scholarly journals Alcohol brand use of youth-appealing advertising and consumption by youth and adults

2018 ◽  
Author(s):  
Alisa A. Padon ◽  
Rajiv N. Rimal ◽  
Michael Siegel ◽  
William DeJong ◽  
Timothy S. Naimi ◽  
...  
Keyword(s):  
Alcohol Consumption ◽  
Underage Drinking ◽  
Future Research ◽  
Multivariate Models ◽  
Alcohol Advertising ◽  
Adult Age ◽  
Youth Survey ◽  
Alcohol Marketing ◽  
Design And Methods ◽  
Consumption Survey

Background: Youth exposure to alcohol marketing has been shown to be an important contributor to the problem of underage drinking in the U.S. More work is needed on identifying and minimizing content with particular appeal to youth. Design and Methods: We tested the association between the youth-appeal of marketing content of televised alcohol advertisements and the brand-specific alcohol consumption of both underage youth and adults. We used existing data from three sources: a brand-specific alcohol consumption survey among underage youth (N=1032), a brand-specific alcohol consumption survey among adults (N ~13,000), and an analysis of content appealing to youth (CAY) in a sample of televised alcohol advertisements (n=96) aired during the youth survey. The association between CAY scores for the 96 alcohol ads and youth (age 13-20) versus adult (age 21+) consumption of those ads’ brands was tested through bivariate and multivariate models. Results: Brand CAY scores were (a) positively associated with brand-specific youth consumption after controlling for adult brand consumption; (b) positively associated with a ratio of youth-toadult brand-specific consumption; and (c) not associated with adult brand consumption. Conclusions: Alcohol brands with youth-appealing advertising are consumed more often by youth than adults, indicating that these ads may be more persuasive to relatively younger audiences, and that youth are not simply mirroring adult consumption patterns in their choice of brands. Future research should consider the content of alcohol advertising when testing marketing effects on youth drinking, and surveillance efforts might focus on brands popular among youth.

Alcohol Marketing and the Media: What are Alcohol Advertisements Telling US?

2003 ◽  
Vol 108 (1) ◽  
pp. 13-21 ◽  
Author(s):  
Cameron Duff
Keyword(s):  
Alcohol Consumption ◽  
Leisure Activity ◽  
Excessive Alcohol Consumption ◽  
Alcohol Advertising ◽  
Alcohol Industry ◽  
Youth Cultures ◽  
Alcohol Marketing ◽  
Considerable Controversy ◽  
The Media ◽  
Excessive Alcohol

The marketing and promotion of alcohol have attracted considerable controversy in Australia in recent years. Many researchers argue that the active promotion of alcohol has led to increases in alcohol consumption in Australia, particularly among the young, as well as a range of alcohol-related harms and problems. Others contest this view, whilst the alcohol industry itself contends that alcohol advertising is more concerned with winning and maintaining ‘market share’ than with attracting new drinkers. As such debates intensify, it is timely to consider changes in the content and format of alcohol advertising in this country. This paper examines a number of recent Australian alcohol advertisements, comparing those for beer with those for spirits and ‘ready to drink’ products in highlighting some significant changes in the ways leisure and consumption are represented in youth cultures. I argue that many of these advertisements present alcohol as a potent means of enhancing young people's leisure experience in ways that risk endorsing excessive alcohol consumption as an appropriate or ‘normal’ leisure activity for young people.

Underage drinking: does the minimum age drinking law offer enough protection?

2015 ◽  
Vol 27 (2) ◽  
pp. 117-128
Author(s):  
Rivka Green ◽  
Hannah Jason ◽  
Debora Ganz
Keyword(s):  
Alcohol Consumption ◽  
Literature Review ◽  
Economic Burden ◽  
Underage Drinking ◽  
Future Research ◽  
Parental Factors ◽  
The Us ◽  
Drinking Age ◽  
Minimum Age

