Class Consciousness and Consumption: The New Middle Class During the Weimar Republic

1977 ◽  
Vol 10 (3) ◽  
pp. 310-331 ◽  
Author(s):  
S. J. Coyner
Keyword(s):  
Middle Class ◽  
Weimar Republic ◽  
Class Consciousness ◽  
New Middle Class

Outsourcing the Self

2017 ◽  
Author(s):  
Sunil Bhatia
Keyword(s):  
Middle Class ◽  
Romantic Relationships ◽  
Call Center ◽  
Global Economy ◽  
Public Spaces ◽  
The Self ◽  
New Middle Class ◽  
First World ◽  
Class Youth ◽  
Call Center Workers

This chapter analyzes how call center workers, who are mostly middle- and working-class youth, create narratives that are described as expressing modern forms of “individualized Indianness.” The chapter demonstrates how call center workers produce narratives of individualized Indianness by engaging in practices of mimicry, accent training, and consumption; by going to public spaces such as bars and pubs; and by having romantic relationships that are largely hidden from their families. The narratives examined in this chapter are created out of an asymmetrical context of power as young Indians work as “subjects” of a global economy who primarily serve “First World” customers. The interviews with Indian youth reflect how tradition and modernity, mimicry and authenticity, collude with each other to dialogically create new middle-class subjectivities.

Green Politics and the New Class: Selfishness or Virtue?

1989 ◽  
Vol 37 (2) ◽  
pp. 205-223 ◽  
Author(s):  
Robyn Eckersley
Keyword(s):  
Middle Class ◽  
Production Process ◽  
Green Movement ◽  
New Class ◽  
Green Parties ◽  
New Middle Class ◽  
Social Composition ◽  
The Social ◽  
Green Politics ◽  
Material Values

The predominantly new middle-class social composition of the green movement has become a matter of increasing interest in the wake of the success of green parties and the growth of an international green movement. This paper considers the concept of the ‘new class' in relation to two explanations for the social composition of the green movement. The class-interest argument seeks to show that green politics is a means of furthering either middle-class or new-class interests while the ‘new childhood’ argument claims that the development of the green movement is the result of the spread of post-material values, the main bearers of which are the new class. Against these arguments a more comprehensive explanation is presented, which focuses on the education of the new class and its relative structural autonomy from the production process.

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