scholarly journals Use Of Social Media Potential By The International Students

Author(s):  
Anna Usova
2019 ◽  
Vol 173 (1) ◽  
pp. 36-52 ◽  
Author(s):  
Xinyu Zhao

This article investigates Chinese international students’ everyday transnational family practices through the use of social media. Specifically, the article highlights the relevance of two interlinked forms of disconnection in these students’ daily negotiations of ambivalent cross-border family relations in an age of always-on connectivity. The first form involves their disconnection from the general public via their creation of intimate spaces on social media that are exclusive to their family members. The second form involves the students detaching themselves from such intimate spaces, often temporarily, to escape and resist familial control and surveillance. I conclude the article by developing the notion of ‘disconnective intimacy’ to conceptualise contemporary Chinese transnational families. This article contributes to the literature on the transnational family by providing an insight into the micro-politics of mediated co-presence through the trope of ‘disconnective practice’.


2020 ◽  
Vol 9 (5) ◽  
pp. 167
Author(s):  
Vikram Kumar ◽  
Ramakrishnan Raman

The advent of information and communications technology has changed the way people and organisations function, communicate, transact, recruit, market business and services. To keep pace with the ever-changing business and marketing trends, organisations have integrated information, tools of communication & the boom of internet technology into their strategies.The education industry is no exception to this challenge. The primary goals in marketing University is to attract prospective students from across the globe. Increasing globalisation, aspiration, movement, ease of financial access is drawing students to apply for higher studies in Universities away from their country of residence. Many new-age studies of youth, teenagers and Gen Y overwhelmingly suggest that they are prolific users of the Internet and in particular social media applications. These factors have led to social media being heavily leveraged by universities to create interest and draw in applicants. Social media tools like Facebook, Instagram, LinkedIn, Quora, Google+, Youtube is integrated with the other traditional media viz print/broadcast media, exhibitions, educational trade fairs et al to reach students from various countries. Social Media plays dual power of attracting student applicants as well as helps engagement to create a loyal online community through sharing content which is found relevant and useful by the new young generation.This research paper examines the role of social media in helping international students choose university for higher studies  in India. This study included in-depth interviews and a survey to include 183 students’ International students studying in 6 different cities in India.The research findings indicate that International Students increasingly use social media thus highlighting the role of social media in influencing international students’ choice of  university . All in all, this study provides directions for universities to influence students innovatively and strategically. International students depend on social media for supplementary information to strengthen the information gathered through primary influencers like family, friends and alumni.With increasing media clutter it's absolutely essential to ensure media planning for use of social media sharp and appropriate media tools are selected to reach the students and thereby enable them to effectively use it for choice of University. Social media strategy through consumer generated word of mouth and influencer marketing to communicate the experience, safety, acceptance of diverse culture can be leveraged to help the students’ choice process.


2015 ◽  
Vol 2 (2) ◽  
Author(s):  
Marianna E. Richardson

The power of social media in our global society has been labeled as a social revolution that is changing the way we live, work, communicate, and learn. College students are surrounded by and engrossed in social media. University professors are realizing the necessity of incorporating social media in their classrooms. Social media has become a major component of distance learning and massive open on-line courses (MOOCs) increasing the availability of a college education to students who could not previously afford it or who geographically had no access to it. The rising use of social media in college classrooms is changing the delivery of information and the formation of educational communities. In addition, it is advancing the democratization of universities and the opportunities for international students to experience a world-class education.


2019 ◽  
Vol 10 (2) ◽  
pp. 35-45
Author(s):  
Jade Sleeman ◽  
Catherine Lang ◽  
Eva Dakich

An Australian higher education experience often includes group work as an important social learning opportunity. For international students, taking part in a group assignment can positively influence learning and adjustment to the new cultural and educational context through social interaction. However, students are increasingly choosing to use digital technologies to participate in group assignments, which may impact on opportunities available to make social connections with peers. This study investigated the experiences of 26 international students as they transitioned to study at an Australian university about their use of social media for group assignments and their resulting perceptions of connection to classmates. Analysis of the results suggests that students who engaged in collaborative rather than cooperative interactions via social media were more likely to perceive a connection to their classmates. This has implications for educators to include classroom modelling of digitally-mediated collaborative interactions to benefit students’ participation in group assignments, which can improve the transition experience through social connection.


