scholarly journals Strategies for New Product Development in an Emerging Market

2020 ◽  
Vol 7 (4) ◽  
pp. 393-397
Author(s):  
USMAN BASHIR ◽  
SANA SAEED ◽  
SYED KAZIM ABBAS
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Emerging Market ◽  
New Product ◽  
Competitive Environment ◽  
Research Development ◽  
Competitive Strategies ◽  
Key Informants ◽  
Essential Component ◽  
Selection Of

In competitive environment, selection of right strategy for new product development is considered as essential component for any business’s survival. In all available strategies, innovation and competitive strategies are the most important. Many organizations have to face failure while implementing this strategy because of having lack and integration among Research Development., Marketing, Customer and Competitor. This integration is considered the driver for new product development. Accordingly, this study is focusing the importance of right selection within Pakistani context by interviewing key informants working in different organizations. Implications will be beneficial for strategy makers working on new product development

scholarly journals Metaphors and Managers: New Ways of Thinking and Seeing

2002 ◽  
Vol 27 (3) ◽  
pp. 3-12
Author(s):  
S Raghu Raman ◽  
S Ramachander
Keyword(s):  
Product Development ◽  
Cognitive Science ◽  
New Product Development ◽  
World View ◽  
Critical Role ◽  
New Product ◽  
The Unconscious ◽  
Essential Component ◽  
Thinking Process ◽  
Ways Of Thinking

The fact that we are the unconscious prisoners of language and metaphors has wide-ranging implications for organizations and their management. Metaphors have often been considered as just a decorative too! to garnish language, but advancements in cognitive science have revealed that they are, in fact, an essential component of our thinking process as they influence the way we think, see, and act. In this paper, the authors explore the nature and characteristics of metaphors and highlight some of the classic metaphors that underlie approaches to management. While the classic metaphors have been helpful, they have restricted the managers' world view to particular ways of thinking. According to them, one way of breaking out of this trap is by the generation of more metaphors and, as a result, more new ways of seeing. The authors also go on to indicate that metaphors are not only useful for macro perspectives but also play a critical role in some of the processes like new product development. They conclude by briefly highlighting the techniques that are available for generating metaphors and how managers could make use of them for effectively managing their organizations.

scholarly journals Computational Intelligence for Estimating Cost of New Product Development

2016 ◽  
Vol 8 (1) ◽  
pp. 21-34 ◽  
Author(s):  
Marcin Relich
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Computational Intelligence ◽  
Cost Estimation ◽  
Constraint Satisfaction Problem ◽  
New Product ◽  
Neural System ◽  
Multiple Regression Model ◽  
Fuzzy Neural ◽  
Selection Of

AbstractThis paper is concerned with estimating cost of various new product development phases with the use of computational intelligence techniques such as neural networks and fuzzy neural system. Companies tend to develop many new products simultaneously and a limited project budget imposes the selection of the most promising new product development projects. The evaluation of new product projects requires cost estimation. The model of cost estimation contains product design, prototype manufacturing and testing, and it is specified in terms of a constraint satisfaction problem. The illustrative example presents comparative analysis of estimating product development cost using computational intelligence techniques and multiple regression model.

scholarly journals Proposal of managerial standards for new product portfolio management in Brazilian pharmaceutical companies

2010 ◽  
Vol 46 (1) ◽  
pp. 53-66 ◽  
Author(s):  
Raquel Assis Moreira ◽  
Lin Chih Cheng
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Portfolio Management ◽  
New Product ◽  
Pharmaceutical Products ◽  
Pharmaceutical Companies ◽  
Development Projects ◽  
Product Portfolio ◽  
Case Study Methodology ◽  
Selection Of

New Product Portfolio Management is aimed at helping decision-makers better select projects for new products based on key criteria for the manufacturer. The Brazilian pharmaceutical industry has been undergoing change due to stricter sanitary requirements following the enactment of the Generic Law in 1999. This paper presents the results of a research study aimed at clarifying the rationale employed by national pharmaceutical companies in selecting and prioritizing their new product development projects. Consequently, proposals for an analytical structure that could help these companies better select their products were produced. The research was carried out using case study methodology in which four different companies were investigated. The results of the field study confirmed that these companies had a non-structured Product Development System and that the selection of new product development projects was made on a non-systematic basis. The research also identified key criteria for the selection of projects of new pharmaceutical products, which provided the basis for the preparation of a proposal for a managerial standard for application of New Product Portfolio Management.

AMBIGUITY REDUCTION IN NEW PRODUCT DEVELOPMENT PROJECTS

2008 ◽  
Vol 12 (04) ◽  
pp. 573-596 ◽  
Author(s):  
ERIC BRUN ◽  
ALF STEINAR SAETRE
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Development Projects ◽  
Essential Component ◽  
Fuzzy Front End ◽  
Front End ◽  
Deductive Method ◽  
Ambiguity Reduction

In this paper, we argue that ambiguity is an essential component of "fuzziness" in the Fuzzy Front End of New Product Development (NPD), and that a better understanding of how ambiguity emerges and is reduced, is called for. We explore the process by which ambiguity was reduced in four NPD projects, and propose a model that enhances our understanding of this process. Ambiguity arises as multiple interpretations, and interpretations can be understood as hypotheses, hence these can be tested by using the hypothetical-deductive method (HDM). We present a model showing that ambiguity in NPD projects is efficiently reduced by applying the HDM to test the multiple interpretations that give rise to ambiguity and the assumptions underlying these interpretations. We discuss theoretical implications and the usefulness of the model for practitioners of NPD.

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