Abstract Underage drinking is a significant problem in the US. It is responsible for several thousand mortalities and fatalities each year, both among minors and other members of society. Additionally, underage alcohol consumption produces a severe economic burden in the US. Introduction to alcohol in youth poses serious long-term risks for adolescents, including occupational, educational, and psychosocial impairments, and increases the risk for developing alcohol abuse disorders in adulthood. In order to address and mitigate this problem, the US has set a minimum age drinking law of 21 in all 50 states, and has implemented several supplementary laws limiting the possession and consumption of alcohol. Though these laws have successfully reduced underage drinking, several additional strategies are noteworthy, including preventative and intervention efforts incorporating environmental, individual, communal, and parental factors. The following literature review describes these concepts as they relate to underage drinking laws in the US. Directions for future research, interventions, and ongoing challenges related to the minimum drinking age in the US are also discussed.

scholarly journals Alcohol regulation, communication strategies and underage alcohol consumption in Spain

2016 ◽  
Vol 6 (4) ◽  
pp. 390-411 ◽  
Author(s):  
Carla Rodriguez-Sanchez ◽  
Franco Manuel Sancho-Esper
Keyword(s):  
Alcohol Consumption ◽  
Communication Strategies ◽  
Dynamic Effect ◽  
Advertising Expenditure ◽  
Alcohol Advertising ◽  
Content Type ◽  
Alcohol Marketing ◽  
Before And After ◽  
Using Data ◽  
The Relationship

Purpose The purpose of this paper is twofold. First, it examines the communication strategies pursued by firms related to alcohol beverages in Spain during a decade with major changes in alcohol marketing regulations. Second, it analyzes the relationship between these strategies and underage alcohol consumption before and after 2007. Design/methodology/approach Panel data methodology is implemented using data from ESTUDES national survey (average sample size 26,000 interviews, 2004-2010) and INFOADEX (nationwide advertising expenditure, 1999-2013). Findings The results show that, under a restrictive alcohol marketing framework, firms related to alcohol beverages adapt their communication strategies: budget deviation from advertising to sponsorship. Regarding alcohol quantity and frequency models, the relationship between alcohol advertising expenditure and underage alcohol consumption after 2007 is very small but still positive and significant. However, contrary to expectations, in the case of alcohol sponsorship, the relationship between expenditure and underage alcohol consumption has not been affected by the observed budget deviation from advertising to sponsorship after 2007. Research limitations/implications Changes in alcohol advertising and sponsorship regulation lead firms related to alcohol beverages to change their communication strategies to overcome new regulatory restrictions and to reach their target group. Overall, despite the relationships between both advertising and sponsorship expenditure and underage alcohol consumption diminish between periods, they still remain positive and significant. Closer and updated monitoring of alcohol communication strategies pursued by firm is needed to keep controlling the alcohol advertising and sponsorship exposure to under age people. Originality/value This is a pioneer study in analyzing communication strategies within the Spanish alcohol beverages sector and in proposing a model to analyze the dynamic effect of such strategies on underage alcohol consumption.

Symptoms of Alcohol Dependence Predict Suicide Ideation Among Alaskan Undergraduates

Crisis ◽  
2016 ◽  
Vol 37 (3) ◽  
pp. 232-235 ◽  
Author(s):  
Christopher R. DeCou ◽  
Monica C. Skewes
Keyword(s):  
Depressive Symptoms ◽  
Alcohol Consumption ◽  
Alcohol Dependence ◽  
Suicide Ideation ◽  
Alcohol Problems ◽  
Future Research ◽  
Causal Mechanism ◽  
Students At Risk ◽  
The Relationship ◽  
Alcohol Related Problems

Abstract. Background: Previous research has demonstrated an association between alcohol-related problems and suicidal ideation (SI). Aims: The present study evaluated, simultaneously, alcohol consequences and symptoms of alcohol dependence as predictors of SI after adjusting for depressive symptoms and alcohol consumption. Method: A sample of 298 Alaskan undergraduates completed survey measures, including the Young Adult Alcohol Consequences Questionnaire, the Short Alcohol Dependence Data Questionnaire, and the Beck Depression Inventory – II. The association between alcohol problems and SI status was evaluated using sequential logistic regression. Results: Symptoms of alcohol dependence (OR = 1.88, p < .05), but not alcohol-related consequences (OR = 1.01, p = .95), emerged as an independent predictor of SI status above and beyond depressive symptoms (OR = 2.39, p < .001) and alcohol consumption (OR = 1.08, p = .39). Conclusion: Alcohol dependence symptoms represented a unique risk for SI relative to alcohol-related consequences and alcohol consumption. Future research should examine the causal mechanism behind the relationship between alcohol dependence and suicidality among university students. Assessing the presence of dependence symptoms may improve the accuracy of identifying students at risk of SI.

