The effects of brand equity, price, and brand proliferation on new product performance through product trial: evidence from FMCG industry in Indonesia

Business competition in fast-moving consumer goods (FMCG) products in Indonesia has increased due to industry growth in this sector. Companies must create new marketing strategies to maintain and gather a broader market share. The purpose of this study is to analyze the effects of brand equity, price, and brand proliferation on new product performance of FMCG products through product trial. This study uses quantitative analysis, which uses data analysis tools SPSS 26) to analyze the data with PROCESS macro analysis to analyze the mediator variables. This study showed that brand equity, product quality, and brand proliferation had a positive and significant effect on new product performance. The PROCESS analysis results also show mediating effects between brand equity, price, and brand proliferation on new product performance through product trial. These results also show that brand equity, price, and brand proliferation can predict new product performance in the FMCG industry in Indonesia.

Purchase intention toward sustainable fashion brand: analysis on the effect of customer awareness on sustainability on willingness to pay

Customer awareness of sustainable products has increased very rapidly during the last few years. This phenomenon has encouraged international fast-fashion brands to develop a new line which is a more sustainable line. This paper aims to examine the effect of customer awareness on sustainability and willingness to pay on purchase intention toward sustainable fashion brands. This study obtained 211 respondents with the sampling method of purposive sampling with the criteria as follow: (1) Men and women who are Indonesians, (2) Men and women who enjoyed clothes-shopping at international fast-fashion brands stores, also (3) Men and women who aged 15 – 36 years old. Multiple regressions were used as a method to conduct hypotheses test of this study. The findings of this study stated that sustainability movement awareness and willingness to pay contributes a positive and significant effect towards the purchase intention of Indonesian customers. Furthermore, this study has found that the Indonesian market is already very aware of the sustainability movement and the concerns toward environmental health.

Multi-layer agility: a proposed concept of business agility in organizational behavior perspective

Turbulence in the business environment imposed large companies or market leaders to become more agile in doing business. Developing business agility can be implemented in many levels of business organization. This paper proposes a multi-layer perspective of business agility construct by examining construct validity through structural equation modelling. Based on organizational behavior theory, this paper proposes combining construct from three different perspectives of business agility: strategic agility from an organizational perspective, leadership agility from a group perspective, and learning agility from an individual perspective. The paper involved 477 supervisors and managers of Indonesian oil palm plantations as respondents. The data was analyzed by using Lisrel version 9.30. The result explains that the second-order construct is the best-fit construct for defining multi-layer agility as a measurement model.

Employee involvement, job satisfaction, and in-role performance

This study examines the relations among employee involvement, job satisfaction, and in-role performance. Job satisfaction is posited as a mediator. A total of 102 respondents filled out a self-administrated survey. The hierarchical regression analysis was performed to test the direct influence hypotheses. To carry out the mediation test, the procedures proposed by Baron and Kenny and the Sobel Test to strengthen were both used. It was found that the influence of employee involvement variables was positive on job satisfaction and in-role performance. Results also showed a positive of job satisfaction on in-role performance. Job satisfaction partially mediated the relationship between employee involvement and in-role performance. Implications of the findings, implications, and limitations are discussed.

Can information be too much? the moderating role of Covid-19 information on the effect of job stress on job performance

During the Covid-19 pandemic, many governments require companies to promote a work from home policy. However, many occupations cannot be done at home, putting the employees at increased health risk and increasing job stress. The purpose of this study is to examine whether job stress negatively affects job performance. Furthermore, we also examine the moderating effect of Covid-19 information on the relationship between job stress and job performance. Our respondents are employees who work in manufacturing firms in Salatiga and still have to work from the office during the pandemic. The data were collected using an online questionnaire, and the total number of respondents is 105. Our analysis using moderated regression analysis founds that job stress negatively influences job performance. We also found that Covid-19 information moderates the relationship between job stress and job performance.

Implementation of servant leadership in profit and non-profit context: is it different?

