Preferensi Penyuluh Pertanian dalam Menggunakan Media Komunikasi

2019 ◽  
Vol 2 (6) ◽  
pp. 803
Author(s):  
Putik Bunga Derana ◽  
Hadiyanto Hadiyanto
Keyword(s):  
Agricultural Extension ◽  
Communication Media ◽  
Survey Method ◽  
Information Media

Agricultural extension is identical with the use of communication media either in searching for information or for delivering extension material. The objective of this research is to analyze the preferences of agricultural extension workers in using communication media, and how the relation of demographic and psychographic characteristics with the use of communication media. This research used a survey method to all agricultural extension workers of PNS and THL (42 respondents) residing in Balai Penyuluhan Pertanian I, VII, and X Kabupaten Bogor whose research location was chosen purposely. The result of this research shown that most agricultural extension workers have a preference for internet, books, leaflets, tabloids, magazines, and brochures as information media, and flipchart, photos and videos, slides, and leaflets as extension media. Then the demographic and psychographic characteristics tend not to have a correlation to the preferences of agricultural extension workers in using information and extension media.Keywords: agricultural extension workers, communication media, preferenceABSTRAK Penyuluhan pertanian identik dengan penggunaan media komunikasi baik dalam mencari informasi maupun untuk menyampaikan materi. Penelitian ini bertujuan untuk menganalisis preferensi penyuluh pertanian dalam menggunakan media komunikasi, bagaimana hubungan karakteristik demografis dan psikografis dengan penggunaan media komunikasi. Penelitian ini menggunakan metode survei kepada seluruh penyuluh pertanian PNS dan THL (42 responden) yang berada di Balai Penyuluhan Pertanian I, VII, dan X Kabupaten Bogor yang lokasi penelitiannyanya dipilih secara sengaja. Hasil penelitian menunjukkan bahwa sebagian besar penyuluh pertanian memiliki preferensi terhadap media internet, buku, leaflet, tabloid, majalah, dan brosur sebagai media informasi, sedangkan media flipchart, foto dan video, slide, dan leaflet sebagai media penyuluhan. Kemudian karakteristik demografis maupun psikografis cenderung tidak memiliki hubungan terhadap preferensi penyuluh pertanian dalam menggunakan media informasi dan penyuluhan. Kata Kunci: media komunikasi, penyuluh pertanian, preferensi.

Digital Information Media of the Salman ITB Halal Center in improving Marketing Performance of Halal Lecture Program

2021 ◽  
Vol 14 (1) ◽  
pp. 42-53
Author(s):  
Raditya Pratama Putra ◽  
Indri Rachmawati ◽  
Yuristia Wira Cholifah
Keyword(s):  
Digital Media ◽  
Communication Process ◽  
Digital Marketing ◽  
Communication Media ◽  
Digital Information ◽  
The Public ◽  
Study Approach ◽  
Marketing Performance ◽  
Information Media ◽  
Ease Of Access

The community can make wise use of the existing communication media as well as the growing communication media. The era of connectivity brought many changes to the communication media which is currently known as digital media. Digital media provides many opportunities and advantages for finding and sharing information. The purpose of this research is to look at the digital communication media used in the Halal Lecture program and to see the digital marketing communication process carried out by the Halal Salman ITB center regarding the Halal Lecture program. The research method used is qualitative with a case study approach. As for the results of this research, the digital information media Instagram is used by the Salman Halal Center ITB to inform and market the Halal Lecture program by paying attention to the elements of the message's purpose. Information and persuasion is conveyed through an e-flyer posted on the official Instagram @salmanitb. Not only that, the public also participates in digital marketing through Whatsapp broadcast messages, personal Instagram stories and Whatsapp stories. Ease of access and reach of digital media are benefits that can be obtained by users, therefore digital media can be applied in various fields of activity ranging from education, campaigns, entertainment, to marketing.

