Based on COVID-19, Enterprise Strategic Transformation Management of Review

The spread of COVID-19 has caused a huge impact on China's economic situation, and the industry has been significantly affected. Therefore, accelerating the strategic transformation of all industries is the only way to seek sustainable development in the post-epidemic era. This paper reviews the theory of strategic transformation through the study of the concept, classification, development stage, and various industries of strategic transformation, including education, steel, manufacturing, and commercial banks. This paper summarizes the theory of strategic transformation and its development in recent years to a certain extent and puts forward the future research direction of strategic transformation. On the one hand, the research results of this paper provide literature support for the theoretical development of strategy and strategic transformation. On the other hand, it provides a practical basis for studying strategic issues in various industries based on the background of COVID-19.

The Impact of Supply Chain Partnership on Firm Performance: an Empirical Study Based on Listed Manufacturing Companies in China

Today, Supply Chain Management (SCM) is regarded as an essential strategic factor, which has a great deal of influence on earning competitiveness in global business environment. There are conflicts among all members of the SCM. In order to maximize the total profit of the SCM, negotiation among all members is necessary. For enterprise in the supply chain, the supply chain partnership has become a significant factor affecting firm performance. In this paper, I examine the impact of cooperation between enterprise and its supply chain partners. Specifically, I collect survey data from Chinese manufacturing firms about their relations with partners and use regression analysis to test hypotheses about the associations between firm performance and supply chain partnership. My results support that superior supplier partnership has a positive impact on reducing transaction costs and improving financial and market performance. In additional test, I establish a series of models with interactive terms. The results of additional test indicate that the impact is enhanced if the competition of each sub industry of the manufacturing industry is different. Above all, I put forward the following suggestions. Enterprise managers could establish an evaluation mechanism of suppliers and retailers, which select high-quality cooperative partners and reduce low-quality transaction costs for enterprises. When participating in business operation, shareholders could comprehensively understand the business conditions of various supply partners and choose reliable supply chain partners for investment. Also, the government can guide the realization of resource sharing and information exchange among supply chain enterprises, which is beneficial to create a more competitive supply chain to promote economic development.

Development Trend of Smart Home Industry A case study of Haier Smart Home

In recent years Smart Home appliance is a research hotspot in the home appliance industry. It is the product of a series of high-end technologies such as the Internet of Things, 5G, and AI, and is in the growth stage of the product life cycle. In this paper, the PESTAL analysis method and Porter's Five Forces model are used to analyze the environment and competition in the Chinese smart home industry. It is found that the generation of Smart Home conforms to the upgrading of social demand and economic development, so it is supported by the government. However the industry now lacks a unified technology connector, resulting in the fragmentation and isolation of current products from different producers. This paper also takes Haier Smart Home as an example, focusing on its analysis of product logic chain and of financial status. Through the establishment of seven brands, Haier Smart Home has created a perfect product system, which can meet the multi-level demand of middle and high-end, and ranks high in sales. Contrast to its competitors, Haier Smart Home's complex ownership structure and overlapping sales channels do harm to the efficiency of its operation, which eventually result in a low-profit margin, but its sales are high, and asset turnover also maintains at a good level, so the company overall operation is in good condition, and its future growth space is large.

An Introduction and Analysis of Zeng Shiqiang’s Management Thinking: A Balanced View on Promotion

Chinese style management is considered to be a kind of a culture which has gained its popularity influenced by Chinese culture and custom with a long period of time. The Chinese style promotion is considered to be one of the important factors in Chinese style management. This paper is to introduce and analyze Professor Zeng Shiqiang’s Chinese management thinking on the promotion, and the corresponding strategies both for the managing leader and the subordinate on how to succeed in it.

Challenges and measures faced by commercial banks under interest rate liberalization

the maturity of interest rate marketization marks the transformation of China's interest rate system from the traditional interest rate model to the new one.As an important participant in the reform of interest rate marketization, commercial banks are faced with many challenges, such as the decline of profit level, the substantial increase of operational risk, the increase of financial market instability, and the increase of liquidity risk.They should actively explore new business and management concepts, adopt measures to improve the prices of financial products and derivatives, introduce risk management and control mechanism, develop bank's intermediate business, and promote the development of bank's intermediate business In order to ensure the healthy and stable development of commercial banks, we should take positive measures such as strengthening the ability of debt management, reasonably dealing with the challenge of interest rate marketization.

Formulation of Measurement Sampling Plan for Small and Medium Batch Products in Supply Chain

The article studies the supply chain of suppliers and manufacturers, considering the overall benefits of the supply chain, the measurement sampling plan is the small batch sampling plan with the smallest amount of sampling and the strongest discriminative ability. If the quality characteristic data is a measurement value, and the inspection workload is large and the inspection cost is high, it is recommended to adopt the measurement sampling plan based on the Laplace distribution. On the premise of ensuring quality, try to reduce the number of inspected samples as much as possible to reduce the workload and cost of inspection.

