scholarly journals The Relationship Between Exposure to Alcohol Marketing and Underage Drinking Is Causal

Author(s):  
James D. Sargent ◽  
Thomas F. Babor
2014 ◽  
Vol 38 (12) ◽  
pp. 2886-2888 ◽  
Author(s):  
James D. Sargent

2008 ◽  
Vol 40 (4) ◽  
pp. 1430-1440 ◽  
Author(s):  
James C. Fell ◽  
Deborah A. Fisher ◽  
Robert B. Voas ◽  
Kenneth Blackman ◽  
A. Scott Tippetts

2018 ◽  
Vol 54 (5) ◽  
pp. 737-746 ◽  
Author(s):  
Gert-Jan Meerkerk ◽  
Barbara van Straaten

2022 ◽  
pp. 001112872110647
Author(s):  
Hyunin Baek ◽  
Selye Lee ◽  
Carlos E. Posadas

Underage drinking continues to be a perilous social problem in the United States with its numerous negative consequences. Contributing to our understanding of this issue, the current study examined the relationship between poor parenting, frustration, impulsivity, and underage drinking. Based on the theoretical framework of Agnew’s general strain theory (GST), this study tested three structural models with national youth data ( N = 5,030). Results showed that poor parenting had a significant influence on frustration, impulsivity, and underage drinking. Particularly, frustration and impulsivity mediated the relationship between poor parenting and underage drinking. Further, impulsivity played a crucial role in GST. Additionally, an alternative model with a potential mediator (i.e., impulsivity) will provide insight to further our understanding of underage drinking.


Author(s):  
Alisa A. Padon ◽  
Rajiv N. Rimal ◽  
Michael Siegel ◽  
William DeJong ◽  
Timothy S. Naimi ◽  
...  

Background: Youth exposure to alcohol marketing has been shown to be an important contributor to the problem of underage drinking in the U.S. More work is needed on identifying and minimizing content with particular appeal to youth. Design and Methods: We tested the association between the youth-appeal of marketing content of televised alcohol advertisements and the brand-specific alcohol consumption of both underage youth and adults. We used existing data from three sources: a brand-specific alcohol consumption survey among underage youth (N=1032), a brand-specific alcohol consumption survey among adults (N ~13,000), and an analysis of content appealing to youth (CAY) in a sample of televised alcohol advertisements (n=96) aired during the youth survey. The association between CAY scores for the 96 alcohol ads and youth (age 13-20) versus adult (age 21+) consumption of those ads’ brands was tested through bivariate and multivariate models. Results: Brand CAY scores were (a) positively associated with brand-specific youth consumption after controlling for adult brand consumption; (b) positively associated with a ratio of youth-toadult brand-specific consumption; and (c) not associated with adult brand consumption. Conclusions: Alcohol brands with youth-appealing advertising are consumed more often by youth than adults, indicating that these ads may be more persuasive to relatively younger audiences, and that youth are not simply mirroring adult consumption patterns in their choice of brands. Future research should consider the content of alcohol advertising when testing marketing effects on youth drinking, and surveillance efforts might focus on brands popular among youth.


2016 ◽  
Vol 6 (4) ◽  
pp. 390-411 ◽  
Author(s):  
Carla Rodriguez-Sanchez ◽  
Franco Manuel Sancho-Esper

Purpose The purpose of this paper is twofold. First, it examines the communication strategies pursued by firms related to alcohol beverages in Spain during a decade with major changes in alcohol marketing regulations. Second, it analyzes the relationship between these strategies and underage alcohol consumption before and after 2007. Design/methodology/approach Panel data methodology is implemented using data from ESTUDES national survey (average sample size 26,000 interviews, 2004-2010) and INFOADEX (nationwide advertising expenditure, 1999-2013). Findings The results show that, under a restrictive alcohol marketing framework, firms related to alcohol beverages adapt their communication strategies: budget deviation from advertising to sponsorship. Regarding alcohol quantity and frequency models, the relationship between alcohol advertising expenditure and underage alcohol consumption after 2007 is very small but still positive and significant. However, contrary to expectations, in the case of alcohol sponsorship, the relationship between expenditure and underage alcohol consumption has not been affected by the observed budget deviation from advertising to sponsorship after 2007. Research limitations/implications Changes in alcohol advertising and sponsorship regulation lead firms related to alcohol beverages to change their communication strategies to overcome new regulatory restrictions and to reach their target group. Overall, despite the relationships between both advertising and sponsorship expenditure and underage alcohol consumption diminish between periods, they still remain positive and significant. Closer and updated monitoring of alcohol communication strategies pursued by firm is needed to keep controlling the alcohol advertising and sponsorship exposure to under age people. Originality/value This is a pioneer study in analyzing communication strategies within the Spanish alcohol beverages sector and in proposing a model to analyze the dynamic effect of such strategies on underage alcohol consumption.


Addiction ◽  
2016 ◽  
Vol 111 (10) ◽  
pp. 1774-1783 ◽  
Author(s):  
Avalon de Bruijn ◽  
Jacqueline Tanghe ◽  
Rebecca de Leeuw ◽  
Rutger Engels ◽  
Peter Anderson ◽  
...  

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