scholarly journals Rebalancing the Market Power. Manufacturer and Retailer Brands in the German Food Retail Market

2015 ◽  
Vol 48 (1) ◽  
pp. 21-44
Author(s):  
Andreas Bielig

Abstract The German food retail market is considered to be one of the most competitive markets worldwide. A narrow oligopoly of domestic retail chains dominates competition at the national and regional levels, driven mostly by price competition and extensive market coverage. As a result, market entrance for potential newcomers is highly restricted, even for such global players like Wal-Mart, which retreated in 2006 after nine years of substantial financial losses in Germany. There have been discernable attempts by the domestic incumbents to rebalance the traditional “task division”, affecting the range of customers choices as well as retail brands. However, within ten years the share of large retailers brands earnings in the total food retail market increased from 21.8 percent to 38.8 percent in 2012, as “house brands” optimized their assortment, increased their independence from main suppliers and squeezed out competitors. The empirical analysis presented below describes the role played by different retail brands in German food retail market as measured by their market power, and considers its political implications.

2021 ◽  
Author(s):  
Marco Russo ◽  
Feng Yan ◽  
Annegret Stier ◽  
Linda Klasen ◽  
Bernd Honermeier

1994 ◽  
Vol 23 (2) ◽  
pp. 125-139 ◽  
Author(s):  
Ronald W. Cotterill

This paper reviews prior research by agricultural economists on the demand for food products using scanner data. Thereafter, a differentiated product's oligopoly model with Bertrand price competition is developed and used to specify brand level demand and oligopoly price reaction equations. The model has sufficient detail to estimate brand level price elasticities and price response elasticities which in turn can be used to estimate three indices of market power. The first index estimated is the familiar Rothschild Index. The paper develops estimates two new indexes, the observed index and the Chamberlin quotient for tacit collusion. It concludes with comments on how the proposed method for the measurement of market power in a differentiated oligopoly can be improved.


2008 ◽  
Vol 51 (2) ◽  
pp. 181-195 ◽  
Author(s):  
Alexandre Gohin ◽  
Hervé Guyomard
Keyword(s):  

Agribusiness ◽  
2018 ◽  
Vol 34 (4) ◽  
pp. 756-770 ◽  
Author(s):  
Xiaowei Cai ◽  
Richard Volpe ◽  
Christiane Schroeter ◽  
Lisa Mancino

1985 ◽  
Vol 37 (1) ◽  
pp. 35-40
Author(s):  
David K Round

A long-standing proposition of economic theory is that real competition between firms is based on price competition. Economists have for years used the term ‘non-price competition’ to cover the product differentiation activities of firms, which tends to suggest that product differentiation (and its associated advertising) and price competition are mutually exclusive. Strictly speaking, in terms of economic theory, this is true. But the more modern approach to the empirical analysis of competition is to treat it as a process involving rivalry, whereby firms seek to gain an advantage over rivals as a result of strategic moves involving price, output, product quality, product image, service, research and development, and so on. Thus analysis of the price information provided by firms in their advertising messages may provide some useful insights into the ways in which these firms seek to compete with their rivals.


Author(s):  
Eva Rosochatecká ◽  
Luboš Smutka

The Czech retail market has changed its structure and form during the last twenty years. The influence of two factors is especially significant. The first one is the growth of internationalization and the second one is market concentration growth. The significant opening process of the Czech economy, accompanied by the liberalization of the Czech market process, enabled the international retail companies to penetrate the national retail market. The most powerful European retail companies are now present in the Czech market. The available shopping area/cap is also one of the largest in Europe. Retail chains have taken a dominant position in the market, and because of their market power they are able to determine trade/contract conditions for domestic suppliers. Retail chains’ sales have been constantly growing. While in 2006 the value of sales was about 258.5 billion CZK, in 2008 it was about 312.2 billion CZK. The impact of the economic crisis on the Czech retail market has not been as stressful as it was abroad. In 2009, a slowdown of the Czech retail market was recorded, but the value of sales decreased by only 3 billion CZK (in comparison with 2008). The highest sales (59 billion CZK) were recorded by the Lidl & Schwarz-Gruppe, which is the owner of two dominant retail chains in the Czech retail market (Kaufland and Lidl). The main aim of the paper is to evaluate the selected aspects, which have been influencing the relationship between multinational companies (retail companies – supermarkets and hypermarkets) and local (Czech) suppliers of agrarian and foodstuff products (farmers and foodstuff companies). The paper analyses the problem of abuse of multinational companies’ significant market power in relation to their suppliers. Based on a pilot project, the efficiency of market force law, and its use in practice, are analysed. The main idea is to analyse the following problems: the impact of 30 days payment period for goods delivered, under cost prices required by retail companies, and the structure of fees and charges required by retail companies.


Author(s):  
Teimuraz Vashakmadze ◽  
Emil Martirosyan ◽  
Anastasia Sergeeva

Teimuraz Teimurazovich Vashakmadze - Director of the Master's program, assistant professor of business and management strategy, IBDA RASHiGS under the President of the Russian Federation.Emil G. MartirosyanAnastasia Alexandrovna Sergeeva In the post crisis years, the Russian food retail market has skyrocketed and run ahead of the market in general. Our research reveals major value drivers and explores the value creation of companies by comparison based on a P/B ratio. The analysis of performance indicators of the three biggest Russian food retailers provides evidence suggests that ROE can explain the difference and positive relationship of a P/B ratio. Our findings suggest that retail companies are increasing ROE through net profit margin improvement. In addition, we found out that a higher Store/DC ratio has a strong correlation to the ROE of a company. The key question of the paper is identifying a combination of factors that drive performance and value creation in post-crisis period in non-consolidated Russian food retail market. Thus, our research is aimed at providing a broader picture of factors that influence value creation in a retail market, such as cross-docking, franchising, recognition of product matrix, management decision decentralization, focusing on core activity and commercial conditions with suppliers. In this article we have explained the business factors that mostly influenced the corporate ROE and the price-per-book value of the company of the Russian food retail industry. After the analysis of three Russian retail chains we have come to the conclusion that the retail business development in Russia (apart from the consumer market factors) mostly depends on efficient management in operations and on having good commercial conditions with suppliers. At the same time there is a direct impact on the retailers’ gross margins from the specific operational solutions like crossdocking implementations.


2017 ◽  
Vol 119 (12) ◽  
pp. 2532-2546 ◽  
Author(s):  
David Hermsdorf ◽  
Meike Rombach ◽  
Vera Bitsch

Purpose The purpose of this paper is to investigate food retailers food waste reduction practices in Germany. The focus is on selling and redistributing agricultural produce with visual impairments and other surplus food items. In addition, drivers and barriers regarding the implementation of both waste reduction practices are explored. Design/methodology/approach In total, 12 in-depth interviews with managerial actors in the food retail sector and a food bank spokesperson were recorded, transcribed and analyzed through a qualitative content analysis. Findings In contrast to organic retailers, conventional retailers were reluctant to include agricultural produce with visual impairments in their product assortments, due to fears of negative consumer reactions. Another obstacle was EU marketing standards for specific produce. All retailers interviewed engaged in redistribution of surplus food. Logistics and the regulatory framework were the main barriers to food redistribution. Originality/value The present study adds to the existing body of literature on food waste reduction practices as it explores selling produce with visual impairments and elaborates on the legal background of food redistribution in German retail. The results are the foundation for providing recommendations to policy makers and charitable food organizations.


2019 ◽  
Vol 2019 (1) ◽  
pp. 12792
Author(s):  
Helena Pinto De Sousa ◽  
Martina Montauti ◽  
Luis Diestre
Keyword(s):  

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