One of the key issues of the current courier services in Malaysia is the efficiency of the courier itself. In
today's competition, many factors have recognized that influence the efficiency of courier services. Hence,
numbers of analytical models and formu
las were introduced to measure the efficiency of courier service.
This paper presents a practical approach for identifying the level of customers’ satisfaction towards
courier service companies using Data Envelopment Analysis and four courier services whic
h were
Poslaju, City
-
Link
Express
, J&T Expres
s, and GD
Express in Hulu Terengganu were selected. Data
Envelopment Analysis is chosen in this study because it can deal with complex connections between
several inputs and outputs on performance evaluation iss
ues. The input criteria considered in this study
are assurance, empathy, reliability, responsiveness, tangibility, and price. Meanwhile, customer
satisfaction is chosen as the output criteria. The results showed that Poslaju is ranked as the most
efficient
company, followed by City
-
Link
Express
in second and J&T Express as the third. The least
efficiency score obtained makes GD
Express as the last ranked courier service among these four courier
services. Furthermore, the results are mainly influenced by the
input criteria of assurance, empathy, and
tangibility. This study helps the customer to select the most efficient courier service that can save their
time, money, and energy. Finally, this study also can guide courier services to decide on which criteria
are effective to be improved to enhance their business performance.