Research on Adidas International Development Strategy under COVID-19

Affected by COVID-19, Adidas' global net sales in 2020 decreased by 3.756 billion euros compared to 2019. Adidas's net sales worldwide decreased by 3756 million euros in 2020 compared to 2019. This article will analyze the changes in Adidas's operation situation and competitiveness under the impact of COVID-19. At the same time, combined with the 2016-2020 financial statement data publicly disclosed by Adidas, this article will analyze the specific impact of COVID-19 on Adidas' financial status and provide a more in-depth interpretation of the financial statements. The goal of this article is to analyze Adidas' future development strategy and make recommendations by analysing the impact of COVID-19 so that it can better meet the needs of external interests and internal management. Many scholars' relevant research is mostly on the development strategy research at the macro level. However, there is a lack of strategic research on the micro-enterprise level after being affected by COVID-19. This article first reviews the literature and expands new research directions based on existing research. Then, this article will use the PEST method to analyze the changes in Adidas's external macro environment under the influence of COVID-19 and apply the theory and methods of financial statement analysis to specific applications. Then this article will combine Potter's five forces model analysis method to further analyze Adidas' external environment and industry environment under the influence of COVID-19. Finally, this article will conclude and put forward development strategy recommendations.

Preface: 3rd International Conference on Innovations in Economic Management and Social Science (IEMSS 2021)

The organizing committee of IEMSS 2021 is proud to present the proceedings of the 2021 3rd International Conference on Innovations in Economic Management and Social Science, held in Hohhot, China during November 27-28, 2021. IEMSS 2021 aims to bring together researchers, scientists, engineers, and scholar students to exchange and share their experience, new ideas, and research results about all aspects of innovations in economic management and social science, and discuss the practical challenges encountered and the solutions adopted. IEMSS 2021 received more than 50 manuscripts, and less than 40 submissions have been accepted by our reviewers. By submitting a paper to IEMSS 2021, the authors agreed to the review process and understood that papers would undergo a peer-review process. Manuscripts were reviewed by appropriately qualified experts in the field selected by the conference committee, who took detailed comments and-if the submission was accepted-the authors would submit a revised version that took into account this feedback. Hopefully, all participants and other interested readers will benefit scientifically from the proceedings and also find it stimulating in the process. With warmest regards, IEMSS Conference Organizing Committees Hohhot, China

Forecast on Lenovo Futures by Analyzing its Internal Operations as Well as the Current Environment

During the difficult time of COVID-19, many businesses in different industries have experienced an economic downturn, causing their future development uncertain to foreseen. The research on the future trend of the IT industry is important because the technologic companies are dependent on customers that either the companies' internal features and external environment can influence people's buying powers. This paper chose Lenovo, a Chinese technologic company that dominates the global market, from the IT industry to analyze its strengths and weakness, as well as the impact of the current situation. This paper looked at Lenovo's financial data and stock price, along with Lenovo's strategies and operating process, to identify Lenovo's present-day situation. Although Lenovo holds a strong position in the global market right now, with the ongoing unfavorable environment such as the trade war between U.S. and China and the rampant of counterfeits, Lenovo is facing threats of losing its stock price. This paper contains a detailed analysis of Lenovo's strengths and weaknesses and the environment it has to deal with. The paper provides evidence to predict Lenovo's future development and suggestions to expand the existing market.

How The Livestream Marketing Model Influence the Consumer Decision-Making Process Amid the COVID-19?

The emerging of new media platforms and technology advancements is changing the landscape of online retailing and "touchpoints" in the consumer journey. How does the livestream marketing model influence the consumer decision-making process, and why it achieves exponential market growth within years are significant to answer? This article utilized the Five-Stage Model of the Consumer Buying Process, content, and data analysis method to conduct an in-depth case study of Alibaba's Taobao T-mall "Double 11" livestream marketing campaign amid COVID-19. The result shows that livestream marketing plays as an amplifier and filter that stimulates consumers to make the most cost-efficient purchase choices and largely shortens decision-making time. It undertakes the responsibilities of simultaneously entertaining the audience with intriguing digital content and providing consumers with seamless purchase experiences. The high integration degree between supply chain and livestreamers, showrooms and online e-commerce stores, brands and consumers empowers livestream marketing to convert public traffic pools into precisely segmented private traffic communities. Supported by a mature ecosystem, livestreaming will help create a multi-win situation for brands, consumers, online retailers, livestreamers, and e-commerce platforms with a lower barrier to entry and higher conversion rate across niche markets. This article is applicable to further studies in the academic fields of digital marketing, online retailing, psychology, economics, business, and sociology. It will also provide marketers and brands with strategic tools to better understand consumers' decision-making process, adapt to new alternations of "moment that matters", precisely target segmented audience groups, and enhance overall business performance.