2016 ◽  
Vol 8 (2) ◽  
pp. 32 ◽  
Author(s):  
Yousef T. Alfarhoud ◽  
Badr Alahmad ◽  
Latifah Alqahtani ◽  
Abdulaziz Alhassan

<p>The purpose of the study is to explore the use of social media by international students during<br />classes and discern the pros and cons of their use of social media. An explanatory sequential<br />mixed methods design is used to give evidence about the research problem starting with a<br />quantitative method (questionnaire) and then a qualitative method (semi-structured<br />interviews). The study shows that 64.4% of international students used social media during<br />classes while 35.6% did not. In terms level of satisfaction, the study result shows that males<br />and females were not significant different in this regard. Additionally, most of the participants<br />57.4% used social media for 1-10 minutes, while 27.7% used them for 11 to 30 minutes of<br />class time. Some international students used social media for coping with the weakness of<br />their knowledge during class time, whereas the majority of them indicated that they used<br />social media for surviving the transition of relocating form their own countries to United<br />State as sojourners by stating that they used social media to stay connected with and informed<br />about their family, friends, and country news and events. The use of social media during<br />classes should be integrated with the learning environment, especially regarding the<br />motivation of use, which can potentially provide success in overcoming most reasons for<br />frustration and home sickness.</p>


Author(s):  
Samuel Ekundayo ◽  
Chris Niyi Arasanmi ◽  
Olayemi Abdulateef Aliyu

International students face tremendous challenges adapting to a new environment. From the pressure to learn a new language, new approach to learning to making new friends, it can sometimes be a daunting and challenging experience for students. In order to cope, they need to access and process large amount of information very quickly, otherwise their mission and purpose of earning foreign certificates might be jeopardized. For this reason, this chapter looks addresses the limited knowledge around the information needs, seeking behavior, and use of international students. This knowledge is important for educators, institutions, and societies to be able to provide the necessary support to help international students cope and adapt to their new environment.


Author(s):  
Jade Sleeman ◽  
Catherine Lang ◽  
Eva Dakich

With the increased focus on the use of digital platforms to facilitate teaching and learning comes the challenge of creating connections between international students and their new classmates. The use of social media in higher education may be one avenue that can enable not only learning but also social connections between students to improve the international study experience and sense of community. This article reports on the findings of a small survey study at an Australian university, which demonstrate that the majority of international students surveyed had greater prior experience with social network sites for personal and educational use rather than wikis, blogs, and discussion forums, which are often used in institutional settings. Furthermore, the results suggest that the educational use of social network sites led many participants to add new classmates as profile friends. These findings have implications for the choice of digital platforms for pedagogical use of social media and how that may impact on the teaching of international students in higher education for making connections.


2017 ◽  
pp. 79-112
Author(s):  
Paola Ramassa ◽  
Costanza Di Fabio

This paper aims at contributing to financial reporting literature by proposing a conceptual interpretative model to analyse the corporate use of social media for financial communication purposes. In this perspective, the FIRE model provides a framework to study social media shifting the focus on the distinctive features that might enhance web investor relations. The model highlights these features through four building blocks: (i) firm identity (F); (ii) information posting (I); (iii) reputation (R); and (iv) exchange and diffusion (E). They represent key aspects to explore corporate communication activities and might offer a framework to interpret to what degree corporate web financial reporting exploits the potential of social media. Accordingly, the paper proposes metrics based on this model aimed at capturing the interactivity of corporate communications via social media, with a particular focus on web financial reporting. It tries to show the potential of this model by illustrating an exploratory empirical analysis investigating to what extent companies use social media for financial reporting purposes and whether firms are taking advantage of Twitter distinctive features of interaction and diffusion.


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