Decision-making Framework of Customer Perception of Value in Taiwanese Spa Hotels

2011 ◽  
Vol 39 (9) ◽  
pp. 1183-1192 ◽  
Author(s):  
Iuan-Yuan Lu ◽  
Jerry Yuwen Shiu
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Hotel Industry ◽  
Perceived Value ◽  
Service Industries ◽  
Hierarchical Multiple Regression ◽  
Customer Perception ◽  
Value Perception ◽  
Willingness To Buy ◽  
Perceived Price

In this study we examined the framework linking antecedents of perceived value and willingness to buy in the Taiwanese spa hotel industry. We developed 6 hypotheses to identify the factors that are evaluated by customers. Hierarchical multiple regression analysis of data collected from hotels in 4 major spa regions in Taiwan revealed that the source of multicollinearity among the antecedents resulted in perceived value, which was positively associated with willingness to buy, being assigned varying levels of importance. The results also confirmed the 2 distinct and different effects of perceived price to perceived value and perceived quality in the service domain. Our findings could be used for comparative studies of value perception in other service industries and cultural settings.

scholarly journals PENGARUH PERSEPSI DAN RELIGIUSITAS NASABAH TERHADAP KEPUTUSAN MEMILIH PRODUK GADAI EMAS DI PT BANK SYARIAH MANDIRI KCP MEDAN ISKANDAR MUDA

2020 ◽  
Vol 11 (1) ◽  
pp. 1
Author(s):  
Tiara Sulaikha Rohimi Harahap
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Analysis Method ◽  
Customer Perception ◽  
Independent Variable ◽  
The Impact

This research was conducted to determine the impact of customer's perception and religiosity on the decision making to choose a gold pawning product at PT Bank Syariah Mandiri Medan KCP Iskandar Muda and to find out the most dominant variable which effect the decision of choosing a gold pawning product at PT Bank Syariah Medan KCP Medan Iskandar Muda. The dependent variable in this study was the decision to choose while the independent variable consisted of perception and speech.  The sample used in this study was 50 people. Data analysis method that used in this research is the multiple linear regression analysis, classic asumption test, T test, F test, coefficient of determination test. The results showed that perception and religiosity partially significantly influence customer decisions, also, perception and religiosity simultaneously have a significant effect on customer decisions. The most dominant variable which influence the decision to choose a product is perception with an R Square value of 29.8%, so that if customer perception continues to be improved it will affect the increase in the number of gold mortgage financing customers at Bank Syariah Mandiri Medan KCP Iskandar Muda.

Analisa Pengaruh Motivasi Konsumen, Persepsi Kualitas, Dan Sikap Konsumen Terhadap Keputusan Pembelian Sepeda Motor PT. Yamaha Indonesia MFG

CICES ◽  
2019 ◽  
Vol 5 (2) ◽  
pp. 188-203
Author(s):  
Ria Wulandari ◽  
M. Ifran Sanni ◽  
Dani Ramadhan
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Qualitative Analysis ◽  
Purchase Decisions ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Processing Data ◽  
Customer Purchases ◽  
Customer Attitudes ◽  
Quantitative And Qualitative Methods

This research is motivated by a decline in motorcycle sales produced by PT. Yamaha Indonesia MFG in the 2014-2018 period. In this research there was a decrease in the decision on the power of interest in customer purchases on PT. Yamaha Indonesia MFG so that later can be analyzed in the formulation of this paper, that how customer take motorcycle purchase decisions amid the phenomenon of competition and increasingly crowded sales rivalries. The purpose of this research was to analyze the influence of motivation, perceived quality, and customer attitudes toward decisions in purchasing Yamaha motorbikes. This research uses quantitative and qualitative methods. The respondents in this research were 100 people who could meet one to five criteria consisting of; initiator (initiator), influencer (influencer), decision making (decider), purchase (buyer), user (user) motorcycle production PT. Yamaha Indonesia MFG. There are 3 hypotheses formulated and tested using the Regression Analysis method. In qualitative analysis it is obtained from the interpretation of processing data by providing information and explanation. In the results of this research shows the results of Motivation, Quality Perception, and Customer Attitudes have a relationship that has a significant impact on Purchasing Decisions.

