A longitudinal study of the creation methods used by entrepreneurs to develop new products and services

2020 ◽  
Vol 24 (6) ◽  
pp. 482
Author(s):  
José Osvaldo De Sordi ◽  
Reed Elliot Nelson ◽  
Manuel Meireles ◽  
Marcos Hashimoto ◽  
Milton De Freitas Chagas Junior
Keyword(s):  
Longitudinal Study ◽  
New Products ◽  
The Creation

A longitudinal study of the creation methods used by entrepreneurs to develop new products and services

2020 ◽  
Vol 24 (6) ◽  
pp. 482
Author(s):  
Milton De Freitas Chagas Junior ◽  
Marcos Hashimoto ◽  
Manuel Meireles ◽  
José Osvaldo De Sordi ◽  
Reed Elliot Nelson
Keyword(s):  
Longitudinal Study ◽  
New Products ◽  
The Creation

Product Innovation in the Crafts Sector

2019 ◽  
Vol 5 (2) ◽  
pp. 100-109
Author(s):  
Maria Sarmento ◽  
Marlene Amorim ◽  
Marta Ferreira Dias ◽  
Mara Madaleno
Keyword(s):  
Product Innovation ◽  
Consumer Preferences ◽  
New Products ◽  
European Countries ◽  
Added Value ◽  
Timely Manner ◽  
European Context ◽  
Territorial Identity ◽  
Relevant Topic ◽  
The Creation

Background: Innovation can result from progressive or significant changes to existing products leading to improvements in performance and user value. This is the type of innovation that is more easily perceived by the consumer, as it results in the creation of new products or the improvement of existing ones. Innovation in the Crafts Sector is a relevant topic to address market changes, and meet evolving consumer preferences. In this vein, artisans need to meet the calls for regularly investing in the design of new products and processes, with the purpose of achieving the sustainability of their business. Methods: This article addresses the existing calls for contextualizing the crafts sector and for fostering product innovation in this area, by investigating the barriers and problems faced by artisans, as well as by exploring existing experiences in overcoming them. The article builds on data collected in five European countries, under the scope of the Erasmus+ Project Craftsmanship+ “Fostering a New and Competitive Approach to Crafts and Semi Industrial high added-value sectors”1. Results and Conclusion: The aim is to analyze the importance of the crafts sector in a European context. This article contributes in a timely manner to the understanding of the crafts sector by paying attention to the obstacles that artisans face in order to ensure the sustainability of their business by introducing product innovation into their organization and/or market. This study offers a collection of innovation experiences in realities that are very significant for territorial identity, and thus aims to provide an incentive for further research.

scholarly journals Patent Licensing, Technology Transfer, & Innovation

2016 ◽  
Author(s):  
Mark Lemley
Keyword(s):  
Technology Transfer ◽  
New Products ◽  
Patent Licensing ◽  
Transfer Of Technology ◽  
The World ◽  
The Creation

Traditional justifications for patents are all based on direct or indirectcontribution to the creation of new products. Patents serve the socialinterest if they provide not just invention, but innovation the world wouldnot otherwise have. Non-practicing entities (NPEs) as well asproduct-producing companies can sometimes provide such innovation, eitherdirectly, through working the patent or transfer of technology to otherswho do, or indirectly, when others copy the patented innovation. Theavailable evidence suggests, however, that patent licensing demands andlawsuits from NPEs are normally not cases that involve any of theseactivities.Some scholars have argued that patents can be valuable even withouttechnology transfer because the ability to exclude others from the marketmay drive commercialization that would not otherwise occur. We demonstratethat even if various commercialization theories can sometimes justifypatent protection, they cannot justify most NPE lawsuits or licensingdemands.

scholarly journals Alternative Materials and Methodology in Contemporary Design

2019 ◽  
Vol 11 (1) ◽  
pp. 39-42
Author(s):  
Anita Darabos ◽  
Judit Szalai
Keyword(s):  
Decision Making ◽  
Product Development ◽  
Natural Resources ◽  
New Products ◽  
Natural Materials ◽  
Ecological Requirements ◽  
Industrial Sectors ◽  
Alternative Materials ◽  
Environmental Considerations ◽  
The Creation

Abstract Nowadays, concerns related to mankind’s increasing and destructive impact on the environment have influenced and changed the paradigms of product development; this in turn has brought about the appearance of environmental considerations in the creation and design of new products. Numerous industrial sectors have changed their processes of product development and production to meet the ecological requirements. Issues such as the scarcity of natural resources, increasing consumption and increasing pollution also present a number of problems. This article presents a process of comparing new alternatives with a specific methodology of decision-making. It is primarily focused on the use of rare natural materials and resources that are extracted and processed.

scholarly journals Development of Swiss Biotechnology Beyond the Biopharmaceutical Sector In memoriam Prof. Dr. Oreste Ghisalba (1946–2018)

2020 ◽  
Vol 74 (5) ◽  
pp. 345-359 ◽  
Author(s):  
Hans-Peter Meyer ◽  
Oleg Werbitzky
Keyword(s):  
New Products ◽  
Point Of View ◽  
Full Potential ◽  
Large White ◽  
Sustainable Operations ◽  
White Biotechnology ◽  
Deep Knowledge ◽  
Business Opportunities ◽  
In Memoriam ◽  
The Creation

Although diverse, the potential business opportunities for biotechnology outside the biopharmaceutical market are very large. White biotechnology can offer sustainable operations and products, while investments tend to be lower than those in red biotechnology. But a number of bottlenecks and roadblocks in Switzerland must be removed to realise the full potential of white biotechnology. This was also the point of view of Oreste Ghisalba, who wanted to be part of a new initiative to facilitate the creation of additional business, new processes and new products. This initiative requires the identification and the use of synergies and a much better cooperation between academia and industry through targeted networking. Unfortunately, we must carry on with this task without Oreste, whom we will miss for his deep knowledge and friendship.

