The Effects of Social Exclusion on the Preference of Hand-written Typeface Products : Focused on the Mediating Role of Emotional Attachment

2021 ◽  
Vol 32 (7) ◽  
pp. 95-121
Author(s):  
Hye Bin Rim ◽  
◽  
Hwan-Ho Noh ◽  
Byung-Kwan Lee
2018 ◽  
Vol 43 (1) ◽  
pp. 101-119 ◽  
Author(s):  
Nathaniel D. Line ◽  
Lydia Hanks

While it is well documented that boredom with a particular product or service can result in switching behavior, the extent to which emotional attachment can affect this relationship is not well understood. The purpose of this research is to address this gap in the literature by exploring the role of place attachment in the relationships among boredom, satisfaction, and switching behavior in the domain of full-service restaurant patronage. The results indicate that while boredom can, in fact, result in switching intentions (particularly to unfamiliar alternatives), the reduction/elimination of boredom can actually lead to feelings of attachment that subsequently translate into lower levels of switching intention. The findings enhance the theoretical understanding of both restaurant switching behavior and hedonic adaptation in several important ways as well as provide meaningful implications for restaurant marketers interested in minimizing switching behavior attributable to repeat visitation and boredom.


Author(s):  
Haocheng Luo ◽  
Jiarong Chen ◽  
Shengnan Li ◽  
Yangang Nie ◽  
Guodong Wang

With the development of science and technology, buying has become much easier. At the same time, however, impulsive buying has many negative consequences for college students, and the causes of impulsive buying should therefore be explored. To explore the relationship between social exclusion and impulsive buying and its underlying mechanism, this study used the Social Exclusion Scale, Self-Esteem Scale, Risk Preference Scale, and Impulsive Buying Scale to investigate the roles of self-esteem and risk preference in the relationship between social exclusion and impulsive buying among 768 college students (387 were female, Mage = 20.25 years). The results were as follows: (1) when controlling for gender, age, family monthly income, and monthly living expenses, social exclusion significantly and positively predicted impulsive buying; (2) self-esteem played a mediating role between social exclusion and impulsive buying; (3) risk preference moderated the relationship between the second half of the mediating path and the direct path. These results reveal the mechanism underlying impulsive buying in college students, that is, social exclusion will predict the decrease of college students' self-esteem, and low self-esteem will further predict college students' impulsive buying which is a way for them to gain a sense of self-worth. Relatively low risk preference can well alleviate the negative impact of social exclusion and low self-esteem on impulsive buying. What’s more, these results have implications for impulsive buying interventions. Schools should aim to create a good peer atmosphere by making certain rules that help to reduce social exclusion and parents and education departments should cultivate students’ risk awareness to avoid risk behaviors in college students, such as impulsive buying behavior.


SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402093253 ◽  
Author(s):  
Salman Majeed ◽  
Zhimin Zhou ◽  
Haywantee Ramkissoon

This study presents an emerging trend in medical tourism, cosmetic surgery tourism (CST). We explore tourists’ perceptions of CST for medical service quality as an antecedent to tourists’ emotional attachment, trust, and intentions to visit, which is underexplored in CST. This study examines the mediating role of value co-creation in influencing behaviors of CST-seeking tourists to experience a better quality of life. Using a sample drawn from 279 tourists, comprised of Australian, Japanese, and Chinese nationalities at two international airports in China, findings show that perceived medical service quality positively influences tourists’ emotional attachment, trust, and intentions to visit directly and through the mediating role of value co-creation across the three nationalities. CST-seeking tourists’ inputs in value co-creation may positively influence their behaviors, which are vital antecedents to promoting CST business. Implications for future research are discussed.