scholarly journals A Qualitative Study on the US Forest Service’s Risk Management Assistance Efforts to Improve Wildfire Decision-Making

Forests ◽  
2021 ◽  
Vol 12 (3) ◽  
pp. 344
Author(s):  
Courtney A. Schultz ◽  
Lauren F. Miller ◽  
Sarah Michelle Greiner ◽  
Chad Kooistra
Keyword(s):  
Decision Making ◽  
Risk Management ◽  
Decision Support ◽  
Qualitative Study ◽  
Fire Management ◽  
Perceived Value ◽  
Forest Service ◽  
The Us ◽  
Decision Biases ◽  
Line Officers

To support improved wildfire incident decision-making, in 2017 the US Forest Service (Forest Service) implemented risk-informed tools and processes, together known as Risk Management Assistance (RMA). The Forest Service is developing tools such as RMA to improve wildfire decision-making and implements these tools in complex organizational environments. We assessed the perceived value of RMA and factors that affected its use to inform the literature on decision support for fire management. We sought to answer two questions: (1) What was the perceived value of RMA for line officers who received it?; and (2) What factors affected how RMA was received and used during wildland fire events? We conducted a qualitative study involving semi-structured interviews with decision-makers to understand the contextualized and interrelated factors that affect wildfire decision-making and the uptake of a decision-support intervention such as RMA. We used a thematic coding process to analyze our data according to our questions. RMA increased line officers’ ability to communicate the rationale underlying their decisions more clearly and transparently to their colleagues and partners. Our interviewees generally said that RMA data analytics were valuable but did not lead to changes in their decisions. Line officer personality, pre-season exposure to RMA, local political dynamics and conditions, and decision biases affected the use of RMA. Our findings reveal the complexities of embracing risk management, not only in the context of US federal fire management, but also in other similar emergency management contexts. Attention will need to be paid to existing decision biases, integration of risk management approaches in the interagency context, and the importance of knowledge brokers to connect across internal organizational groups. Our findings contribute to the literature on managing change in public organizations, specifically in emergency decision-making contexts such as fire management.

A decision making model based on fuzzy inference to predict the impact of SCOR® indicators on customer perceived value

2020 ◽  
Vol 223 ◽  
pp. 107520
Author(s):  
Lucas Gabriel Zanon ◽  
Rafael Ferro Munhoz Arantes ◽  
Lucas Daniel Del Rosso Calache ◽  
Luiz Cesar Ribeiro Carpinetti
Keyword(s):  
Decision Making ◽  
Fuzzy Inference ◽  
Perceived Value ◽  
Model Based ◽  
Customer Perceived Value ◽  
Decision Making Model ◽  
The Impact

DECISION MAKING BY VARIABLE CONTRIBUTION IN DISCRIMINANT, LOGIT, AND REGRESSION ANALYSES

2004 ◽  
Vol 03 (02) ◽  
pp. 265-279 ◽  
Author(s):  
STAN LIPOVETSKY ◽  
MICHAEL CONKLIN
Keyword(s):  
Decision Making ◽  
Logistic Regression ◽  
Regression Analysis ◽  
Statistical Models ◽  
Regression Analyses ◽  
Discriminant Functions ◽  
Multivariate Statistical ◽  
Linear Discriminant ◽  
Variable Contribution ◽  
Linear Aggregate

Comparative contribution of predictors in multivariate statistical models is widely used for decision making on the importance of the variables for the aims of analysis and prediction. However, the analysis can be made difficult because of the predictors' multicollinearity that distorts estimates for coefficients in the linear aggregate. To solve the problem of the robust evaluation of the predictors' contribution, we apply the Shapley Value regression analysis that provides consistent results in the presence of multicollinearity both for regression and discriminant functions. We also show how the linear discriminant function can be constructed as a multiple regression, and how the logistic regression can be approximated by linear regression that helps to obtain the variables contribution in the linear aggregate.

scholarly journals The Effect of Internal Communication on Employees’ Commitment to Change in Malaysian Large Companies

2017 ◽  
Vol 8 (1) ◽  
pp. 1 ◽  
Author(s):  
Leonis Marchalina ◽  
Hartini Ahmad
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Significant Relationship ◽  
Multivariate Regression ◽  
Multivariate Regression Analysis ◽  
Internal Communication ◽  
Commitment To Change ◽  
Theoretical Contribution ◽  
Structured Questionnaire

