How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets

2003 ◽  
Vol 67 (4) ◽  
pp. 103-117 ◽  
Author(s):  
Suman Basuroy ◽  
Subimal Chatterjee ◽  
S. Abraham Ravid
2018 ◽  
Vol 2018 ◽  
pp. 1-10
Author(s):  
Jian Feng ◽  
Bin Liu

Academic research pertaining to the marketing of film industry has identified advertising, film-making, and star power as the important factors influencing a movie’s market performance. Prior research, however, has not investigated the joint influences of these factors. The current study has extended previous research by analyzing the investment decision of studios or investors. In order to analyze the optimal film investment decision in advertising, film-making, and stars power, this paper develops a goodwill model and system dynamic (SD) model, which allow us to disentangle the effects of advertising, film-making, and star power on film market performance. The results show that the film producer should increasingly lay emphasis on investing in advertising to absorb moviegoers’ attention. Then the film producer should focus on investing in film-making when film quality has a great impact on the movie's reputation and audience's viewing decision. Furthermore, the film producer should pay more attention to the higher cost-performance stars who have more reasonable remuneration, better acting skills, and bigger box-office guarantee. Moreover, the numerical analysis reveals that rational audience contribute more than fans to a movie's box-office and bankable stars contribute more than high-profile stars to a movie's returns. Through SD simulation analysis, the film series yields higher profits than new theme movies although the cost of investment is the same.


Author(s):  
Mark Glancy

By the time Cary Grant and Betsy Drake announced their separation in 1958, Grant had followed Drake’s lead by embarking on an intensive form of psychotherapy using the hallucinogenic drug LSD. In clinically supervised sessions, he took the drug, which was not yet illegal, and explored his unconscious mind. This, he maintained, allowed him to peer into his past and overcome the childhood memories and experiences that haunted him. He revealed this to a prominent journalist, Joe Hyams, and then vehemently denied the story when it made headlines across the country. Yet the story did not dent his popularity with audiences. Operation Petticoat (1959), directed by Blake Edwards, became his biggest box-office success. Its humour is dated now, but it is still notable as the film that paired Grant with Tony Curtis, the actor who imitated him so memorably in Some Like It Hot (1959). The Grass is Greener (1960), directed by Stanley Donen, tried to repeat the success of the sophisticated comedy-romance Indiscreet (1958), but fell short of that mark. The screwball comedy A Touch of Mink (1962) paired Grant with Doris Day, the most popular screen actress of the period. They did not enjoy working together, but the film’s star power ensured that it was a hit. These successes, together with Grant’s lucrative contract with Universal-International Pictures, led the trade weekly Variety to declare that he was the “richest actor” and “most astute businessman” working in Hollywood.


2018 ◽  
Vol 81 (3) ◽  
pp. 283-302 ◽  
Author(s):  
Guangchao C Feng

Many movies have influenced many societies in various ways, but the factors that affect films’ ratings remain understudied. This article goes beyond examining a variety of factors that determine such ratings by focusing on the interaction effect of the country difference with other predictors of film ratings between the world’s top two movie markets, the US and China, using big data gathered from the Internet. The country difference significantly moderates the effect of predictors such as the film’s year of release, its Motion Picture Association of America ratings, country of origin, and its awards. Predictors such as whether it was adapted from a novel, whether it was based on a true story, its production budget, and its ‘star power’ exert the consistent main effects on film ratings across the countries. However, box office success and sequels were found to be insignificant predictors of film ratings. The article then discusses the implications of these findings and suggests directions for future research.


2018 ◽  
Vol 43 (2) ◽  
pp. 247-278 ◽  
Author(s):  
Fei Peng ◽  
Lili Kang ◽  
Sajid Anwar ◽  
Xue Li
Keyword(s):  

Author(s):  
John Billheimer

There is little in Hitchcock’s final film that could not have been filmed ten years earlier under the Production Code. Double entendres between two of the lead actors, Barbara Harris and Bruce Dern, along with a smattering of swear words, are the only elements that might have been questioned by the Code censors. Critical reviews were mixed, but the film did well at the box office and ended with Barbara Harris winking at the camera, a wink that Hitchcock appropriated for his own image in the ad campaign, which featured him winking at the audience from inside a crystal ball, a fitting end to over fifty years of collaboration with a grateful audience.


1997 ◽  
Vol 61 (2) ◽  
pp. 68-78 ◽  
Author(s):  
Jehoshua Eliashberg ◽  
Steven M. Shugan

Critics and their reviews pervade many industries and are particularly important in the entertainment industry. Few marketing scholars, however, have considered the relationship between the market performance of entertainment services and the role of critics. The authors do so here. They show empirically that critical reviews correlate with late and cumulative box office receipts but do not have a significant correlation with early box office receipts. Although still far from any definitive conclusion, this finding suggests that critics, at least from an aggregate-level perspective, appear to act more as leading indicators than as opinion leaders.


2011 ◽  
pp. 051911124324
Author(s):  
Cheryl Hogue
Keyword(s):  

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