Relational Proximity With Customers in the Retail Industry

Author(s):  
Marcello Sansone ◽  
Roberto Bruni ◽  
Annarita Colamatteo ◽  
Maria Anna Pagnanelli

This chapter uses a theoretical background to identify and explain a new proximity concept in retail sector. In particular, adopting a marketing and management approach, an innovative type of “proximity” is presented, explaining a set of numerous elements and relationships that could link retailer, customer, and territory: “the relational proximity.” The factors useful to describe the roots of “relational proximity” between retailer and customer are presented and identified in a specific case study. The new concept of relational proximity represents the originality of this study. It explains the mood coming out from the integration between the retail value offering and its contextualization with environment, society, and contemporaneity. Following this logic, the retailers in the future will focus their competitive advantage working with the customers, building day by day their relational proximity.

2019 ◽  
Vol 12 (1) ◽  
pp. 38
Author(s):  
Matti Sonck ◽  
Lotte Asveld ◽  
Patricia Osseweijer

The term “responsibility” embodies many meanings, also in the context of corporate research and innovation (R&I). The approach of Responsible Research and Innovation (RRI) has emerged as a promoter for responsible conduct of innovation but so far lacks a systematic framework for describing, inventorying, and eventually managing different responsibilities that R&I units hold in companies and further in society. In this paper we take forward the idea of developing RRI into a “meta-responsibility” approach, for orchestrating responsibilities in corporate R&I. First, we introduce a frame for defining responsibility, which is inclusive of four elements (care, liability, accountability, and responsiveness), and is attentive to the intrinsic uncertainty of the R&I setting. Drawing on empirical data from interviews, we then examine how these responsibility elements become operationalised in an actual R&I project. As a result, we develop a meta-responsibility map for corporate R&I, bringing various and sometimes contradicting principles, expectations and obligations under the common terminology of responsibility. We suggest that such integrative outlook on responsibilities increases theoretical solidity and practical applicability of RRI as an innovation management approach. Regarding R&I practices, we conclude that the meta-responsibility map can support R&I units in exploring their co-existing and sometimes conflicting responsibilities, and in managing those responsibilities in the highly uncertain R&I setting. In particular, meta-responsibility shows applicability in (i) balancing risk and precaution, (ii) exposing and addressing concerns about the goals and impacts of innovation, and (iii) accelerating sectoral transition whilst securing one’s own competitive advantage in it.


2017 ◽  
Author(s):  
Nicole Radziwill ◽  
Morgan C. Benton

Efforts to improve the efficiency and effectiveness of organizations has been ongoing for over a century, starting with the “scientific management” approach of Frederick Taylor and the “functions and principles” approach of Henri Fayol that gained popularity in the first two decades of the 1900s. More recently, the notion of sustainability -- that is, the efficient use of energy and resources at both the personal and organizational levels -- has been recognized as a contributor to developing competitive advantage. Personal sustainability contributes to organizational sustainability by raising awareness about sustainability at the organizational level, promoting engagement among members of an organization, and ensuring that individuals have the energy and resources to contribute to the overall mission of the organization. For this interplay to occur, though, sustainability must be part of the organization’s core values. In this case study, we examine the culture of the annual Burning Man event in the Black Rock Desert of northwestern Nevada, and examine how personal sustainability impacts the success of the event, while helping to create a strong cultural identity among participants known as “Burners”.


Author(s):  
Rovila El Maghviroh ◽  
Supriyati

<p>Abstrak: Penelitian ini bertujuan untuk merancang evaluasi berkelanjutan yang digunakan sebagai umpan balik penilaian kinerja keuangan dan non-keuangan UMKM setelah pameran, dan menilai kinerja non-keuangan <em>Exhibition Organizer</em>. Metode penelitian yang digunakan adalah <em>case study</em> dengan informan UMKM peserta pameran yang diselenggarakan Pemerintah Provinsi Jawa Timur. Hasil penelitian adalah sebuah rancangan evaluasi berkelanjutan yang diharapkan dapat meningkatkan kinerja UMKM sebagai modal untuk meningkatkan daya saing. Hasil penelitian juga dapat digunakan pemerintah, BUMN, dan perusahaan swasta sebagai fasilitator bagi UMKM untuk menilai apakah pameran yang diikuti telah sesuai dengan harapan, dan dipertimbangkan ketika akan mengikuti pameran di masa depan.</p><p><em>Abstract: This study aims to create a sustainable evaluation design that can be used as a feedback to assess the financial and non-financial performance of the SMEs after exhibition and to assess the non-financial performance of the Exhibition Organiser. The research method was conducted based on case study on the SMEs who were participants of the exhibition organised by the government of East Java Province. The result of this study is a sustainable evaluation design that expected to improve the performance of SMEs in order to improve competitive advantage. The result can also be utilised by the government, state owned enterprises, and private companies as SMEs??? facilitator to assess whether the exhibition has met the expectation; then, this will be used as a consideration?? if the SMEs would like to join the future exhibition. </em></p>