scholarly journals ANALISIS PERSEPSI PETANI PETERNAK TERHADAP PERAN PENYULUHAN DALAM PENGEMBANGAN AGRIBISNIS PETERNAKAN BABI DI DESA GIWAN KECAMATAN TIOM KABUPATEN LANNY JAYA

ZOOTEC ◽  
2019 ◽  
Vol 39 (2) ◽  
pp. 302
Author(s):  
Elinde Yoman ◽  
M T Massie ◽  
R E.M.F Osak ◽  
J Pandey
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Agricultural Extension ◽  
Survey Method ◽  
Extension Agents ◽  
Purposive Sampling ◽  
Pig Farming ◽  
Pig Farm

ANALYSIS OF FARMERS' PERCEPTIONS TOWARD THE ROLE OF COUNSELING IN THE DEVELOPMENT OF PIG FARMING ON AGRIBUSINESS IN GIWAN VILLAGE, TIOM DISTRICT, LANNY JAYA REGENCY. The objective of this study was to determine farmer’s perceptons toward the role of agricultural extension agents in the development of pig livestock agribusiness for breeder’s in Giwan Village, Tiom District, Lanny Jaya Regency. This study used a survey method. Sample of group breeder wasdetermined by purposive sampling and sample of breeders was selected by simple random sampling method. The results of the study showed that: (1) Most pig farmers in Giwan village had good or high perceptions of extension workers in their roles as educators (80%), still have moderate as consultants (75%), as motivators (75%), and as organizers (80%) of farmers in providing counseling in Giwan village. The conclusion of this research was farmers in Giwan village have good perceptions of extension workers in their roles as educators, motivators, and as organizers of farmers in managing pigs' business.Keywords:  Agribusiness, Pig Farm, Extension, Giwan. 

scholarly journals PERAN PENYULUH PERTANIAN LAPANGAN DALAM MENDAMPINGI KELOMPOK TANI PADI DI KECAMATAN LALAN KABUPATEN MUSI BANYUASIN

2017 ◽  
Vol 6 (1) ◽  
pp. 30
Author(s):  
Yusuf Yusuf Hidayat ◽  
Mustopa Marli Batubara ◽  
Rahmat Kurniawan
Keyword(s):  
Data Collection ◽  
Random Sampling ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Agricultural Extension ◽  
Survey Method ◽  
Extension Field ◽  
Rice Farmers ◽  
Collection Methods

The Role of Agricultural Extension Workers In Assisting Farmers Rice at Lalan Distric Musi Banyuasin Regency. This study aims to find out how the role of Agricultural Extension Workers In Assisting Farmers Rice at Lalan Distric Musi Banyuasin Regency. Research has been conducted in the of BP3K Karang Agung Tengah Lalan Distric Musi Banyuasin Regency June-August, 2016. The method used in this study is a survey method, sampling method used in this study is simple random sampling, data collection methods used in this research were interviews and observations of agricultural extension field and farmers instance guided by questions (quisoner ) which has been prepared. The results showed that the role of Agricultural Extension Workers in the BP3K Karang Agung Tengah is a consultant, facilitator, and educator resources to assist rice farmers groups in the of Lalan District Musi Banyuasin Regency.

scholarly journals BPP UTILIZATION BY FARMERS TO SUPPORT INDONESIA AS BARNS THE WORLD

2021 ◽  
Vol 21 (02) ◽  
pp. 121-126
Author(s):  
Iranita Haryono ◽  
Astrini Padapi ◽  
Ayu Wulandary
Keyword(s):  
Agricultural Extension ◽  
Survey Method ◽  
Extension Agents ◽  
Extension Programs ◽  
Extension Services ◽  
Self Sufficiency ◽  
Extension Center

