducive to the proper and professional management of records. This study is important in that it explores the prospects and challenges of using adapted buildings as records centres in Zimbabwe, an area that has not been researched by many authors. This provokes archival authorities and the government to seriously consider establishing purpose-built records and archival centres.

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