The Impact of Conspicuous Consumption and Perceived Value on New Product Adoption Intention

2021 ◽  
Vol 23 (1) ◽  
pp. 63-94
Author(s):  
Meixiang Cui ◽  
Subin Im
Keyword(s):  
Perceived Value ◽  
Conspicuous Consumption ◽  
New Product ◽  
Product Adoption ◽  
New Product Adoption ◽  
The Impact ◽  
Adoption Intention

Assessing the effects of multichannel service provider corporate reputation on customer new product adoption and RFM value

2018 ◽  
Vol 29 (4) ◽  
pp. 680-702 ◽  
Author(s):  
Gianfranco Walsh ◽  
Mario Schaarschmidt ◽  
Stefan Ivens
Keyword(s):  
Corporate Reputation ◽  
Perceived Risk ◽  
Perceived Value ◽  
New Product ◽  
Customer Relationships ◽  
Reputation Management ◽  
Product Adoption ◽  
New Product Adoption ◽  
Content Type ◽  
Customer Outcomes

Purpose Service providers leverage their corporate reputation management efforts to increase revenues by shaping customer attitudes and behaviours, yet the effects on customer innovation adoption and customer value remain unclear. In an extended conceptualisation of customer-based corporate reputation (CBR), the purpose of this paper is to propose that customer perceived risk, perceived value, and service separation are contingencies of the relationship between CBR and two key customer outcomes: customer new product adoption proneness (CPA) and recency-frequency-monetary (RFM) value. Design/methodology/approach Using a predictive survey approach, 1,001 service customers assess the online or offline operations of six multichannel retailers. The hypothesised model is tested using structural equation modelling and multigroup analysis. Findings The analysis reveals significant linkages of CBR with perceived risk and perceived value, as well as between perceived risk and perceived value and from perceived value to CPA and RFM value. These linkages vary in strength across unseparated (offline) and separated (online) services. Research limitations/implications This study uses cross-sectional data to contribute to literature that relates CBR to relevant customer outcomes by considering CPA and RFM value and investigating contingent factors. It provides conceptual and empirical evidence that price appropriateness represents a new CBR dimension. Practical implications The results reveal that CBR reduces customers’ perceived risk and positively affects their perceived value, which drives CPA and RFM value. Multichannel retailers can create rewarding customer relationships by building and nurturing good reputations. Originality/value This study is the first to link CBR with customer product adoption proneness and value, two important customer measures. It proposes and tests an extended conceptualisation of CBR.

scholarly journals Sales Manager Influence Of New Product Adoption By Their Salesforce: A Theoretical Perspective

2017 ◽  
Vol 33 (3) ◽  
pp. 539-546
Author(s):  
Gregory McAmis ◽  
Lukas P. Forbes
Keyword(s):  
Social Information Processing ◽  
Theoretical Perspective ◽  
New Product ◽  
Sales Force ◽  
Sales Manager ◽  
Sales Managers ◽  
Product Adoption ◽  
New Product Adoption ◽  
New Product Introductions ◽  
The Impact

New product introductions are an important part of the success of many organizations, and they often hinge on the perceptions of the sales force.   In turn, much of sales person perceptions are derived from managerial guidance and input.  Although the extant literature has investigated some of the antecedents to the adoption of new products by salespeople, very little attention has been paid to the impact of the sales manager over this process.  Using elements of social information processing, this paper explores how sales managers can exert influence over new product adoption by their salespeople. 

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

2008 ◽  
Vol 72 (6) ◽  
pp. 65-80 ◽  
Author(s):  
Scott A. Thompson ◽  
Rajiv K. Sinha
Keyword(s):  
New Products ◽  
New Product ◽  
Brand Community ◽  
Product Adoption ◽  
Community Members ◽  
New Product Adoption ◽  
Community Membership ◽  
Brand Communities ◽  
Product Categories ◽  
The Impact

Brand communities have been cited for their potential not only to enhance the loyalty of members but also to engender a sense of oppositional loyalty toward competing brands. However, the impact of brand community membership on actual new product adoption behavior has yet to be explored. This study examines the effects of brand community participation and membership duration on the adoption of new products from opposing brands as well as from the preferred brand. Longitudinal data were collected on the participation behavior, membership duration, and adoption behavior of 7506 members spanning four brand communities and two product categories. Using a hazard modeling approach, the authors find that higher levels of participation and longer-term membership in a brand community not only increase the likelihood of adopting a new product from the preferred brand but also decrease the likelihood of adopting new products from opposing brands. However, such oppositional loyalty is contingent on whether a competitor's new product is the first to market. Furthermore, in the case of overlapping memberships, higher levels of participation in a brand community may actually increase the likelihood of adopting products from rival brands. This finding is both surprising and disconcerting because marketing managers usually do not know which other memberships their brand community members possess. The authors discuss how managers can enhance the impact of their brand community on the adoption of the company's new products while limiting the impact of opposing brand communities.

Incidental curiosity and consumer intention to obtain unknown information: Implications for new product adoption and self-tracking behaviour

2021 ◽  
Author(s):  
Daoyan Jin ◽  
Hallgeir Halvari ◽  
Natalia Maehle ◽  
Christopher P. Niemiec
Keyword(s):  
Consumer Behaviour ◽  
Perceived Value ◽  
New Product ◽  
Product Adoption ◽  
New Product Adoption

Curiosity has a powerful influence on consumer behaviour, and previous research has tended to focus on how curiosity affects the desire to obtain curiosity-relevant, unknown information. Yet an interesting question, which was the focus of the present research, concerns the effect of incidental curiosity on intention to obtain curiosity-irrelevant, unknown information. A set of three experiments provided systematic support for the hypotheses that incidental curiosity will increase the intention to obtain curiosity-irrelevant, unknown information (both product-related and self-related) in a way that is serially mediated by the perceived value of curiosity-relevant, unknown information and the perceived value of curiosity-irrelevant, unknown information. As such, this research offers important theoretical contributions to the literatures on curiosity and information ignorance, and it has implications for new product adoption and self-tracking behaviour.

scholarly journals Impact of consumer innovativeness on risk and new product adoption: a moderating role of Indonesia’s demographic factors

2020 ◽  
Vol 16 (4) ◽  
pp. 48-61
Author(s):  
Anna Triwijayati ◽  
Melany ◽  
Dian Wijayanti
Keyword(s):  
Risk Perception ◽  
Social Class ◽  
Demographic Variable ◽  
Survey Methods ◽  
Demographic Factors ◽  
New Product ◽  
Product Adoption ◽  
New Product Adoption ◽  
Consumer Innovativeness ◽  
The Impact

Consumer innovativeness is an important driver of economic progress and a country’s position in global competition. This study aims to examine the moderating effect of demographic factors of Indonesian consumers on the impact of consumer innovativeness on perceived risk and new product adoption. The type of research chosen is a causal comparative study by using online and offline survey methods. Data were obtained from a sample of 1,000 consumers from 31 provinces. The results showed that the demographic variable became a moderating variable for the impact of consumer innovativeness on new product adoption, but did not play a role in the influence of consumer innovativeness on credit-purchase risk perception. With regard to the influence of consumer innovativeness on credit-purchase risk perception, only social class has a significant effect as a moderating variable. As for the effect of consumer innovativeness on a new product adoption, the variables of marital status, occupation, income, and social class have significant effects. The social class variable consistently becomes a moderating one in both equations. The results of this study are useful for marketers to focus more specifically on their target markets, especially on the diffusion of new product innovations based on demographic characteristics. AcknowledgmentPDUPT Research Grant by Ministry of Research and Technology of The Republic of Indonesia, 2019.

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