Intentions without attention: challenges in agricultural extension communication in Ethiopia

Agricultural extension agent was the main spearhead in carrying out counseling. A good agricultural extension agent can be reflected in their performance. The purpose of this study were: (1) describe the characteristics of agricultural extension agent, (2) describe the level of competence, level of work motivation, and describe level of performance of agricultural extension agent, (3) analyze the relationship between characteristics of agricultural extention agent and the level of performance of agricultural extension agent, (4) analyze the relationship between the level of competency of agricultural extension agent and the level of performance of agricultural extension agent, (5) analyze the relationship between the level of motivation of agricultural extension agent and the level of performance of agricultural extension agent. Responden in this study were 48 field extension agent who are civil servant in Ciamis Regency West Java and selected by census. Data were analyzed using Rank Spearman correlation test. The results showed that agricultural extension agent in Ciamis Regency were dominated by extension agent who were old, undergraduate educated, had little training, and had a long working period. Agricultural extension agent in Ciamis Regency generally have sufficient competency which tends to be high and generally dominated by the need for achievement motivation. The results also show that there is a relationship between managerial competence and performance, social competence with performance, technical competence with performance, level of competency with performance, and the need for achievement with performance.Keywords: Agricultural Extension Agent,Competence, Motivation, Performance.

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Preferensi Penyuluh Pertanian dalam Menggunakan Media Komunikasi

Jurnal Sains Komunikasi dan Pengembangan Masyarakat [JSKPM] ◽

10.29244/jskpm.2.6.803-812 ◽

2019 ◽

Vol 2 (6) ◽

pp. 803

Author(s):

Putik Bunga Derana ◽

Hadiyanto Hadiyanto

Keyword(s):

Agricultural Extension ◽

Communication Media ◽

Survey Method ◽

Information Media

Agricultural extension is identical with the use of communication media either in searching for information or for delivering extension material. The objective of this research is to analyze the preferences of agricultural extension workers in using communication media, and how the relation of demographic and psychographic characteristics with the use of communication media. This research used a survey method to all agricultural extension workers of PNS and THL (42 respondents) residing in Balai Penyuluhan Pertanian I, VII, and X Kabupaten Bogor whose research location was chosen purposely. The result of this research shown that most agricultural extension workers have a preference for internet, books, leaflets, tabloids, magazines, and brochures as information media, and flipchart, photos and videos, slides, and leaflets as extension media. Then the demographic and psychographic characteristics tend not to have a correlation to the preferences of agricultural extension workers in using information and extension media.Keywords: agricultural extension workers, communication media, preferenceABSTRAK Penyuluhan pertanian identik dengan penggunaan media komunikasi baik dalam mencari informasi maupun untuk menyampaikan materi. Penelitian ini bertujuan untuk menganalisis preferensi penyuluh pertanian dalam menggunakan media komunikasi, bagaimana hubungan karakteristik demografis dan psikografis dengan penggunaan media komunikasi. Penelitian ini menggunakan metode survei kepada seluruh penyuluh pertanian PNS dan THL (42 responden) yang berada di Balai Penyuluhan Pertanian I, VII, dan X Kabupaten Bogor yang lokasi penelitiannyanya dipilih secara sengaja. Hasil penelitian menunjukkan bahwa sebagian besar penyuluh pertanian memiliki preferensi terhadap media internet, buku, leaflet, tabloid, majalah, dan brosur sebagai media informasi, sedangkan media flipchart, foto dan video, slide, dan leaflet sebagai media penyuluhan. Kemudian karakteristik demografis maupun psikografis cenderung tidak memiliki hubungan terhadap preferensi penyuluh pertanian dalam menggunakan media informasi dan penyuluhan. Kata Kunci: media komunikasi, penyuluh pertanian, preferensi.

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