The purpose of this study is to examine the differences between servant leadership (SL) in the profit and non-profit organization sectors. This study also examines the effectiveness of SL on the subordinate performance in profit and non-profit organizations. A total of 254 subordinates from profit and non-profit organizations participated in this study. This study used non-probability sampling, purposive sampling technique. This study uses MANOVA to examine the differences between SL in profit and non-profit organizations and uses simple regression to examine the effect of SL on employee performance. The results of the study report that there are no significant differences between servant leadership in profit or non-profit organizations. Servant leadership also consistently has a positive and significant effect on subordinate Organizational Citizenship Behavior (OCB) for both profit and non-profit organizations. This research was measured using perceptions of subordinates and using a quantitative approach. The early emergence of SL was associated with religious organizations (non-profit) so that SL was attached to leadership that was more appropriate in non-profit organizations. However, some argue that SL effective in the profit organization sector. This study is expected to provide empirical evidence regarding the application of servant leadership in profit vs non-profit organizations in servant leadership studies.

Technology adoption on online learning during Covid-19 pandemic: implementation of technology acceptance model (TAM)

Individual behavior in technology adoption can be predicted by perception and belief. Implementing TAM, this study aims to analyze the behavioral teaching staff in using Google Apps for online learning. This study examined the effect of perceived usefulness, perceived ease of use, and user training and support on behavioral intention to use technology. We analyzed 108 samples using SPSS Process Model 4 and Model 15 to examine the mediation effect and moderated mediation effect. Our results show that perceived usefulness is confirmed to mediate the perceived ease of use behavioral intention to use technology. However, moderated mediation effect is not supported. This study contributed to advance the empirical evidence on the implications of TAM in analyzing technology adoption.

Determinant analysis of MSMEs credit in Indonesia

This study was conducted to analyze several variables as the determinants of credit of micro, small, and medium enterprises (MSME) in Indonesia. Those variables are society income, geographic branch penetration (GBP), demographic branch penetration (DBP), credit account per capita (CAC), and deposit account per capita (DAC) of commercial banks. The samples used in this study are 33 Provinces in Indonesia in the period 2013-2017 using the purposive sampling technique. We examined data uses the non-participant observation method by directly quoting financial, GRDP, banking, geographical, and demographic data. The analysis used in this research is multiple linear regression consisting of the classic assumption test, F test, t-test, and hypothesis testing. This study indicated that society income, CAC, and DBP have a positive and significant effect on MSME credit. In contrast, GBP has a positive but non-significant effect on MSME credit, and DBP has a significant negative effect on MSME credit.

The effect of ownership structure on leverage with credit rating as a moderating variable

This paper aims to examine the effect of ownership structure on leverage with credit rating as a moderating variable. The ownership structure used in this study is government ownership and managerial ownership. Leverage is measured using a debt to assets ratio (DAR). Credit rating uses ratings issued by PEFINDO.The sample used in this study was companies rated by PEFINDO and listed on the Indonesia Stock Exchange in 2015-2017. The number of samples used were 53 companies determined using a purposive sampling method. The analysis using Ordinary Least Square (OLS) regression analysis indicated that government ownership does not affect leverage, and the credit rating does not moderate the relationship between government ownership and leverage. Managerial ownership has a negative effect on leverage, and the credit rating moderates the relationship between managerial ownership and leverage

The effect of brand equity dimensions on repurchase intention

This research aims to find out the effect of brand equity dimensions (brand awareness, perceived quality, brand association, and brand loyalty) on repurchase intention. The population in this research were the consumers of Starbucks café in Semarang, Indonesia, by purposive technique sampling with the criteria that consumers have been purchase and consume Starbucks product. The data was collected by questionnaire and analyze by validity test, reliability test, and multiple analysis regression tests. Consistent with our proposed hypotheses, the results indicated that perceived quality and brand loyalty positively affect repurchase intention. However, our study suggested that brand awareness negatively affects repurchase intention while brand association not significantly affects repurchase intention.