Cost-to-serve: a strategic tool for decision making in hotel industry using fuzzy technique

2017 ◽  
Vol 26 (4) ◽  
pp. 476
Author(s):  
Sandeep Patil ◽  
Ayush Sharma ◽  
Shilpa Parkhi
Keyword(s):  
Decision Making ◽  
Hotel Industry ◽  
Cost To Serve

Decision-making Framework of Customer Perception of Value in Taiwanese Spa Hotels

2011 ◽  
Vol 39 (9) ◽  
pp. 1183-1192 ◽  
Author(s):  
Iuan-Yuan Lu ◽  
Jerry Yuwen Shiu
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Hotel Industry ◽  
Perceived Value ◽  
Service Industries ◽  
Hierarchical Multiple Regression ◽  
Customer Perception ◽  
Value Perception ◽  
Willingness To Buy ◽  
Perceived Price

In this study we examined the framework linking antecedents of perceived value and willingness to buy in the Taiwanese spa hotel industry. We developed 6 hypotheses to identify the factors that are evaluated by customers. Hierarchical multiple regression analysis of data collected from hotels in 4 major spa regions in Taiwan revealed that the source of multicollinearity among the antecedents resulted in perceived value, which was positively associated with willingness to buy, being assigned varying levels of importance. The results also confirmed the 2 distinct and different effects of perceived price to perceived value and perceived quality in the service domain. Our findings could be used for comparative studies of value perception in other service industries and cultural settings.

Managerial perceptions of cost-system obsolescence and factors that might affect it

2019 ◽  
Vol 31 (7) ◽  
pp. 2884-2913
Author(s):  
Emre Cengiz ◽  
Funda Cengiz ◽  
Muhittin Cavusoglu ◽  
Cihan Cobanoglu
Keyword(s):  
Decision Making ◽  
Factor Analysis ◽  
Significant Relationship ◽  
Hotel Industry ◽  
Competitive Environment ◽  
Equation Modeling ◽  
Additional Insight ◽  
Content Type ◽  
Cost System ◽  
Insight Into

Purpose This study aims to report the descriptive statistics of cost-system obsolescence (CSO) in the Turkish hotel industry and contingent factors that affect the CSO. Design/methodology/approach To validate the reflective measurement model, first, an exploratory factor analysis in statistical package for social sciences was conducted. Then, a confirmatory factor analysis using maximum likelihood in analysis of moment structures was performed to establish the reliability and validity of the construct measurements. Findings The results demonstrate that CSO symptoms did not occur frequently in sample Turkish hotels. Turkish hotels were found to operate in intense competition and a significant relationship between competition intensity (CI) and CSO takes place. The hospitability industry has been perceived as rather uncertain. However, perceived environmental uncertainty (PEU) had no significant effect on CSO, and there was no mediation effect on the relationship between CI and CSO. Turkish hotels were found to perform market-orientated activities at a mediocre level. However, no significant relationship was found between market orientation (MO) and CSO. Additionally, Turkish hotels with decentralized decision-making structures and “prospector-type” strategies were found to have less CSO. On average, Turkish hotels have centralized decision-making structures and pursue “analyzer-type” strategies. Practical implications This study contributes to previous literature related to accounting information in the hotel industry. It also aims to give additional insight into Turkish hotels’ competitive environment, MO activities, decision-making structures and strategies and their association with CSO. Originality/value The study examined CSO in the Turkish hotel industry and factors that affect CSO. The study results provide additional insight into Turkish hotels’ competitive environment, MO activities, hotel structure and strategy. A new model to test CSO was created and validated using structural equation modeling (SEM).

scholarly journals Análisis económico financiero del hotel cabañas balandra de la ciudad de Manta, 2017-2018