The Indian retail industry is growing by leaps and bounds and currently ranks amongst the top 5 destinations for retail investment globally. Retailing is one of the pillars of the Indian economy. About 10% of India’s GDP comes from the retail industry. With the advent of digital transformation in the Indian economy and adoption of smart city initiatives, there is a need for the retail sector to shift from the traditional retailing to smart retailing. Smart technologies like Artificial Intelligence and Internet of Things are being used globally in the retail sector. But India is still lagging behind in this initiative. In academic literature, very few studies have focussed on the role of technologies in smart retailing. So the objective of this paper is to understand the role of smart technologies like AI and IOT and its impact on the retail sector. The study adopts the case study approach wherein various use cases from the retail sector have been analysed with respect to adoption of AI and IoT technologies and its benefit for smarter retailing. Potential technologies for smart retailing in the area of AI and IOT which can be applied in India have also been discussed. The study will be useful to the practitioners in the field of AI and IoT technologies to create customized solutions for the retail sector; to the academicians as it adds to the literature on adoption of technology in retail sector; and the society at large will be benefitted as customers will get better delivery, better service and better customer experience


The Indian retail industry is growing by leaps and bounds and currently ranks amongst the top 5 destinations for retail investment globally. Retailing is one of the pillars of the Indian economy. About 10% of India’s GDP comes from the retail industry. With the advent of digital transformation in the Indian economy and adoption of smart city initiatives, there is a need for the retail sector to shift from the traditional retailing to smart retailing. Smart technologies like Artificial Intelligence and Internet of Things are being used globally in the retail sector. But India is still lagging behind in this initiative. In academic literature, very few studies have focussed on the role of technologies in smart retailing. So the objective of this paper is to understand the role of smart technologies like AI and IOT and its impact on the retail sector. The study adopts the case study approach wherein various use cases from the retail sector have been analysed with respect to adoption of AI and IoT technologies and its benefit for smarter retailing. Potential technologies for smart retailing in the area of AI and IOT which can be applied in India have also been discussed. The study will be useful to the practitioners in the field of AI and IoT technologies to create customized solutions for the retail sector; to the academicians as it adds to the literature on adoption of technology in retail sector; and the society at large will be benefitted as customers will get better delivery, better service and better customer experience


2014 ◽  
Vol 7 (1) ◽  
pp. 33-41 ◽  
Author(s):  
Elisabeth Scheibelhofer

This paper focuses on gendered mobilities of highly skilled researchers working abroad. It is based on an empirical qualitative study that explored the mobility aspirations of Austrian scientists who were working in the United States at the time they were interviewed. Supported by a case study, the paper demonstrates how a qualitative research strategy including graphic drawings sketched by the interviewed persons can help us gain a better understanding of the gendered importance of social relations for the future mobility aspirations of scientists working abroad.


2012 ◽  
pp. 78-90
Author(s):  
Thang Nguyen Ngoc

Knowledge and the capability to create and utilize knowledge today are consid- ered to be the most important sources of a firm’s sustainable competitive advantage. This paper aims to advance understanding of the knowledge creation of firm in Vietnam by studying Alphanam Company. The case illustrates how knowledge- based management pursues a vision for the future based on ideals that consider the relationships of people in society. The finding shows that the case succeeded because of their flexibility and mobility to keep meeting to the changing needs of the customers or stakeholders. The paper also provided some suggestions for future research to examine knowledge-based management of the companies in a different industry segments and companies originating in other countries


2016 ◽  
Vol 45 (2) ◽  
pp. 203-236
Author(s):  
Paul Karolyi

This update is a summary of bilateral, multilateral, regional, and international events affecting the Palestinians and the future of the peace process. More than 100 print, wire, television, and online sources providing U.S., Israeli, Arab, and international independent and government coverage of unfolding events are surveyed to compile the quarterly Update. The most relevant sources are cited in JPS's Chronology section, which tracks events day by day. JPS Chronologies are archived on the JPS website at www.palestine-studies.org.


2015 ◽  
Vol 44 (4) ◽  
pp. 153-193
Author(s):  
Paul Karolyi

The Quarterly Update is a summary of bilateral, multilateral, regional, and international events affecting the Palestinians and the future of the peace process. More than 100 print, wire, television, and online sources providing U.S., Israeli, Arab, and international independent and government coverage of unfolding events are surveyed to compile the Quarterly Update. The most relevant sources are cited in JPS's Chronology section, which tracks events day by day. JPS Chronologies are archived on the JPS website at www.palestine-studies.org.


2007 ◽  
Vol 4 (2) ◽  
pp. 45
Author(s):  
Norudin Mansor ◽  
Che Ismail Long ◽  
Ahmad Ismail Mohd. Annuar

The research project was conducted to investigate the understanding of E-commerce Application among the SMEs in the state of Kelantan. Focusing on the population of registered members of Dewan Perniagaan Melayu Malaysia, Kelantan, a total of302 respondents were selected to participate in our study. Moving in line with the general assumption of world business community it is agreed that e-commerce application is highly relevant for the survival and meeting the challenges of borderless economy. At the same time, the process of acquiring knowledge and understanding the environment, coping with changes, and speeding up the business decision, able to further enhance the competitive advantage of the SMEs. Using the established model, our investigation focused on 5 identifiable variables to demonstrate its usefulness towards motivating SMEs to adopt e-commerce. Our analysis indicated that all the selected variables were significant towards enhancing the application of e-commerce and thus maintaining competitive advantage in the industry.


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