Digital India is one of the vital initiatives introduced by our Indian Government to “Develop the online infrastructure” and to make sure that the Services given to the citizens by the government is available to them digitally. The target year to transform digital in all the sectors is set us 2020 and it is expected to happen based on successful adoption of information technology.Adopting information technology results in „Digital Transformation‟ and it is realized as the needful change of the hour by the entrepreneurs in all the sectors. Though the large scale organisations are comparatively in ready state for Digital transformation, most of the Small and Medium Enterprises (SMEs) have their own challenges in adopting information technology. This article has included the prime challenges in information technology adoption such as digital Illiteracy, connectivity, compatibility, cybercrime threat, inter departmental co-ordination, financial affordability and resistance to change Mind set. In spite of all these challenges, digital transformation is identified as unavoidable and vital in the present business scenario. Hence, the researcher has taken an attempt to identify the influencers and inhibitors involved in the process of information technology adoption among the SMEs in Tamilnadu State by analysing their demographic and organisational variables. The research results interpret about the digital perception of the SMEs, their difficulties and readiness to adopt information technology. The research findings highlight the prevailing need for digital literacy and better connectivity for better digital transformation.
Digital Transformation in Small and Medium Sized Enterprises: Business Model Innovation and Information Technology Adoption The Case of Austria