One of the efforts to achieve national food security is by strengthening assistance and counseling to farmers as the main actors. One of the extension links closest to the community and located at the sub-district level is the Peratanian Extension Center (BPP). The function and role of BPP is developed to achieve the desired expectations, namely food self-sufficiency and improvement of farmer welfare. Therefore, there is a need for a special study to be able to determine the level of responsiveness, responsibility and quality of agricultural extension services carried out by the BPP in Sidenreng Rappang Regency. This reserch aims to determine the performance of agricultural extension agents in Sidenreng Rappang Regency in terms of the level of accountability of agricultural extension activities based on indicators of responsiveness, responsibility and quality of extension services. The research was conducted from July to October in Sidenreng Rappang Regency. This research used a survey method. Determination of the sample of this study was carried out purposively on extension workers at the local BPP. Data collected descriptively by cross tabulation. Data analysis used scoring parameters, proportion, maximum, minimum and average values. The results show that the agricultural instructor's Performance Score is 294 which is interpreted into a moderate category score, which means that the ability of the BPP is sufficient to be able to recognize the needs of the assisted farmers, is sufficient to develop extension programs / activities that are in accordance with the wishes / aspirations of local farmers, and sufficient in providing service to farmers.

scholarly journals Tingkat Kinerja Penyuluh Pertanian di Kabupaten Ogan Komering Ulu (OKU) Selatan

2015 ◽  
Vol 11 (1) ◽  
Author(s):  
Tiara Aprilia Hernanda ◽  
Anna Fatchiya ◽  
Ma'mun Sarma
Keyword(s):  
Agricultural Extension ◽  
Qualitative Approach ◽  
Survey Method ◽  
Extension Agents ◽  
Individual Quality ◽  
Scoring Method ◽  
Continuous Evaluation ◽  
Overall Performance

<p>The existence of professional agri-extension worker is main extension’s issue to move it effectively and efficiently. Professionalism related with agri-extension worker’s performance. The existing main problem is agri-extension worker’s performance in Indonesia is quite low. It is because of agri-extension worker has low individual quality, include in some district in South Sumatera. Therefore, the objectives of this study is to measure the performance of agri-extension worker. The research used a survey method with quantitative and qualitative approach. It conducted in South Ogan Komering Ulu (OKU) District, South Sumatera Province, with census method to sampling. The respondents of the study were 65 of agri-extension workers. The scoring method used the measurement indicators from The Regulation of Minister of Agriculture Number. 91/Permentan/OT.140/9/2013. Overall performance of agricultural extension agents in South OKU District is in well category. It is supported by the worker's ability to prepare and implement extension’s activities. However, there are shortcomings in terms of extension’s evaluation had been done. Thus, it is required a continuous evaluation.</p><p>Keywords: extension performance, extension, extension worker</p>

scholarly journals THE BEHAVIOR IN UTILIZING INTERNET BANKING AS COMMUNICATION MEDIA

2018 ◽  
Vol 10 (3) ◽  
pp. 31-48
Author(s):  
Aprih Santoso ◽  
Emaya Kurniawati
Keyword(s):  
Information Technology ◽  
Rapid Development ◽  
Social Factor ◽  
Internet Banking ◽  
Test Reliability ◽  
Financial Behavior ◽  
Communication Media ◽  
Survey Method ◽  
The Impact ◽  
Branch Bank

 The rapid development of information technology is the impact of globalization. The development of information technology requires that every organization needs information, not only business or government, but also the world of financial institutions. In accordance with this, the information technology has very important position in banking.  The purpose of this research is to analyze and to test empirically the influence of social factors, affect on intentions and its impact on financial behavior in utilizing internet banking technology as communication media. The method used in data collection is survey method by spreading the questionnaires. The research data obtained is based on the perception of students of Economics Faculty, University of Semarang on the use of internet banking technology implemented by Assistant Branch Bank of BNI Bank in University of Semarang environment as medium of communication between students and University of Semarang, with 96 respondents. The research method used validity test, reliability test, and classical assumption test, hypothesis test, multiple linear regression models with SPSS 23. Result of testing and analysis found that social factor and affects directly and indirectly did not affect the financial behavior of internet banking technology utilization implemented by Assistant Branch Bank of BNI Bank in University of Semarang environment as communication media of students with university, through the intention of internet banking technology usage by showing insignificant results.