Employees’ commitment seems to be vital in decision making for any organizations in order to be able in business competition and to adapt with changes. The commitment among employees can be a crucial tool for improving their performance in organizations. Communication is needed to raise awareness among employees on the need of change as well as creating the readiness to the change whereby it leads to the commitment to change. The objective of this paper is to examine the influence of internal communication on employees’ commitment to change. Apparently, this issue likely has attracted the attention among either scholars or researchers. The theoretical contribution has been added in this study by investigating the effect of internal communication in influencing employees’ commitment to change. A survey of structured questionnaire was conducted in five-hundred fifty employees in Malaysian large companies. The significant relationship has been found between internal communication and employees’ commitment to change through multivariate regression analysis. Moreover, the implications to practice and theory are discussed.

scholarly journals Key Factors of Sustainability for Smartphones Based on Taiwanese Consumers’ Perceived Values

2018 ◽  
Vol 10 (12) ◽  
pp. 4446 ◽  
Author(s):  
Jui-Che Tu ◽  
Xiu-Yue Zhang ◽  
Sin-Yi Huang
Keyword(s):  
Service Quality ◽  
Purchase Intention ◽  
Perceived Value ◽  
Income Level ◽  
Demographic Variables ◽  
Key Factors ◽  
Significant Difference ◽  
Perceived Values ◽  
Perceived Price ◽  
Key Factor

The rapid growth of smartphones over recent decades has brought a large amount of e-waste as well as an increased carbon footprint. Facing severe environmental issues, sustainable development of smartphones has become a particularly important public concern. The main aim of this study was to clarify the key factor of sustainability for smartphones based on Taiwanese consumers’ perceived values. Apple’s iPhone was taken as an example. First, key factors of perception that smartphone consumers valued the most in terms of sustainable practice were extracted through a factor analysis. Second, demographic differences related to these key factors were investigated through t-test and one-way ANOVA analyses; demographic variables were gender, age, education level, occupation, and income level. The results were as follows: (1) the key factors were “recognition”, “brand advantage”, “service quality”, “usage period”, and “perceived price”; (2) there was a significant difference between genders on the key factors of perceived value (“recognition”, “brand advantage”, and “perceived price”). Specifically, females have higher perceived values of “recognition”, “brand advantage”, and “perceived price” than males; (3) there was a significant effect of income level on the key factor (“perceived price”) of perceived value. Specifically, respondents with an income level of NTD15,001–30,000 had a higher perceived value of “perceived price” than respondents earning NTD30,001–45,000. Among the five key factors, “recognition” and “brand advantage” are primary factors influencing purchase motivation; “recognition”, “brand advantage”, and “service quality” are primary factors that could influence brand loyalty; “perceived price” is the primary factor that affects purchase intention. This study contributes to the green market segmentation of smartphones. The limitations of the study relate to the size and distribution of the samples.

scholarly journals Moderating Role of Electronic Word of Mouth (eWOM) in the Influence of Perceived Value on Repurchase Intention

2021 ◽  
Vol 1 (1) ◽  
pp. 71-90
Author(s):  
Aldrich Alfatera Unpapar
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Word Of Mouth ◽  
Perceived Value ◽  
Predictor Variables ◽  
Repurchase Intention ◽  
Positive Effect ◽  
Moderating Role

The purpose of this research is to determine whether word of mouth which has developed into electronic (eWOM) in the digitalization era can strengthen or weaken the influence of the perceived value received by customers from previous purchases to repurchase or not. This study uses a quantitative approach, whereas the method of data collection was purposive sampling and has determined as many as 116 samples. The population in this research are followers of Shopee Indonesia in Instagram, with the various characteristics that have been determined by researchers to be taken as a sample for this research. The method of data analysis using equations from Cohen et al. (1975) in the journal of Sharma et al. (1981). The regression analysis is based on the researcher's comprehension of the negligibility correlation between moderation and predictor variables. Based on the results, Perceived Value has a significant and positive effect on Repurchase Intention, and the regression model analysis was found that the inclusion of the moderation variable, strengthened the influence of Perceived Value on Repurchase Intention by 61,5% from the previous results (55,8%).

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