Patterns of Unhealthy Eating Behaviours in a Middle Aged Scottish Population

1992 ◽  
Vol 37 (6) ◽  
pp. 170-174 ◽  
Author(s):  
T. Abel ◽  
D.V. McQueen ◽  
K Backen ◽  
C. Currie
Keyword(s):  
Alcohol Consumption ◽  
Population Data ◽  
Future Research ◽  
Eating Behaviours ◽  
Middle Aged ◽  
Unhealthy Eating ◽  
Scottish Population ◽  
Males And Females ◽  
Highly Correlated ◽  
Nutrition Habits

This paper examines unhealthy eating in a middle aged Scottish population. Data from a 1989 survey of 5 00 Scottish men and women aged 45 to 59 years are used to explore inter-relations among five items of unhealthy eating, smoking and alcohol consumption. The results show that unhealthy eating behaviours are highly correlated, indicating strong links among certain nutrition habits. The findings also reveal that such patterns of unhealthy eating vary considerably between males and females. Finally, unhealthy eating behaviours were also found to be significantly associated with smoking and alcohol consumption. Implications of these findings for future research in epidemiology and health promotion are considered.

Alcohol and the Media: A Review and Critique of the ‘Effects’ Model

1982 ◽  
Vol 3 (2) ◽  
pp. 183-194 ◽  
Author(s):  
Nicholas Dorn ◽  
Nigel South
Keyword(s):  
Point Of View ◽  
Economic Consequences ◽  
Future Research ◽  
General Level ◽  
Alcohol Advertising ◽  
Social Drinking ◽  
The Media ◽  
Quantitative Changes ◽  
And Shifts ◽  
Qualitative Changes

A review of the available empirical material bearing upon the question of alcohol advertising having ‘effects’ on the general level of consumption suggests that this question is insufficiently precise as a basis for research. Studies suggesting some relationship between advertising for particular brands or products and shifts in brand or product use are potentially more interesting, if considered from a point of view that recognises that such shifts may involve shifts in milieux, comparisons, styles and meanings associated with consumption. Future research should be attentive to such qualitative changes in drinking practices attendant upon advertising or preventive campaigns (as well as to quantitative changes). The authors suggest that such quantitative and qualitative changes in drinking practices of individuals and social groups need to be considered within the context of more general, ideological and economic, consequences of alcohol advertising. These consequences-including reinforcement of images about ‘social drinking,’ and shifting of consumers onto more profitable products-consolidate the profitability of the alcohol industry (a consideration more important to the industry than levels of consumption per se). A framework broader than that of ‘effects’ on individuals' levels of consumption is required if health educators are to learn anything from advertising.

Content analyses of alcohol-related images during television broadcasts of major sports events in New Zealand

2017 ◽  
Vol 18 (3) ◽  
pp. 230-245 ◽  
Author(s):  
Sarah Gee ◽  
Michael P. Sam ◽  
Steve J. Jackson
Keyword(s):  
Alcohol Consumption ◽  
Design Methodology ◽  
Alcohol Advertising ◽  
Policy Makers ◽  
Content Type ◽  
Television Programming ◽  
Sports Events ◽  
Content Analyses ◽  
Daytime Television ◽  
Nature Frequency

Purpose The purpose of this paper is to examine the nature, frequency, and duration of alcohol-related promotions and crowd alcohol consumption during major sports events broadcasted on the SKY Sport network between September 2011 and February 2012. Design/methodology/approach Content analyses for various categories of alcohol-related images were conducted, including a novel inclusion of analysing crowd alcohol consumption. Findings The results provide empirical evidence that sponsorship and activation-related activities of alcohol brands subvert national regulations that ban alcohol advertising during daytime television programming. Originality/value The results serve to sensitise researchers, practitioners, policy makers, and regulators to the prevalence of incidental alcohol promotional material within the overall televised alcohol advertising mix and the broader societal exposure to such images. This research also informs readers that alcohol companies and media outlets produce alcohol-related marketing that may not be in-line with the meaning and/or intent of laws.

