Commitments and Communication Boost Competitive Advantage via GSCM on Fuel Retail Industry in Indonesia

2022 ◽  
Vol 13 (3) ◽  
pp. 1
Author(s):  
Diana Sari ◽  
Hari Purnomo ◽  
Fani Cahyandito ◽  
Ina Primiana Syinar
Keyword(s):  
Competitive Advantage ◽  
Retail Industry

Relational Proximity With Customers in the Retail Industry

2019 ◽  
pp. 268-286
Author(s):  
Marcello Sansone ◽  
Roberto Bruni ◽  
Annarita Colamatteo ◽  
Maria Anna Pagnanelli
Keyword(s):  
Competitive Advantage ◽  
Coming Out ◽  
Theoretical Background ◽  
Retail Industry ◽  
Management Approach ◽  
Retail Sector ◽  
The Future ◽  
Day By Day

This chapter uses a theoretical background to identify and explain a new proximity concept in retail sector. In particular, adopting a marketing and management approach, an innovative type of “proximity” is presented, explaining a set of numerous elements and relationships that could link retailer, customer, and territory: “the relational proximity.” The factors useful to describe the roots of “relational proximity” between retailer and customer are presented and identified in a specific case study. The new concept of relational proximity represents the originality of this study. It explains the mood coming out from the integration between the retail value offering and its contextualization with environment, society, and contemporaneity. Following this logic, the retailers in the future will focus their competitive advantage working with the customers, building day by day their relational proximity.

scholarly journals Trends and Dynamics in Retail Industry: Focus on Relational Proximity

2017 ◽  
Vol 10 (2) ◽  
pp. 169 ◽  
Author(s):  
Marcello Sansone ◽  
Annarita Colamatteo
Keyword(s):  
Competitive Advantage ◽  
Economic Crisis ◽  
Direct Relationship ◽  
Retail Industry ◽  
Sustainable Competitive Advantage

This paper aims to analyze the dynamics of retail innovation and store format, in particular underlining the variables that have led retailers in a return to the concept of neighbourhood, understood as relational proximity to the consumer.In particular, it shows that the concept of neighbourhood is evolving towards new patterns that deviate from previous interpretations of literature that identified under a purely dimensional aspect; today the format of neighbourhood is synonymous with relational proximity with the consumer and this assumption leads to consider proximity also a large store. The economic crisis and the changing lifestyles of consumers have brought independent and associate retailers to reinterpret its format by thinking like a basket of attributes, which includes further services in order to satisfy better consumer needs. The work shows that retail innovation is oriented towards the concept of relational proximity, whose main strength is the ability of the entrepreneur to be in direct relationship with its customers and to be able to get and interpret changes in the market, thus creating a sustainable competitive advantage.

The customer care IT tools as a competitive advantage factor in the Brazilian retail industry

2010 ◽  
Vol 1 (4) ◽  
pp. 360
Author(s):  
Marcos Antonio Gaspar ◽  
Denis Donaire ◽  
Silvio Aparecido Dos Santos
Keyword(s):  
Competitive Advantage ◽  
Retail Industry ◽  
Customer Care

scholarly journals A Scale Development of Retailer Equity

2018 ◽  
Vol 10 (11) ◽  
pp. 3924
Author(s):  
Seong Lee ◽  
Sun-Ho Lee
Keyword(s):  
Scale Development ◽  
Competitive Advantage ◽  
Empirical Research ◽  
Primary Objective ◽  
Measurement Scale ◽  
Retail Industry ◽  
Customer Perception ◽  
Managerial Implications

Retailer equity is becoming a very important factor in determining discriminatory competitive advantage under rapidly changing conditions of distribution. This study conceptualizes various retailer equity aspects considered in the retail industry and proposes a measurement scale for retailer equity based on empirical research. Our study aims to reveal how retailer equity sub-dimensions influence customer perception and evaluation of retailers. The primary objective of this research was to develop a measurement scale to facilitate assessments of consumer-based retailer equity. Resulting theoretical and managerial implications of this study are also discussed in detail.

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