scholarly journals Empirical Analysis of a Generalized Darwinism Triggered Theory of Evolutionary Marketing Research

2020 ◽  
Vol 8 (5) ◽  
pp. 274-297
Author(s):  
Wael Kortam ◽  
Ghada Gad
Keyword(s):  
Empirical Analysis ◽  
Marketing Research ◽  
Generalized Darwinism

.

scholarly journals Proposing a Generalized Darwinism-Based Theory of Evolutionary Marketing Research for Non-Linear Marketing Contributions: Theoretical Analysis, Conceptual Framework and Research Agenda

2019 ◽  
Vol 5 (2) ◽  
pp. 21
Author(s):  
Wael Kortam ◽  
Ghada Gad
Keyword(s):  
Theoretical Analysis ◽  
Conceptual Framework ◽  
Conceptual Model ◽  
Research Agenda ◽  
Marketing Research ◽  
Interdisciplinary Approach ◽  
Secondary Data ◽  
Real Data ◽  
Theory And Practice ◽  
Generalized Darwinism

This research aimed to formulate an innovative conceptual model of why and how the marketing research creed and process should evolve and proceed to live up to the emerging high ends of marketing in theory and practice. The new conceptual framework adopted an interdisciplinary approach through striving to build an evolutionary marketing research theory that is triggered by a generalized Darwinism intellectual paradigm with special emphasis on fulfilling nonlinear marketing contributions as a highly desirable and yet demanding modern marketing destination. Apart from substantive theoretical analysis of a widely relevant variety of academic literature, the conceptual model was further grounded on exploratory evidence on marketing research panels as arguably creative and insightful empirical context in the form of analysis of secondary data and qualitative research on the world class adoption of panels by best practices of the global marketing research industry. The paper concluded with a detailed road map for a research agenda through three formulated research propositions and a planned research methodology for rigorous real data-driven testing and subsequent refinement of the proposed intelligentsia of the conceptual model.

An Empirical Analysis of the Obtrusiveness of and Participants' Compliance with the Electronically Activated Recorder (EAR)

2007 ◽  
Vol 23 (4) ◽  
pp. 248-257 ◽  
Author(s):  
Matthias R. Mehl ◽  
Shannon E. Holleran
Keyword(s):  
Empirical Analysis ◽  
Sampling Method ◽  
Daily Life ◽  
Assessment Method ◽  
Data Confidentiality ◽  
Short Term ◽  
Naturally Occurring ◽  
Two Samples ◽  
Audio Recorder ◽  
Term Monitoring

Abstract. In this article, the authors provide an empirical analysis of the obtrusiveness of and participants' compliance with a relatively new psychological ambulatory assessment method, called the electronically activated recorder or EAR. The EAR is a modified portable audio-recorder that periodically records snippets of ambient sounds from participants' daily environments. In tracking moment-to-moment ambient sounds, the EAR yields an acoustic log of a person's day as it unfolds. As a naturalistic observation sampling method, it provides an observer's account of daily life and is optimized for the assessment of audible aspects of participants' naturally-occurring social behaviors and interactions. Measures of self-reported and behaviorally-assessed EAR obtrusiveness and compliance were analyzed in two samples. After an initial 2-h period of relative obtrusiveness, participants habituated to wearing the EAR and perceived it as fairly unobtrusive both in a short-term (2 days, N = 96) and a longer-term (10-11 days, N = 11) monitoring. Compliance with the method was high both during the short-term and longer-term monitoring. Somewhat reduced compliance was identified over the weekend; this effect appears to be specific to student populations. Important privacy and data confidentiality considerations around the EAR method are discussed.

D-test: A New Test for Analyzing Scale Invariance Using Symbolic Dynamics and Symbolic Entropy

Methodology ◽  
2011 ◽  
Vol 7 (3) ◽  
pp. 88-95 ◽  
Author(s):  
Jose A. Martínez ◽  
Manuel Ruiz Marín
Keyword(s):  
Symbolic Dynamics ◽  
Scale Invariance ◽  
Rating Scales ◽  
Rating Scale ◽  
Marketing Research ◽  
Response Patterns ◽  
Measurement Scales ◽  
Improve Measurement ◽  
Entropy Measures ◽  
The Difference

The aim of this study is to improve measurement in marketing research by constructing a new, simple, nonparametric, consistent, and powerful test to study scale invariance. The test is called D-test. D-test is constructed using symbolic dynamics and symbolic entropy as a measure of the difference between the response patterns which comes from two measurement scales. We also give a standard asymptotic distribution of our statistic. Given that the test is based on entropy measures, it avoids smoothed nonparametric estimation. We applied D-test to a real marketing research to study if scale invariance holds when measuring service quality in a sports service. We considered a free-scale as a reference scale and then we compared it with three widely used rating scales: Likert-type scale from 1 to 5 and from 1 to 7, and semantic-differential scale from −3 to +3. Scale invariance holds for the two latter scales. This test overcomes the shortcomings of other procedures for analyzing scale invariance; and it provides researchers a tool to decide the appropriate rating scale to study specific marketing problems, and how the results of prior studies can be questioned.

Sign in / Sign up

Export Citation Format

Share Document