scholarly journals Pengaruh Saluran Komunikasi Interpersonal terhadap Keputusan Adopsi Inovasi Pertanian Bioindustri Integrasi Seraiwangi–Ternak di Provinsi Jawa Barat

2017 ◽  
Vol 34 (2) ◽  
pp. 135
Author(s):  
NFN Rushendi ◽  
Sarwititi Sarwoprasdjo ◽  
Retno Sri Hartati Mulyandari
Keyword(s):  
Interpersonal Communication ◽  
Random Sampling ◽  
Information Sources ◽  
Local Community ◽  
Multinomial Logistic Regression ◽  
Organic Fertilizer ◽  
Communication Media ◽  
Survey Method ◽  
Adoption Decision ◽  
Cluster Random Sampling

<strong>English</strong><br />Citronella-livestock bio-industry farming system is an innovative integrated farming model consisting of citronella farming, livestock, and other farming and product processing related activities in a biomass and material circular manner. Development of this innovation is still going on, but innovation delivery to the local community is still sub-optimal. The reason is presumably due to some determinants of adoption decision including communication form, delivery method, innovation recipients, and technological innovation. The objective of the study is to analyze the level of adoption decision and the influence of interpersonal communication media. The study used survey method with descriptive quantitative approach using multinomial logistic regression. The location was selected purposively. The survey was conducted in the period of March–May 2016 from 230 farmers who were selected using cluster random sampling technique. Results indicated that technology components adopted by farmers including plant citronella, use of dung manure for organic fertilizer and household biogas, and yoghurt processing. Factors influencing innovation adoption decision are interpersonal communication media through talk, dialogue, and results show. Credibility factors of information sources influencing adoption decision are confidence level and competency of information sources from fellow farmers, existing institutions, extension workers, and staff of the experimental station.<br /><br /><br /><strong>Indonesian</strong><br />Pertanian bioindustri integrasi serai wangi-ternak merupakan model pertanian terpadu yang terdiri atas usaha tani serai wangi, peternakan, dan kegiatan usatani maupun pengolahan hasil lainnya dalam bentuk siklus biomassa dan materi. Pengembangan inovasi tersebut masih berjalan, namun penyampaian inovasi kepada masyarakat sekitar belum optimal. Hal ini disebabkan oleh beberapa faktor penentu keputusan adopsi termasuk bentuk komunikasi yang disampaikan, metode penyampaian, penerima inovasi, dan teknologi inovasi. Penelitian bertujuan untuk mengetahui tingkat keputusan adopsi dan pengaruh media komunikasi interpersonal. Penelitian menggunakan metode survei melalui pendekatan kuantitatif deskriptif dengan uji regresi multinomial logistic. Lokasi penelitian dipilih secara purposive di Desa Cikahuripan, Kecamatan Lembang, Kabupatan Bandung Barat. Penelitian dilakukan selama bulan Maret–Mei 2016 dengan jumlah responden sebanyak 230 petani yang dipilih dengan teknik cluster random sampling. Hasil penelitian menunjukkan bahwa komponen teknologi yang diadopsi petani meliputi menanam serai wangi, pemanfaatan limbah kotoran ternak menjadi pupuk organik dan biogas rumah tangga, serta membuat yoghurt. Faktor yang memengaruhi keputusan adopsi inovasi adalah media komunikasi interpersonal melalui ceramah, dialog, dan demonstrasi hasil. Faktor kredibilitas sumber informasi yang memengaruhi keputusan adopsi adalah tingkat kepercayaan dan kompetensi sumber informasi dari sesama petani, kelembagaan yang ada, penyuluh, dan staf Kebun Percobaan.

scholarly journals Persepsi Petani terhadap Implementasi Teknologi Informasi dan Komunikasi dalam Penyuluhan Pertanian

2021 ◽  
Vol 17 (2) ◽  
pp. 136-144
Author(s):  
Zulham Sirajuddin ◽  
Pepi Liskawati Kamba
Keyword(s):  
Technology Acceptance ◽  
Agricultural Extension ◽  
Education Level ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Survey Method ◽  
Perceived Ease Of Use ◽  
Information And Communication ◽  
Quantitative Descriptive ◽  
Acceptance Model