Unlocking Patterns of Alcohol Consumption in British Columbia Using Alcohol Sales Data: A Foundation for Public Health Monitoring

2009 ◽  
Vol 36 (3-4) ◽  
pp. 499-516 ◽  
Author(s):  
Scott MacDonald ◽  
Jinhui Zhao ◽  
Basia Pakula ◽  
Tim Stockwell ◽  
Lorissa Martens
Keyword(s):  
Public Health ◽  
British Columbia ◽  
Alcohol Consumption ◽  
Policy Development ◽  
Alternative Methods ◽  
Future Research ◽  
Sales Data ◽  
Total Alcohol ◽  
Statistics Canada ◽  
Alcohol Sales

Alcohol sales data provide a more accurate indication of alcohol consumption than alternative methods such as population surveys. This information can be used to better understand epidemiological issues related to alcohol consumption, policy development and evaluation. Official sales records were collected for the 28 regional districts of British Columbia (BC) for 2002–2005, while homemade alcohol was estimated from survey data. Alcohol consumption rates were found to vary across geographic regions, by season, and with population level demographics. Government stores were the largest source of alcohol consumption in BC, accounting for 45.1% of total alcohol consumption in 2004. U-Brews/U-Vins accounted for 4.0%, private liquor stores accounted for 27.5% of the total, and homemade alcohol made up 4.3% of total alcohol consumption. Analysis also revealed that the average alcohol concentration in wines (12.53%) and coolers (6.77%) has been underestimated by Statistics Canada. The feasibility of developing this type of alcohol monitoring system is examined. Finally, implications for the development of targeted public health initiatives and future research are discussed.

scholarly journals Changes in perceptions of the alcohol environment among participants in a Photovoice project conducted in two districts with different socio-economic status

PLoS ONE ◽  
2021 ◽  
Vol 16 (8) ◽  
pp. e0254978
Author(s):  
Irene Molina-de la Fuente ◽  
Andrea Pastor ◽  
Paloma Conde ◽  
María Sandín Vázquez ◽  
Carmen Ramos ◽  
...  
Keyword(s):  
Alcohol Consumption ◽  
Social Role ◽  
Economic Status ◽  
Alcohol Exposure ◽  
Alcohol Advertising ◽  
Socio Economic Status ◽  
Qualitative Descriptive ◽  
The Subject ◽  
And Gender

Perceptions of the alcohol environment may influence alcohol consumption patterns. The purpose of this study was to describe changes in perceptions of the urban alcohol environment as experienced by residents of two districts with different socio-economic status after taking part in a Photovoice study. The study was conducted in Madrid, Spain, in a district with a high socio-economic status (HSES) and another district with a low socio-economic status (LSES). A Photovoice project was conducted with 26 participants divided into four groups based on sex and district. Groups met over five sessions in which they discussed photographs taken by the participants themselves on the subject of alcohol in their neighbourhood. A qualitative, descriptive and thematic analysis of participants’ discourses was performed to explore changes in their perceptions of the alcohol environment over the project sessions. Changes in perceptions of the alcohol environment were observed in all groups over the project. The process of change varied by districts’ socio-economic characteristics and gender. Greater changes in perceptions of the alcohol environment were observed in HSES, especially among women, as the participants had a much more positive initial view of their alcohol environment. In LSES, participants showed a more critical perception of the alcohol environment from the beginning of the study, and this broadened and intensified over the course of the sessions. Changes in perceptions also varied by thematic categories, including some categories that were discussed from the start (e.g. socialising and alcohol consumption) and categories that only emerged in later sessions (e.g. alcohol advertising). Involvement in a Photovoice project has favoured a shift in the participant’s perceptions of their alcohol environment towards more critical positions, widening their scope of perceived elements and raising their awareness of specific problems, such as alcohol advertising and social role of alcohol consumption in relation to alcohol exposure.

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