Customer Profiling for Malaysia Online Retail Industry using K-Means Clustering and RM Model

Purpose: Retail selling is an inevitable economic activity in any country’s economy. In India, the retail industry contributes 10% of its GDP. The invention of the Internet and technological advancement in digital marketing has helped the online retail industry to grow exponentially. Digital advancement has created an environment where customers are more informed, hence chooser and demanding. Marketing technology or ‘Martech’ encompasses technology to reach online customers to provide pre-eminent customer experience, to meaningfully engage and retain them. The latest such technologies are Artificial Intelligence, Augmented/Virtual Reality, Internet of Things, Natural Language Processing, Block Chain Technology, etc. This paper is an exploratory study using secondary data, which revealed that many firms have already adopted and most others are willing to adopt such advanced technologies in the near future as they are convinced that such technologies can phenomenally change the marketing strategies. This study also explores the current status of retail industry and also the opportunities and challenges of adopting these technologies from marketers’ perspective. It also proposes suggestions from a user perspective, based on the analysis findings. Design Methodology: Developing a conceptual framework using primary and secondary data collected from various studies published by the govt, global research firms, blogs, and other internet articles. Findings: This paper revealed a dire need to adapt the marketing technology in the retailing industry for future survival. The analysis also revealed that the affinity for internet and online purchases is increasing exponentially hence the latest technology such as Artificial Intelligence, Internet of Things, Machine Learning, Augmented Reality/Virtual Reality, and Natural Language Processing are tremendously revolutionizing the customer experience and thereby increased level of Customer Engagement. Type of Paper: Case study-based Research Analysis.

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Monopoly Characteristics and Policy Analysis of China's Online Retail Market

BCP Business & Management ◽

10.54691/bcpbm.v13i.54 ◽

2021 ◽

Vol 13 ◽

pp. 87-91

Author(s):

Boda Li

Keyword(s):

Industrial Organization ◽

Organization Theory ◽

Rapid Development ◽

Retail Industry ◽

Online Retail ◽

Welfare Losses ◽

Governance Strategies ◽

Market Needs ◽

Industrial Organization Theory ◽

The Cost

The network retail industry has been in a highly centralized pattern. According to the relevant concepts in the traditional industrial organization theory, this highly concentrated market needs regulation. Behind the rapid development of industry is the hidden worry that is constantly exposed. In 2011, Taobao announced a substantial increase in annual fees and software service fees, which caused conflicts with small and medium sellers. In the price war in Jingdong, it may have been sold at a price lower than the cost. The traditional industrial organization theory usually thinks that the monopoly market structure is not good. Because of its pricing model based on its own marginal cost and marginal income, it will cause welfare losses to consumers, resulting in low market efficiency and unnecessary losses. This paper first expounds the basic connotation and judgment criteria of monopoly, analyzes the monopoly and characteristics of online retail industry in the "Internet +" era, and finally puts forward some governance strategies for the monopoly problems existing in the current online retail industry.

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Growth of Online Purchase in Saudi Arabia Retail Industry

International Journal of Recent Technology and Engineering - 2 ◽

10.35940/ijrte.c4054.098319 ◽

2019 ◽

Vol 8 (3) ◽

pp. 869-872 ◽

Cited By ~ 1

Keyword(s):

Saudi Arabia ◽

Primary Data ◽

Retail Industry ◽

Online Retail ◽

Foreign Companies ◽

Descriptive Research ◽

Online Purchase ◽

The People ◽

Current Scenario ◽

The Government

Online shopping is very popular in the current scenario of retail industry. Almost in every country e-commerce retailing is performing much better. In the case of Saudi Arabia, it has been noted that e-commerce retailing has grown much in this country. At the same time, the study has also identified the fact that e-commerce retailing is becoming more popular in Saudi Arabia because it is a convenient way to shop. At the same time, it has also been identified that people prefer the ecommerce retailing because they can save their time. This study indicated the fact that the government in Saudi Arabia is supportive enough for growing the online retail industry. The literature review of the study has indicated the fact that there is several large online retail companies are operating business in this country. Several foreign companies have also joined this market, which have influenced the growth of this industry further. This study was carried out by using positivism philosophy, descriptive research design and deductive approach of research. By conducting interview with 3 managers in the retail companies in Saudi Arabia, the primary data for the investigation was collected. The findings in this study can be used for understanding how far the people in Saudi Arabia are accustomed with online purchasing and how far the online sellers in Saudi are gaining profit. The findings in this study will help in understanding the actual pattern of growth of the online retail industry in Saudi Arabia, which is very important for the betterment of the industry

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