In the era of Industry 4.0, the use of Information and Communication Technology (ICT) is vital in agricultural extension. However, there are still variations in the use and adoption of ICTs at the  farmer levels as not every region can optimize the use of ICT in agricultural extension. This study aims to identify the diversity of access to ICT by farmers, and identify farmers' perceptions of the use of ICT. This study used a survey method with quantitative descriptive data analysis, distributed to 73 sample respondents. The questionnaire was compiled using the Technology Acceptance Model (TAM) theory lens, using two aspects in analyzing technology acceptance: perceived usefulness and perceived ease of use. The results showed that the use of smartphones by farmers was high with access ownership above 60%. ICT is well accepted by respondents compared to conventional media. There is a significant relationship between the education level of farmers and perceived ease of use, with a correlation coefficient of .322. It can be concluded that smartphones have considerable potential to be used in agricultural extension, and there is a need of strategy to improve the ease of use of smartphones for farmers with low education level.

scholarly journals PERAN PENYULUH BAGI PETERNAK DALAM USAHA PETERNAKAN KERBAU DI KECAMATAN MOA KABUPATEN MALUKU BARAT DAYA

2021 ◽  
Vol 9 (1) ◽  
pp. 51-58
Author(s):  
Carolina Anaktototy ◽  
George S. J. Tomatala ◽  
Lily Joris
Keyword(s):  
Descriptive Analysis ◽  
Agricultural Extension ◽  
Survey Method ◽  
Extension Services ◽  
Purposive Sampling ◽  
Qualitative Descriptive

This study aims to examine the role of extension workers for breeders in buffalo farming in Moa District, Southwest Maluku Regency. The method used in this research is survey method, the sample is determined by purposive sampling., The form of qualitative descriptive analysis with the first stage is checking the data, in this activity it is carried out after conducting an interview (filling out a list of questions). Based on the results of the research, the performance of agricultural extension services at the Moa Subdistrict BPP in developing buffalo farming in the research village is running well but not yet optimal. This is because the quantity of extension workers is still small and the quality of the timeliness of extension workers in completing the work is not good because the amount of work to be done is not balanced with the quantity of extension workers. In addition, there is still a lack of infrastructure for extension workers such as the posluhdes (Village Extension Officer).

scholarly journals KARAKTERISTIK PENYULUH DALAM PEMANFAATAN MEDIA SOSIAL SEBAGAI MEDIA INFORMASI PERTANIAN

2020 ◽  
Vol 4 (1) ◽  
pp. 111-124
Author(s):  
Lutfi Humaidi ◽  
Aida Vitayala S Hubeis ◽  
Herien Puspitawati ◽  
Oos E M Anwas
Keyword(s):  
Social Media ◽  
Descriptive Analysis ◽  
Agricultural Extension ◽  
Extension Agents ◽  
Independent Variables ◽  
The Social ◽  
Pls Analysis ◽  
Information Media ◽  
Use Of Social Media ◽  
Collection Methods

This research was an explanatory research that explains the phenomena that influence the social media utilization as agricultural information media. This research was conducted in Riau Islands Province from May to September 2019. The research sample was determined by census method. The total number of 90 Civil Servants (PNS) and Agricultural Extension Workers Relief Personnel (THL-TBPP), all of which were used as respondents in this research. The research variables consist of independent variables, namely the characteristics of extension agents (X), and the dependent variable, namely the use of social media (Y). Data collection methods in this study used questionnaires, interviews, and documentation. Analysis of the data used: descriptive analysis, and PLS analysis with SmartPLS 3.0 software. The results showed that the characteristics of extension workers were in the low category, while the use of social media was in the medium category. Utilization of social media that is reflected through facebook, whatsapp and youtube is influenced by the characteristics of instructors that are reflected through age, experience as counselors and cosmopolitan.

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