WHY GAME PLAYERS PURCHASE LUXURY ITEMS IN ONLINE GAME? - FOCUSING UPON LUXURY SKIN IN LEAGUE OF LEGENDS

PurposeThis research examined the social interactions of online game players based on the proposed motivation model in order to understand the transitions of motivation of online game. The authors also separated samples into four categories to compare the difference of different type of online game players.Design/methodology/approachThis study proposed a motivation model for online game player based on existence–relatedness–growth theory. The authors also analyze the transitions of motivations via first-order and second-order Markov chain switching model to obtain the journey of online to offline socialization.FindingsTeamwork–socialization players preferred to make friends in their online gaming network to socialize. Competition–socialization players were mostly students who played games to compete and socialize and may share experience in online or offline activities. Teamwork–mechanics players purely derived pleasure from gaming and were not motivated by other factors in their gaming activities. Competition–mechanics players may already have friends with other gamers in real life.Research limitations/implicationsMore samples can be added to generate more generalizable findings and the proposed motivation model can be extended by other motivations related to online gaming behavior. The authors proposed a motivation model for online to offline socialization and separated online game players into four categories: teamwork–socialization, competition–socialization, teamwork–mechanics and competition–mechanics. The category of teamwork–socialization may contribute to online to offline socialization area. The category of competition–mechanics may add value to the area of traditional offline socialization. The categories of competition–socialization and teamwork–mechanics may help extant literature understand critical stimulus for online gaming behavior.Practical implicationsThe authors’ findings can help online gaming industry understand the motivation journey of players through transition. Different types of online games may have various online game player's journey that can assist companies in improving the quality of online games. Online game companies can also offer official community to players for further interaction and experience exchange or the platform for offline activities in the physical environment.Originality/valueThis research proposed a novel motivation model to examine online to offline socializing behavior for online game research. The motivations in model were interconnected via the support of literature. The authors also integrated motivations by Markov chain switching model to obtain the transitions of motivational status. It is also the first attempt to analyze first-order and second-order Markov chain switching model for analysis. The authors’ research examined the interconnected relationships among motivations in addition to the influential factors to online gaming behavior from previous research. The results may contribute to extend the understanding of online to offline socialization in online gaming literature.

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Effects of brand placement and player involvement on brand awareness: an empirical study on online game players

Diponegoro International Journal of Business ◽

10.14710/dijb.2.1.2019.23-30 ◽

2019 ◽

Vol 2 (1) ◽

pp. 23

Author(s):

Bonit Bogonondo ◽

Yessy Artanti

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Empirical Study ◽

Multiple Regression Analysis ◽

Multiple Regression ◽

Brand Awareness ◽

Online Game ◽

Snowball Sampling ◽

Brand Placement ◽

Game Players

This paper examines the effects of brand placement and player involvement on brand awareness. The data in this study were collected from questionnaires distributed to 150 game players of online game with snowball sampling. Data analysis used multiple regression analysis. However, our prediction that there were effect of brand placement and player involvement on brand awareness was not supported. We presents the discussions in this paper.

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Virtual Community and Online Game Players

Encyclopedia of Networked and Virtual Organizations ◽

10.4018/978-1-59904-885-7.ch232 ◽

2011 ◽

pp. 1757-1763

Author(s):

Jengchung V. Chen ◽

Yu-Hsiang Wang

Keyword(s):

Information And Communication Technology ◽

Communication Technology ◽

Virtual Communities ◽

Virtual Community ◽

Online Games ◽

The Internet ◽

Online Game ◽

Internet Users ◽

Information And Communication ◽

Game Players

Since the Internet and other IT technologies have become more popular than ever before, the amount of time people spend with computers and IT products, such as Internet and online games, has increased tremendously. The continuing boom of information and communication technology is causing the Internet to become a part of everyone’s life. People use the Internet not only as a tool for their jobs, but also to participate in virtual communities. Even if the rate of Internet uptake slows considerably (Weisenbacher, 2002), the trend still remains growing. There were 275.5 million people using the Internet in February 2000. That number had changed to 605.60 million in September 2002 (Nua Ltd., 2002). According to Horrigan’s study (2001), 84 percent of Internet users in America have participated in a virtual community. Moreover, apart from the number of people using Internet, the average time spent doing any activity online is increasing.

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What Makes Game Players Want to Play More? A Mathematical and Behavioral Understanding of Online Game Design

Human-Computer Interaction. HCI Applications and Services - Lecture Notes in Computer Science ◽

10.1007/978-3-540-73111-5_33 ◽

2007 ◽

pp. 284-293 ◽

Cited By ~ 1

Author(s):

De Liu ◽

Xun Li ◽

Radhika Santhanam

Keyword(s):

Game Design ◽

Online Game ◽

Game Players

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For Whom the Gamer Trolls: A Study of Trolling Interactions in the Online Gaming Context

Journal of Computer-Mediated Communication ◽

10.1093/jcmc/zmz014 ◽

2019 ◽

Cited By ~ 2

Author(s):

Christine Cook ◽

Rianne Conijn ◽

Juliette Schaafsma ◽

Marjolijn Antheunis

Keyword(s):

Content Analysis ◽

Computer Mediated Communication ◽

Topic Modelling ◽

Online Game ◽

Mediated Communication ◽

Future Studies ◽

Extant Literature ◽

Computer Mediated ◽

Novel Method ◽

League Of Legends

Abstract The present study aimed to expand our understanding of trolling interactions by examining 10,025 community-reported trolling incidents in the online game League of Legends to determine what characterizes messages sent by trolls, their teammates, and their opponents. To do this, we used a novel method blending content analysis and topic modelling. Contrary to extant literature, our study of complete trolling interactions found striking similarities between teammates’ and trolls’ chats, with both displaying the negative traits (e.g., exclusionary language) typically attributed to trolls. Findings also suggest that the transition from victim to perpetrator can occur extremely rapidly. This has important implications for the labelling of actors in trolling interactions, for future studies into the trolling cycle, and for theories of computer-mediated communication.

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FACE WORK SEORANG SPY DALAM GAME ONLINE SUPER ARMADA

Interaksi Jurnal Ilmu Komunikasi ◽

10.14710/interaksi.5.2.136-145 ◽

2017 ◽

Vol 5 (2) ◽

pp. 136

Author(s):

Ami Saptiyono

Keyword(s):

Online Gaming ◽

Online Game ◽

Game Players

AbstractOnline media is media that provides a variety of facilities and services for people in activities and meet their needs. This media allows everyone to do various activities such as browsing , blogging , chat , update your status, upload and download data, and even play games . In this article , the researcher discuss how an online game players do face work in the activities of online gaming , especially in the game "Super Armada" , through autoethnography methods , as a method of doing descriptions experience of researcher in this online game , using face work theory as reference in researchKey words: Face work, Autoethnography, Media online.

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