ECA Sinergia ◽  
2020 ◽  
Vol 11 (3) ◽  
pp. 118
Author(s):  
Susy Tatiana Toala Mendoza ◽  
Rossana Dolores Toala Mendoza ◽  
José Iván Zambrano Farías ◽  
María José Valarezo Molina
Keyword(s):  
Decision Making ◽  
Hotel Industry ◽  
Financial Statements ◽  
Financial Indicators ◽  
Quantitative Investigation ◽  
Financial Report ◽  
Palabras Clave ◽  
Deductive Method ◽  
Toma De Decisiones ◽  
The Subject

  La hotelería es una rama del turismo que abarca los servicios de alojamiento en diversos establecimientos, para lo cual se realizó un análisis al informe económico y financiero del Hotel Cabañas Balandra correspondiente al año 2017 y 2018 encaminado a la toma de decisiones. Esta empresa hotelera arroja resultados económicos que permiten conocer que ha existido deficiencia en la administración de sus recursos, a pesar que ese encuentra posesionado como uno de los mejores hoteles a nivel nacional. Para este estudio se utilizó como técnica la revisión bibliográfica de las definiciones esenciales para comprender la temática, método analítico y deductivo. Investigación de carácter cuantitativa porque se revisó estados financieros proporcionados por la Superintendencia de Compañías. Se aplicaron indicadores financieros: liquidez, endeudamiento, rentabilidad y actividad. Los mismos que demuestran una pequeña falencia en la liquidez en sus últimos años, el nivel de endeudamiento, patrimonio estable y rentabilidad equilibrada.   Palabras clave: contabilidad; auditoría; indicadores financieros; regulación.   ABSTRACT The hotel industry is a branch of tourism that covers accommodation services in various establishments, for which an analysis was carried out on the economic and financial report of the Hotel Cabañas Balandra corresponding to the year 2017 and 2018 aimed at decision-making. This hotel company produces economic results that allow us to know that there has been a deficiency in the administration of its resources, despite the fact that it is positioned as one of the best hotels nationwide. For this study, the bibliographic review of the essential definitions to understand the subject, analytical and deductive method was used as a technique. Quantitative investigation because financial statements provided by the Superintendency of Companies were reviewed. Financial indicators were applied: liquidity, indebtedness, profitability and activity. The same ones that show a small deficiency in liquidity in their last years, the level of indebtedness, stable equity and balanced profitability.   Keywords: accounting; auditing; financial indicators; regulation.

Combined CFPR and VIKOR Model for Enhancing the Competencies of Domestic Chain Hotel Groups

2019 ◽  
Vol 18 (03) ◽  
pp. 901-927
Author(s):  
Chui-Hua Liu ◽  
Gwo-Hshiung Tzeng ◽  
Po-Yen Lee
Keyword(s):  
Decision Making ◽  
Hotel Industry ◽  
Multiple Criteria Decision Making ◽  
Hotel Management ◽  
Combined Method ◽  
Two Phase ◽  
Resource Based View ◽  
Decision Making Problem ◽  
Fuzzy Preference Relations ◽  
Hotel Managers

Hotel competency is inherently intangible and multivariate. It involves a multiple-criteria decision-making problem. Particularly in the currently rapidly shrinking hotel market in Taiwan, what determines domestic chain hotel groups’ (DCHGs’) competence and survival involves more complex and multiple factors. A practical and effective tool is urgently required for making appropriate decisions. This paper thus proposes a combined consistent fuzzy preference relations (CFPR) and the VIKOR model, aiming to prioritize criteria and solution alternatives for hotel managers. In contrast to prior studies that have used mathematical programming, the model here is also tested using real-world hotel management cases and expert consultation. First, based upon the resource-based view, we propose 21 criteria and six dimensions as the determinants of DCHG competencies. Then, VIKOR is applied to produce the most appropriate alternatives with the corresponding weights obtained using the CFPR method. The combined method successfully manages the problems of linguistic ambiguity and consistency, determines the relative weights of the different factors and provides a ranking priority. The result is compared with some similar methods and is shown to be more useful and reliable. Finally, the verified model can be used to produce strategies. A decision-maker can make selection(s) from the solution formula. Our study may thus contribute to the hotel industry with the efficient decision-making tool of resource-based view (RSV) and two-phase methodologies.

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