Bookselling

2019 ◽  
pp. 397-408
Author(s):  
Niels Peter Thomas
Keyword(s):  
Technological Innovation ◽  
Business Models ◽  
New Products ◽  
Stable System ◽  
New Business ◽  
The Creation ◽  
Changing Demographics ◽  
New Business Models

Booksellers have always been vital to the publishing mix, making or breaking books’ success, but bookselling is now very much in transition. Coming from a stable system of wholesale and retail, we have seen the rise of chain bookstores, followed by the creation of the world’s largest and most powerful bookshop—Amazon.com. Entirely new business models for all book formats have emerged in the last decade, as well as new products and services consisting of books and related media. Bookselling remains in many countries a highly regulated business, but will see further change due to dependencies between the different book business models, technological innovation, the continuing competition with related industries, and a changing demographics of book buyers.

Research Note: The Creation of Capabilities in New Ventures—A Longitudinal Study

1999 ◽  
Vol 20 (1) ◽  
pp. 125-142 ◽  
Author(s):  
Robert K. Kazanjian ◽  
Hayagreeva Rao
Keyword(s):  
Longitudinal Study ◽  
New Ventures ◽  
Research Note ◽  
The Creation

scholarly journals Investigación de mercados de un instrumento de análisis articular: un caso práctico

2019 ◽  
pp. 57-64
Author(s):  
A. Tortosa Tarancón
Keyword(s):  
Market Research ◽  
New Products ◽  
Product Market ◽  
Marketing Strategies ◽  
Communication Strategy ◽  
Market Data ◽  
Analysis Instrument ◽  
The Creation ◽  
The Right ◽  
Push Model

El proceso de lanzamiento de nuevos productos debe estar basado en datos del mercado que permitan realizar una estrategia de entrada y comunicación que permita minimizar al máximo la incertidumbre. El objetivo del trabajo fue realizar una investigación de mercados para establecer una estrategia de ventas y comunicación adecuada para un instrumento de análisis del tobillo. Para ello se administró un cuestionario a 138 deportistas y 130 fisioterapeutas. Los resultados sugieren realizar una estrategia de comunicación centrada en un modelo push y una estrategia de ventas concentrada, sin necesidad de segmentación por disponibilidad de pago por el producto o edad. Por lo que podemos concluir que esta investigación de mercados tuvo el resultado esperado, y ayudó a crear estrategias de marketing centradas en el encaje producto-cliente. The launch of new products process must be based on market data that let make an entrance and communication strategy that will make decrease uncertainty. The main objective of this market research is to establish a suitable sales and communication strategy for an ankle analysis instrument. To reach the objective, a questionnaire was administered to 138 athletes and 130 physiotherapist. The results support a communication strategy based in a push model and a focused sales model, without necessity of segmentation by pay availability or age. We can conclude that this market research had the result expected, and helped to the creation of the right marketing strategies focused on the product-market fit.

The Book Market, the Good Reader, and the Rise of Fan Fiction

2019 ◽  
pp. 29-67
Author(s):  
Matthew H. Birkhold
Keyword(s):  
New Products ◽  
Book Trade ◽  
Good Reader ◽  
Fan Fiction ◽  
Book Market ◽  
Reading And Writing ◽  
For Profit ◽  
Educational Framework ◽  
The Creation

Chapter 1 documents the rise of fan fiction in the decades after 1760, as it transformed from something radically unexpected to an accepted, if hotly debated, literary practice. This chapter argues that widespread changes in reading and writing habits, as well as the emergence of new aesthetic theories, provided a social and educational framework that primed readers to write fan fiction. The attendant writing revolution modified the book trade in ways that further spurred the creation of fan fiction. As the market became saturated with novels, publishers and booksellers looked for promising new products. Because works of fan fiction had established audiences, these texts became a safe bet for profit-hungry publishers and authors. The result was the proliferation of fan fiction.

scholarly journals Consumer Learning and The Creation of Primacy Advantages For Followers

1970 ◽  
Vol 17 (2) ◽  
pp. 145-162
Author(s):  
Brian Engelland ◽  
Bruce Alford
Keyword(s):  
New Products ◽  
Relative Advantage ◽  
Consumer Learning ◽  
The Creation

This paper examines the basis for the primacy advantages that pioneersenjoy, then applies it to the strategic plight of followers. The authors developand test a Model of Innovation Learning that shows how individuals relatetheir understanding of new products to those with which they've had previousexposure. In an application of the model to the introduction of a new packagedgood, three factors - relative advantage, expertise, and familiarity arefound to have statistically significant effects on perceived distinctiveness;and perceived distinctiveness is found to be a predictor of perceptual separationand primacy advantage. Suggestions are given to assist in strategy formulationdecisions for followers.

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