2020 ◽  
Vol 24 (2) ◽  
pp. 231-246
Author(s):  
Mónica Gómez-Suárez ◽  
Mónica Veloso

Purpose The purpose of this paper is to develop a model to measure the impact of brand experience in the hotel industry, on word-of-mouth (WOM) recommendations while accounting for the possible mediating role of people’s emotional attachment with the brand. Design/methodology/approach Data were collected through an online survey of 416 hotel customers. The proposed model was tested with structural equations modelling (SEM). Findings The results suggest that brand experience in the hotel sector is a consequence of four dimensions: location, ambience, staff and Web, in that order of influence. In addition, the study confirms the mediating role of emotional attachment in the relationship between experience and WOM recommendations. However, the experience itself has a greater direct impact than the attachment. Practical implications By knowing the dimensions that comprise the hotel brand experience, managers can design more impactful experiences that create strong links with guests, thereby increasing WOM recommendations. Originality/value This paper enriches the existing literature on brand experience in the hospitality sector and provides evidence of the mediating role of emotional bonding. Previous research has proven that linking is a consequence of experience, but not yet examined its mediating role.


2019 ◽  
Vol 6 (2) ◽  
pp. 1-17
Author(s):  
Contributing Authors ◽  
Maqsood Ahmad ◽  
Iram Mushtaq ◽  
Rana Muhammad Umar

The main determination of the current study is to explore the antecedents of knowledge sharing. Hence; affective commitment is an antecedent that shows how knowledge can be shared among the knowledge participants by using an employee’s emotional attachment and recognition with the organization. Similarly, the mediating role of trust was checked between employee’s knowledge sharing attitude and affective commitment. Data was collected from the hi-tech information technology (IT) industry from Pakistan with a sample of 143 as valid responses. Regression, correlation, factor loading, and path coefficients were used to check the reliability, validity, and model fit of the research framework. The findings suggested that employees’ recognition and emotional attachment with the organization are positively related to knowledge sharing. In addition, the mediating role of trust between affective commitment and knowledge sharing is significant and positive.


2021 ◽  
Vol 37 (3) ◽  
pp. 549-556
Author(s):  
Gong Sun ◽  
Wangshuai Wang ◽  
Jianyi Han ◽  
Zucheng Yu ◽  
Jie Li

En los últimos años, el poder y la soledad son dos temas importantes de investigación en psicología social. Sin embargo, están en ramas separadas de literatura a pesar de la relación potencial. Para llenar este vacío, esta investigación investiga sistemáticamente cómo, por qué y cuándo el sentido de poder afecta la soledad examinando el efecto principal, el papel mediador del apoyo social percibido y el papel moderador de la exclusión social. En el Estudio 1, 539 participantes en China participaron en un estudio de encuesta, que incluyó la Escala de Sentido de Poder, la Escala de Apoyo Social Percibido y la Escala de Soledad de UCLA. En el Estudio 2, probamos casualmente los efectos principales y moderadores en un experimento controlado utilizando una muestra de los Estados Unidos. Tomados en conjunto, los resultados muestran que: (1) El sentido de poder reduce la soledad. (2) El apoyo social percibido media esta relación, de modo que el poder fortalece el apoyo social percibido y, por lo tanto, disminuye la soledad. (3) La exclusión social modera esta relación, de modo que la función de amortiguamiento del poder es efectiva sólo cuando la exclusión social está ausente. In recent years, power and loneliness are two important research topics in social psychology. However, they are in separate streams of literature despite the potential relationship. To fill this gap, this research systematically investigates how, why, and when sense of power affects loneliness by examining the main effect, the mediating role of perceived social support, and the moderating role of social exclusion. In Study 1, 539 participants in China participated in a survey study, which included Sense of Power Scale, Perceived Social Support Scale, and UCLA Loneliness Scale. In Study 2, we casually tested the main and moderating effects in a controlled experiment using a sample from the United States. Taken together, the results show that: (1) Sense of power reduces loneliness. (2) Perceived social support mediates this relationship, such that power enhances perceived social support and thereby decreases loneliness. (3) Social exclusion moderates this relationship, such that the buffering function of power is effective only when social exclusion is absent.


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